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margin: 0; padding: 0; }\r\n html { scroll-behavior: smooth; }\r\n body {\r\n font-family: 'Inter', system-ui, sans-serif;\r\n background: var(--bg);\r\n color: var(--text);\r\n font-size: 16px;\r\n line-height: 1.75;\r\n overflow-x: hidden;\r\n }\r\n img { display: block; max-width: 100%; height: auto; }\r\n a { color: inherit; text-decoration: none; }\r\n\r\n .container { max-width: var(--max); margin: 0 auto; padding: 0 28px; }\r\n .section { padding: var(--section-y) 0; }\r\n .section--cream { background: var(--cream); color: var(--ink); }\r\n .section--dark { background: var(--bg-soft); }\r\n\r\n .eyebrow {\r\n display: inline-block;\r\n margin-bottom: 14px;\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: var(--accent);\r\n }\r\n .eyebrow--dark { color: #9a6f23; }\r\n\r\n h1, h2, h3 {\r\n font-family: 'Playfair Display', serif;\r\n font-weight: 600;\r\n line-height: 1.2;\r\n letter-spacing: -0.02em;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 8px;\r\n padding: 15px 28px;\r\n border-radius: 999px;\r\n font-size: 14px;\r\n font-weight: 700;\r\n transition: 0.2s ease;\r\n }\r\n .btn-primary {\r\n background: var(--accent);\r\n color: #111827;\r\n box-shadow: 0 8px 26px rgba(212,176,106,0.28);\r\n }\r\n .btn-primary:hover {\r\n transform: translateY(-2px);\r\n background: var(--accent-soft);\r\n }\r\n .btn-outline {\r\n border: 1px solid rgba(255,255,255,0.22);\r\n color: var(--text);\r\n }\r\n .btn-outline:hover {\r\n border-color: var(--accent-soft);\r\n color: var(--accent-soft);\r\n background: rgba(212,176,106,0.05);\r\n }\r\n\r\n .hero {\r\n min-height: min(80vh, 760px);\r\n display: flex;\r\n align-items: flex-end;\r\n position: relative;\r\n overflow: hidden;\r\n padding: 80px 0 64px;\r\n }\r\n .hero::before {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 65% 55% at 75% 28%, rgba(212,176,106,0.14) 0%, transparent 62%),\r\n radial-gradient(ellipse 45% 40% at 15% 78%, rgba(212,176,106,0.06) 0%, transparent 65%),\r\n linear-gradient(155deg, #08101d 0%, #0d1728 50%, #0a1220 100%);\r\n }\r\n .hero::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background-image:\r\n linear-gradient(rgba(255,255,255,0.022) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(255,255,255,0.022) 1px, transparent 1px);\r\n background-size: 64px 64px;\r\n }\r\n .hero-content {\r\n position: relative;\r\n z-index: 2;\r\n }\r\n .hero-tag {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n margin-bottom: 24px;\r\n padding: 10px 18px;\r\n background: var(--accent-fade);\r\n border: 1px solid rgba(212,176,106,0.26);\r\n border-radius: 999px;\r\n color: var(--accent-soft);\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n }\r\n .hero-tag::before {\r\n content: \"\";\r\n width: 6px;\r\n height: 6px;\r\n border-radius: 50%;\r\n background: var(--accent-soft);\r\n }\r\n .hero h1 {\r\n font-size: clamp(34px, 5.2vw, 64px);\r\n max-width: 860px;\r\n }\r\n .hero h1 .line2 {\r\n display: block;\r\n color: var(--accent-soft);\r\n }\r\n .hero-sub {\r\n max-width: 760px;\r\n margin: 24px 0 36px;\r\n color: var(--text-soft);\r\n font-size: clamp(15px, 1.7vw, 18px);\r\n }\r\n .hero-ctas {\r\n display: flex;\r\n gap: 14px;\r\n flex-wrap: wrap;\r\n margin-bottom: 34px;\r\n }\r\n .hero-sites {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 10px;\r\n }\r\n .site-pill {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 8px 14px;\r\n border: 1px solid var(--border);\r\n border-radius: 999px;\r\n color: rgba(248,250,252,0.64);\r\n background: rgba(255,255,255,0.03);\r\n font-size: 12px;\r\n }\r\n .site-pill::before {\r\n content: \"\";\r\n width: 5px;\r\n height: 5px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n opacity: 0.8;\r\n }\r\n\r\n .proof-bar {\r\n background: linear-gradient(135deg, #ccab68 0%, #e1c58d 100%);\r\n color: #111827;\r\n }\r\n .proof-grid {\r\n max-width: var(--max);\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n }\r\n .proof-item {\r\n padding: 30px 22px;\r\n min-height: 122px;\r\n border-right: 1px solid rgba(17,24,39,0.12);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n text-align: center;\r\n }\r\n .proof-item:last-child { border-right: none; }\r\n .proof-label {\r\n font-size: 16px;\r\n line-height: 1.55;\r\n font-weight: 800;\r\n letter-spacing: -0.02em;\r\n color: rgba(17,24,39,0.88);\r\n }\r\n\r\n .pull-quote {\r\n padding: 54px 0;\r\n background: var(--bg-soft);\r\n border-top: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n }\r\n .pull-quote-inner {\r\n max-width: 860px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: flex;\r\n gap: 20px;\r\n align-items: flex-start;\r\n }\r\n .pull-quote-mark {\r\n font-family: Georgia, serif;\r\n font-size: 78px;\r\n line-height: 0.8;\r\n color: var(--accent);\r\n opacity: 0.46;\r\n flex-shrink: 0;\r\n margin-top: 8px;\r\n }\r\n .pull-quote-text {\r\n font-size: clamp(18px, 2.2vw, 28px);\r\n color: rgba(248,250,252,0.86);\r\n line-height: 1.65;\r\n font-family: 'Playfair Display', serif;\r\n }\r\n .pull-quote-text em {\r\n font-style: normal;\r\n color: var(--accent-soft);\r\n }\r\n .pull-quote-attr {\r\n margin-top: 14px;\r\n font-size: 11px;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: rgba(248,250,252,0.34);\r\n font-weight: 700;\r\n }\r\n\r\n .cases-header {\r\n margin-bottom: 44px;\r\n }\r\n .cases-heading {\r\n font-size: clamp(34px, 4.6vw, 56px);\r\n color: var(--ink);\r\n margin-bottom: 12px;\r\n }\r\n .cases-intro {\r\n max-width: 760px;\r\n color: var(--ink-soft);\r\n font-size: 15px;\r\n line-height: 1.85;\r\n }\r\n .section--cream .cases-intro a {\r\n color: #9a6f23;\r\n font-weight: 600;\r\n text-decoration: underline;\r\n text-underline-offset: 3px;\r\n }\r\n .section--cream .cases-intro a:hover { color: #7a5518; }\r\n .lang-switch {\r\n margin-top: 14px;\r\n font-size: 13px;\r\n color: rgba(248,250,252,0.55);\r\n }\r\n .lang-switch a {\r\n color: var(--accent-soft);\r\n font-weight: 600;\r\n text-decoration: underline;\r\n text-underline-offset: 3px;\r\n }\r\n\r\n .case-card {\r\n background: #0f1b2d;\r\n color: var(--text);\r\n border: 1px solid rgba(255,255,255,0.08);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n box-shadow: var(--shadow);\r\n }\r\n .case-shot img {\r\n width: 100%;\r\n border-bottom: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .case-split {\r\n display: grid;\r\n grid-template-columns: 1.1fr 0.9fr;\r\n }\r\n .case-left,\r\n .case-right {\r\n padding: 40px 42px 46px;\r\n }\r\n .case-right {\r\n border-left: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .case-badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 6px;\r\n margin-bottom: 20px;\r\n padding: 6px 14px;\r\n border-radius: 999px;\r\n background: var(--accent);\r\n color: #111827;\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n }\r\n .case-region {\r\n display: flex;\r\n justify-content: space-between;\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n margin-bottom: 18px;\r\n align-items: center;\r\n }\r\n .case-region-tag {\r\n font-size: 11px;\r\n letter-spacing: 0.12em;\r\n color: rgba(248,250,252,0.34);\r\n text-transform: uppercase;\r\n font-weight: 700;\r\n }\r\n .scope-tags {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n }\r\n .scope-tag {\r\n padding: 4px 10px;\r\n border-radius: 999px;\r\n background: rgba(212,176,106,0.12);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n color: var(--accent-soft);\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.06em;\r\n text-transform: uppercase;\r\n }\r\n .case-client {\r\n font-size: clamp(28px, 3vw, 42px);\r\n line-height: 1.18;\r\n margin-bottom: 22px;\r\n }\r\n .case-points {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 14px;\r\n font-size: 14px;\r\n color: rgba(248,250,252,0.68);\r\n margin-bottom: 24px;\r\n }\r\n .case-points strong {\r\n display: block;\r\n margin-bottom: 4px;\r\n color: var(--accent-soft);\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n }\r\n .structure-tags {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n margin-bottom: 22px;\r\n }\r\n .structure-tag {\r\n padding: 5px 11px;\r\n border-radius: 999px;\r\n background: rgba(255,255,255,0.05);\r\n border: 1px solid rgba(255,255,255,0.08);\r\n color: rgba(248,250,252,0.46);\r\n font-size: 11px;\r\n }\r\n\r\n .feature-list {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 18px;\r\n }\r\n .feature-item {\r\n display: flex;\r\n gap: 14px;\r\n align-items: flex-start;\r\n }\r\n .feature-icon {\r\n width: 38px;\r\n height: 38px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n flex-shrink: 0;\r\n border-radius: 10px;\r\n background: rgba(212,176,106,0.1);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n font-size: 17px;\r\n }\r\n .feature-text h4 {\r\n font-size: 15px;\r\n margin-bottom: 4px;\r\n font-family: 'Inter', sans-serif;\r\n font-weight: 700;\r\n }\r\n .feature-text p {\r\n font-size: 13px;\r\n line-height: 1.7;\r\n color: rgba(248,250,252,0.44);\r\n }\r\n\r\n .two-col-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 16px;\r\n margin-top: 40px;\r\n }\r\n .compare-card {\r\n background: #ffffff;\r\n border: 1px solid var(--border-dark);\r\n border-radius: var(--radius-lg);\r\n padding: 30px 28px;\r\n box-shadow: 0 8px 20px rgba(17,24,39,0.04);\r\n }\r\n .compare-card h3 {\r\n font-size: 24px;\r\n