Running ads but still not getting calls or enquiries? The problem is often not the budget — it's a structure issue somewhere in your digital presence. This checklist shows you exactly where leads drop off, and what to fix before spending another dollar on ads.
When your site and conversion path are fragile, ad spend tends to amplify losses—not fix demand.
Models lean on coherent signals across your site, Business Profile, and reviews. Mismatched information quietly hides you.
If one tap-to-call or form step fails on mobile, both SEO traffic and paid traffic often end in bounce.
What this checklist checks
It reviews visibility on Google, on-site trust cues, mobile-to-lead connection, and basic conversion plumbing. The “?” next to a item explains why it matters. The result is a directional self-diagnosis—implementation still takes separate execution or help.
1. Choose your industry — start here
Local services weight Maps and reviews more, e-commerce weights checkout, policies, and product detail, booking / consultative businesses weight CTA and scheduling flow more. Pick one to open the checklist.
2. Ads & context (optional — fine to skip)
Once both channels are set, ad-related questions appear only when relevant. If you leave them unset, you will see every item.
Business context (optional)
The score is secondary to knowing your weakest lever. When problems stack, priorities shift.
Free tailored summary
Based on your answers, this pulls out what to fix first. Use it as a fast directional read—not a substitute for hands-on work.
- Where leads are getting stuck
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- Practitioner read
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- Do this first
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- Stop doing this (for now)
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Below is a preview of sections inside the paid report. Numbers here are illustrative; your personalised sequence ships after purchase.
Priority & execution order (sample)
Preview · blurred
① Call / form flow ② Maps + web alignment ③ Landing message … (real order in the report)
Keep this ID if you want to line up the same result later with the team.
This screen mixes the free self-diagnosis with a paid-report teaser. Blurred figures are placeholders only; deep detail lives in the purchased deliverable.
· Top 3 priorities to fix first
· One-page summary report
· 10–15 minute voice feedback
· Everything in Tier 1
· When to expand, tighten, or pause
· 20-minute voice coaching + 8–12 page report
Tier 1 · Quick Reset details · Tier 2 · Saju Business Reset details
Not sure which fits? Review the Quick Reset intake · Saju reset intake pages.