margin-bottom: 14px;\r\n color: var(--ink);\r\n }\r\n .compare-card p {\r\n color: var(--ink-soft);\r\n font-size: 14px;\r\n line-height: 1.8;\r\n }\r\n .compare-list {\r\n margin-top: 14px;\r\n display: grid;\r\n gap: 10px;\r\n list-style: none;\r\n }\r\n .compare-list li {\r\n position: relative;\r\n padding-left: 18px;\r\n color: var(--ink-soft);\r\n font-size: 14px;\r\n line-height: 1.7;\r\n }\r\n .compare-list li::before {\r\n content: \"\";\r\n position: absolute;\r\n left: 0;\r\n top: 11px;\r\n width: 6px;\r\n height: 6px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n }\r\n\r\n .grid-3 {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px;\r\n margin-top: 40px;\r\n }\r\n .info-card {\r\n background: var(--bg-soft);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n padding: 28px 24px;\r\n transition: 0.2s ease;\r\n }\r\n .section--cream .info-card {\r\n background: #ffffff;\r\n border-color: var(--border-dark);\r\n }\r\n .info-card:hover { transform: translateY(-2px); }\r\n .info-card .card-tag {\r\n display: inline-block;\r\n margin-bottom: 10px;\r\n padding: 4px 10px;\r\n border-radius: 999px;\r\n background: var(--accent-fade);\r\n color: #9a6f23;\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.1em;\r\n text-transform: uppercase;\r\n }\r\n .info-card h3 {\r\n font-size: 22px;\r\n margin-bottom: 10px;\r\n color: inherit;\r\n }\r\n .info-card p {\r\n font-size: 14px;\r\n line-height: 1.8;\r\n color: inherit;\r\n opacity: 0.78;\r\n }\r\n\r\n .mid-cta {\r\n padding: 44px 0;\r\n background: linear-gradient(135deg, #122137 0%, #182d47 100%);\r\n border-top: 1px solid rgba(212,176,106,0.16);\r\n border-bottom: 1px solid rgba(212,176,106,0.16);\r\n }\r\n .mid-cta-inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 24px;\r\n flex-wrap: wrap;\r\n }\r\n .mid-cta h3 {\r\n font-size: clamp(22px, 2.5vw, 32px);\r\n margin-bottom: 6px;\r\n }\r\n .mid-cta p {\r\n color: rgba(248,250,252,0.46);\r\n font-size: 14px;\r\n }\r\n\r\n .faq-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 14px;\r\n margin-top: 36px;\r\n }\r\n .faq-item {\r\n background: var(--bg-soft);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n padding: 24px 22px;\r\n }\r\n .faq-q {\r\n font-size: 15px;\r\n font-weight: 700;\r\n margin-bottom: 8px;\r\n color: var(--text);\r\n }\r\n .faq-a {\r\n font-size: 14px;\r\n color: rgba(248,250,252,0.62);\r\n line-height: 1.8;\r\n }\r\n\r\n .contact-box {\r\n background: linear-gradient(135deg, #0e1828 0%, #13253c 100%);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n border-radius: 18px;\r\n padding: 38px 34px;\r\n box-shadow: var(--shadow);\r\n }\r\n .contact-box h2 {\r\n font-size: clamp(30px, 4vw, 46px);\r\n margin-bottom: 12px;\r\n }\r\n .contact-box p {\r\n max-width: 720px;\r\n color: rgba(248,250,252,0.7);\r\n font-size: 15px;\r\n line-height: 1.85;\r\n margin-bottom: 22px;\r\n }\r\n .contact-actions {\r\n display: flex;\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n }\r\n .contact-note {\r\n margin-top: 14px;\r\n font-size: 12px;\r\n color: rgba(248,250,252,0.42);\r\n }\r\n\r\n @media (max-width: 991px) {\r\n .proof-grid,\r\n .grid-3,\r\n .faq-grid,\r\n .two-col-grid,\r\n .case-split {\r\n grid-template-columns: 1fr;\r\n }\r\n .proof-grid { grid-template-columns: 1fr 1fr; }\r\n .case-right {\r\n border-left: none;\r\n border-top: 1px solid rgba(255,255,255,0.08);\r\n }\r\n }\r\n\r\n @media (max-width: 640px) {\r\n .container { padding: 0 18px; }\r\n .hero { padding: 64px 0 48px; }\r\n .hero h1 { font-size: 36px; }\r\n .proof-grid { grid-template-columns: 1fr 1fr; }\r\n .proof-item { min-height: 102px; padding: 22px 14px; }\r\n .proof-label { font-size: 14px; }\r\n .case-left, .case-right { padding: 28px 22px; }\r\n .pull-quote-mark { font-size: 56px; }\r\n .pull-quote-inner { gap: 14px; }\r\n .contact-box { padding: 28px 22px; }\r\n }\r\n <\/style>\r\n\r\n <script type=\"application\/ld+json\">\r\n {\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"What type of brands is a Shopify fashion store best suited for?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"It works well for fashion, lifestyle, and multi-brand stores where brand presentation matters and ranges keep growing. It is also a strong fit when you want a clear brand impression and a store structure that stays manageable.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can a multi-brand fashion store be built on Shopify?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. With the right structure, multiple brands can sit inside one store without making the experience feel cluttered or confusing.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"What matters most in an apparel e-commerce website?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"More than visual appeal, it needs a clear structure so customers can understand the brand, browse products, and find policy or contact details easily.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Is it easy to add or edit products after the store is built?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Shopify is generally straightforward for product uploads, collection management, banner updates, and routine store maintenance.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can I hire you for website design and build only, like this case study?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. A project can start with website design and build only, and extra work can be added later if needed.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"How do I know whether I need a new store or a redesign?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Start by asking whether the current store still represents the brand properly and whether the structure helps visitors or slows them down. That usually shows whether a redesign is enough or a new build makes more sense.\"\r\n }\r\n }\r\n ]\r\n }\r\n <\/script>\r\n<\/head>\r\n<body>\r\n\r\n <section class=\"hero\">\r\n <div class=\"container hero-content\">\r\n <div class=\"hero-tag\">Shopify Fashion Store Case Study<\/div>\r\n <h1>\r\n Shopify Website Design for EDIT-82\r\n <span class=\"line2\">A clearer structure for multiple brands within one store<\/span>\r\n <\/h1>\r\n <p class=\"hero-sub\">\r\n This Shopify web design and Shopify website design case focuses on clear structure and conversion flow, not visuals alone.\r\n We planned Shopify development, Shopify store setup, Shopify SEO foundations, Shopify speed optimization checkpoints, and Shopify integrations so the store is easier to run and scale.\r\n The same framework supports Sydney, Brisbane, Melbourne, USA, and global growth, with room for Shopify migration and Shopify Plus development when needed.\r\n <\/p>\r\n <div class=\"hero-ctas\">\r\n <a href=\"#case\" class=\"btn btn-primary\">View Case Study<\/a>\r\n <a href=\"#contact\" class=\"btn btn-outline\">Enquire About Your Store \u2192<\/a>\r\n <\/div>\r\n <p class=\"lang-switch\"><a href=\"https:\/\/t2design.com.au\/edit-82-shopify-case-study\/\" hreflang=\"ko-AU\">\ud55c\uad6d\uc5b4 \ubc84\uc804<\/a><\/p>\r\n <div class=\"hero-sites\">\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"site-pill\">Live Site<\/a>\r\n <span class=\"site-pill\">EDIT-82<\/span>\r\n <span class=\"site-pill\">DUCKDIVE<\/span>\r\n <span class=\"site-pill\">HOLYNUMBER7<\/span>\r\n <span class=\"site-pill\">Fashion E-commerce<\/span>\r\n <span class=\"site-pill\">Shopify<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <div class=\"proof-bar\">\r\n <div class=\"proof-grid\">\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Multi-Brand Structure<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Multilingual Access<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Unified Shopping Experience<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Shopify-Based Management<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"pull-quote\">\r\n <div class=\"pull-quote-inner\">\r\n <div class=\"pull-quote-mark\">\"<\/div>\r\n <div>\r\n <p class=\"pull-quote-text\">\r\n This was a <em>website design and build only<\/em> project.\r\n No inflated results and no implied scope beyond what was delivered.\r\n The focus stayed on structure, browsing flow, multilingual access, and a cleaner store layout that is easier to run day to day.\r\n <\/p>\r\n <p class=\"pull-quote-attr\">\u2014 T2DESIGN \u00b7 EDIT-82 Case Study<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <section class=\"section section--cream\" id=\"case\">\r\n <div class=\"container\">\r\n <div class=\"cases-header\">\r\n <span class=\"eyebrow eyebrow--dark\">Featured Project<\/span>\r\n <h2 class=\"cases-heading\">EDIT-82 Shopify Case Study<\/h2>\r\n <p class=\"cases-intro\">\r\n This case study shows how Shopify website design and Shopify development can structure a multi-brand store so it feels organised rather than crowded.\r\n It is written for brands planning Shopify store setup, Shopify migration, Shopify SEO, Shopify speed optimization, and Shopify integrations with a conversion-focused path.\r\n The delivery model also fits Sydney, Brisbane, Melbourne, USA, and global e-commerce teams that need reliable Shopify expert support.\r\n See also our <a href=\"https:\/\/t2design.com.au\/en\/shopify-website-design\/\">Shopify website design<\/a> service and <a href=\"https:\/\/t2design.com.au\/en\/portfolio\/\">e-commerce portfolio<\/a> for more context.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"case-card\">\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"case-shot\">\r\n <img fetchpriority=\"high\" decoding=\"async\"\r\n src=\"http:\/\/t2design.com.au\/images\/Shopify-website-design-development-store-setup.webp\"\r\n alt=\"EDIT-82 Shopify fashion store homepage\"\r\n width=\"1400\"\r\n height=\"788\"\r\n loading=\"eager\"\r\n referrerpolicy=\"no-referrer\"\r\n \/>\r\n <\/a>\r\n\r\n <div class=\"case-split\">\r\n <div class=\"case-left\">\r\n <div class=\"case-badge\">Website Design & Build Only<\/div>\r\n\r\n <div class=\"case-region\">\r\n <span class=\"case-region-tag\">Fashion E-commerce \/ Shopify<\/span>\r\n <div class=\"scope-tags\">\r\n <span class=\"scope-tag\">Website Build<\/span>\r\n <span class=\"scope-tag\">Shopify Setup<\/span>\r\n <span class=\"scope-tag\">Multi-Brand Structure<\/span>\r\n <span class=\"scope-tag\">Multilingual Access<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <h3 class=\"case-client\">EDIT-82<\/h3>\r\n\r\n <div class=\"case-points\">\r\n <div>\r\n <strong>Project Summary<\/strong>\r\n A Shopify-based multi-brand fashion store built to make brand entry points and product browsing feel clearer and less overwhelming.\r\n <\/div>\r\n <div>\r\n <strong>Why The Structure Needed Work<\/strong>\r\n When several brands live inside one store, the site can quickly feel busy. Customers may not know where to start, how to compare products, or where to find key information.\r\n <\/div>\r\n <div>\r\n <strong>What Was Clarified in This Build<\/strong>\r\n Brand entry points, category browsing, new arrivals, best sellers, and policy or contact pathways were organised so users could reach the right information faster.\r\n <\/div>\r\n <div>\r\n <strong>What This Improves Operationally<\/strong>\r\n The store becomes easier to manage on the back end, while the front-end experience feels more organised and less frustrating for shoppers.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"structure-tags\">\r\n <span class=\"structure-tag\">Brand-Led Entry Points<\/span>\r\n <span class=\"structure-tag\">Category Browsing<\/span>\r\n <span class=\"structure-tag\">New & Best Sellers<\/span>\r\n <span class=\"structure-tag\">Policy & Contact Links<\/span>\r\n <span class=\"structure-tag\">Multilingual Access<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"case-right\">\r\n <div class=\"feature-list\">\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83e\udde9<\/div>\r\n <div class=\"feature-text\">\r\n <h4>A clearer multi-brand structure<\/h4>\r\n <p>Several brands can sit inside one store without feeling messy when brand entry paths and the shared shopping flow are clearly separated.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83d\udecd\ufe0f<\/div>\r\n <div class=\"feature-text\">\r\n <h4>A browsing flow that suits fashion e-commerce<\/h4>\r\n <p>New arrivals, sale items, best sellers, and category navigation help first-time visitors understand where to go next.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83c\udf10<\/div>\r\n <div class=\"feature-text\">\r\n <h4>Multilingual access considered from the start<\/h4>\r\n <p>Visible language options signal that the store is ready for a wider audience, not only a single-language market.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83d\udcde<\/div>\r\n <div class=\"feature-text\">\r\n <h4>Policies and contact information connected naturally<\/h4>\r\n <p>Shipping, returns, and contact details were not buried. They were positioned to support trust and make the store feel more complete.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"two-col-grid\">\r\n <div class=\"compare-card\">\r\n <h3>What often happens when a store is not structured well<\/h3>\r\n <p>\r\n Fashion stores do not succeed on aesthetics alone.\r\n Even when a website looks strong, customers can still drop off quickly if the store feels unclear or too busy.\r\n <\/p>\r\n <ul class=\"compare-list\">\r\n <li>Brand and category logic get mixed together, slowing first-time browsing<\/li>\r\n <li>New arrivals, sale items, and best sellers feel disconnected<\/li>\r\n <li>Shipping, returns, and contact information are pushed too far back<\/li>\r\n <li>Managing product and brand priorities becomes harder over time<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"compare-card\">\r\n <h3>What was clarified in this store build<\/h3>\r\n <p>\r\n This Shopify build focused on creating a more organised path through the store.\r\n The goal was not to add noise, but to reduce confusion for both the customer and the business owner.\r\n <\/p>\r\n <ul class=\"compare-list\">\r\n <li>Brand entry points and shared category flow were separated more clearly<\/li>\r\n <li>New, sale, and best-seller sections were easier to identify<\/li>\r\n <li>Policy and contact pages were linked more naturally<\/li>\r\n <li>The store structure became more suitable for multi-brand operation<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <div class=\"mid-cta\">\r\n <div class=\"container mid-cta-inner\">\r\n <div>\r\n <h3>If your brand is strong but your website feels weak<\/h3>\r\n <p>The issue is usually not taste. It is structure.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn btn-primary\">Enquire About Your Store \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <section class=\"section\" id=\"why\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Why this kind of structure works for fashion brands<\/span>\r\n <h2 style=\"font-size:clamp(34px,4.8vw,56px); max-width:900px; margin-bottom:14px;\">\r\n A store layout that makes the brand feel clearer\r\n <br \/>\r\n and the shopping journey feel easier\r\n <\/h2>\r\n <p style=\"max-width:760px; color:var(--text-soft); font-size:15px; line-height:1.85;\">\r\n Strong e-commerce sites are not built by stuffing in keywords.\r\n They work when the brand feels more premium, products are easier to browse, and the store stays manageable over time.\r\n This page focuses on the structure behind the store, not just the marketing language around it.\r\n <\/p>\r\n\r\n <div class=\"grid-3\">\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Shopify<\/span>\r\n <h3>Built for ongoing store management<\/h3>\r\n <p>\r\n Shopify makes product uploads, collections, banner updates, and day-to-day store management more straightforward for fashion brands.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Fashion<\/span>\r\n <h3>Brand mood and browsing flow need to work together<\/h3>\r\n <p>\r\n A fashion website cannot rely on atmosphere alone. It also needs a structure that helps people move through the store naturally.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Apparel<\/span>\r\n <h3>A clearer category structure for apparel stores<\/h3>\r\n <p>\r\n As product ranges grow, clearer category paths and a better shopping hierarchy become more important.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Brand Store<\/span>\r\n <h3>A store built around the brand, not just the products<\/h3>\r\n <p>\r\n A stronger direct-to-consumer store does more than display products. It shows the brand in a more deliberate and confident way.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Multi-Brand<\/span>\r\n <h3>Better suited to multi-brand operation<\/h3>\r\n <p>\r\n The more brands you place under one roof, the more important it becomes to separate brand identity from shared store navigation.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Global<\/span>\r\n <h3>More accessible to a broader customer base<\/h3>\r\n <p>\r\n When multilingual access is visible within the store, the brand reads as more prepared for wider audiences and cross-border traffic.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section section--cream\" id=\"fit\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow eyebrow--dark\">This suits brands like these<\/span>\r\n <h2 class=\"cases-heading\">Who this kind of Shopify fashion store is for<\/h2>\r\n <p class=\"cases-intro\">\r\n This structure makes sense when a brand wants to look more premium, organise a growing product range more clearly, or bring multiple labels into one store without the site feeling crowded.\r\n <\/p>\r\n\r\n <div class=\"grid-3\">\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Fashion Label<\/span>\r\n <h3>Fashion brands where brand image matters<\/h3>\r\n <p>If the mood feels weak, the brand feels weak. If the structure feels weak, browsing becomes frustrating. Both matter.<\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">K-Brand<\/span>\r\n <h3>Korean brands selling to an international market<\/h3>\r\n <p>Brand presentation and product browsing need to work together if the store is meant to feel trustworthy and elevated.<\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Multi-Brand<\/span>\r\n <h3>Stores managing more than one brand<\/h3>\r\n <p>When the structure is unclear, both customers and store owners feel the friction. It is better to solve that at the design stage.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section section--dark\" id=\"faq\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">FAQ<\/span>\r\n <h2 style=\"font-size:clamp(32px,4vw,50px);\">Frequently Asked Questions<\/h2>\r\n\r\n <div class=\"faq-grid\">\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">What type of brands is a Shopify fashion store best suited for?<\/div>\r\n <div class=\"faq-a\">\r\n It works well for fashion, lifestyle, and multi-brand stores where brand presentation matters and ranges keep growing.\r\n It is also a strong fit when you want a clear brand impression and a store structure that stays manageable.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can a multi-brand fashion store be built on Shopify?<\/div>\r\n <div class=\"faq-a\">\r\n Yes. With the right structure, multiple brands can sit inside one store without making the experience feel cluttered or confusing.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">What matters most in an apparel e-commerce website?<\/div>\r\n <div class=\"faq-a\">\r\n More than visual appeal, it needs a clear structure so customers can understand the brand, browse products, and find policy or contact details easily.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Is it easy to add or edit products after the store is built?<\/div>\r\n <div class=\"faq-a\">\r\n Shopify is generally straightforward for product uploads, collection management, banner updates, and routine store maintenance.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can I hire you for website design and build only, like this case study?<\/div>\r\n <div class=\"faq-a\">\r\n Yes. A project can start with website design and build only, and extra work can be added later if needed.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">How do I know whether I need a new store or a redesign?<\/div>\r\n <div class=\"faq-a\">\r\n Start by asking whether the current store still represents the brand properly and whether the structure helps visitors or slows them down. That usually shows whether a redesign is enough or a new build makes more sense.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section\" id=\"contact\">\r\n <div class=\"container\">\r\n <div class=\"contact-box\">\r\n <span class=\"eyebrow\">Contact<\/span>\r\n <h2>If you need a store that makes your brand clearer\r\n <br \/>\r\n and your customers less confused\r\n <\/h2>\r\n <p>\r\n A Shopify fashion store should do more than just look polished.\r\n It should support the brand, organise the products, present key information clearly, and remain manageable over time.\r\n If you are planning a multi-brand fashion store or a stronger apparel e-commerce site, get in touch.\r\n <\/p>\r\n <div class=\"contact-actions\">\r\n <a href=\"https:\/\/t2design.com.au\/contact\/\" class=\"btn btn-primary\">Enquire About Your Store<\/a>\r\n <a href=\"mailto:admin@t2design.com.au\" class=\"btn btn-outline\">Email T2DESIGN<\/a>\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"btn btn-outline\">View Live Website<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shopify Web Design, Shopify Development & Store Setup Case Study | Sydney Brisbane Melbourne USA Global | T2DESIGN Shopify Fashion Store Case Study Shopify Website Design for EDIT-82 A clearer structure for multiple brands within one store This Shopify web design and Shopify website design case focuses on clear structure and conversion flow, not visuals 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\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n \r\n Shopify Web Design, Shopify Development & Store Setup Case Study | Sydney Brisbane Melbourne USA Global | T2DESIGN<\/title>\r\n <meta name=\"description\" content=\"Shopify web design and Shopify website design case study covering Shopify development, Shopify store setup, Shopify migration, Shopify SEO, Shopify speed optimization, Shopify integrations, and Shopify Plus development support for Sydney, Brisbane, Melbourne, USA, and global brands.\" \/>\r\n <meta name=\"keywords\" content=\"Shopify web design, Shopify website design, Shopify development, Shopify store setup, Shopify expert, Shopify Plus development, Shopify migration, Shopify SEO, Shopify speed optimization, Shopify integrations\" \/>\r\n <meta name=\"robots\" content=\"index, follow\" \/>\r\n <link rel=\"canonical\" href=\"https:\/\/t2design.com.au\/en\/edit-82-shopify-case-study\/\" \/>\r\n <link rel=\"alternate\" hreflang=\"ko-au\" href=\"https:\/\/t2design.com.au\/edit-82-shopify-case-study\/\" \/>\r\n <link rel=\"alternate\" hreflang=\"en-au\" href=\"https:\/\/t2design.com.au\/en\/edit-82-shopify-case-study\/\" \/>\r\n <link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/t2design.com.au\/edit-82-shopify-case-study\/\" \/>\r\n\r\n <meta property=\"og:type\" content=\"website\" \/>\r\n <meta property=\"og:site_name\" content=\"T2DESIGN\" \/>\r\n <meta property=\"og:locale\" content=\"en_AU\" \/>\r\n <meta property=\"og:title\" content=\"Shopify Website Design & Development Case Study | Sydney Brisbane Melbourne USA Global\" \/>\r\n <meta property=\"og:description\" content=\"Shopify web design case study by a Shopify expert team: Shopify store setup, Shopify migration, Shopify SEO, speed optimization, integrations, and Shopify Plus development support for Australia and global markets.\" \/>\r\n <meta property=\"og:url\" content=\"https:\/\/t2design.com.au\/en\/edit-82-shopify-case-study\/\" \/>\r\n <meta property=\"og:image\" content=\"https:\/\/t2design.com.au\/assets\/og-edit82-case-study.jpg\" \/>\r\n <meta property=\"og:image:width\" content=\"1200\" \/>\r\n <meta property=\"og:image:height\" content=\"630\" \/>\r\n <meta property=\"og:image:alt\" content=\"EDIT-82 Shopify fashion store case study \u2014 T2DESIGN\" \/>\r\n\r\n <meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n <meta name=\"twitter:title\" content=\"Shopify Web Design & Development Case Study | T2DESIGN\" \/>\r\n <meta name=\"twitter:description\" content=\"Shopify website design, development, store setup, SEO, speed optimization, integrations, migration, and Shopify Plus development support across Sydney, Brisbane, Melbourne, USA, and global projects.\" \/>\r\n <meta name=\"twitter:image\" content=\"https:\/\/t2design.com.au\/assets\/og-edit82-case-study.jpg\" \/>\r\n\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\r\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700;800&family=Playfair+Display:wght@500;600;700&display=swap\" rel=\"stylesheet\" \/>\r\n\r\n <style>\r\n :root {\r\n --bg: #0b1220;\r\n --bg-soft: #101b2d;\r\n --panel: #13233a;\r\n --panel-2: #172d48;\r\n --cream: #f7f4ee;\r\n --text: #f8fafc;\r\n --text-soft: rgba(248,250,252,0.72);\r\n --muted: rgba(248,250,252,0.44);\r\n --ink: #111827;\r\n --ink-soft: rgba(17,24,39,0.68);\r\n --accent: #d4b06a;\r\n --accent-soft: #e4c88f;\r\n --accent-fade: rgba(212,176,106,0.12);\r\n --border: rgba(255,255,255,0.08);\r\n --border-dark: rgba(17,24,39,0.08);\r\n --radius: 10px;\r\n --radius-lg: 16px;\r\n --shadow: 0 16px 40px rgba(0,0,0,0.22);\r\n --section-y: 88px;\r\n --max: 1180px;\r\n }\r\n\r\n * { box-sizing: border-box; margin: 0; padding: 0; }\r\n html { scroll-behavior: smooth; }\r\n body {\r\n font-family: 'Inter', system-ui, sans-serif;\r\n background: var(--bg);\r\n color: var(--text);\r\n font-size: 16px;\r\n line-height: 1.75;\r\n overflow-x: hidden;\r\n }\r\n img { display: block; max-width: 100%; height: auto; }\r\n a { color: inherit; text-decoration: none; }\r\n\r\n .container { max-width: var(--max); margin: 0 auto; padding: 0 28px; }\r\n .section { padding: var(--section-y) 0; }\r\n .section--cream { background: var(--cream); color: var(--ink); }\r\n .section--dark { background: var(--bg-soft); }\r\n\r\n .eyebrow {\r\n display: inline-block;\r\n margin-bottom: 14px;\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: var(--accent);\r\n }\r\n .eyebrow--dark { color: #9a6f23; }\r\n\r\n h1, h2, h3 {\r\n font-family: 'Playfair Display', serif;\r\n font-weight: 600;\r\n line-height: 1.2;\r\n letter-spacing: -0.02em;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 8px;\r\n padding: 15px 28px;\r\n border-radius: 999px;\r\n font-size: 14px;\r\n font-weight: 700;\r\n transition: 0.2s ease;\r\n }\r\n .btn-primary {\r\n background: var(--accent);\r\n color: #111827;\r\n box-shadow: 0 8px 26px rgba(212,176,106,0.28);\r\n }\r\n .btn-primary:hover {\r\n transform: translateY(-2px);\r\n background: var(--accent-soft);\r\n }\r\n .btn-outline {\r\n border: 1px solid rgba(255,255,255,0.22);\r\n color: var(--text);\r\n }\r\n .btn-outline:hover {\r\n border-color: var(--accent-soft);\r\n color: var(--accent-soft);\r\n background: rgba(212,176,106,0.05);\r\n }\r\n\r\n .hero {\r\n min-height: min(80vh, 760px);\r\n display: flex;\r\n align-items: flex-end;\r\n position: relative;\r\n overflow: hidden;\r\n padding: 80px 0 64px;\r\n }\r\n .hero::before {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 65% 55% at 75% 28%, rgba(212,176,106,0.14) 0%, transparent 62%),\r\n radial-gradient(ellipse 45% 40% at 15% 78%, rgba(212,176,106,0.06) 0%, transparent 65%),\r\n linear-gradient(155deg, #08101d 0%, #0d1728 50%, #0a1220 100%);\r\n }\r\n .hero::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background-image:\r\n linear-gradient(rgba(255,255,255,0.022) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(255,255,255,0.022) 1px, transparent 1px);\r\n background-size: 64px 64px;\r\n }\r\n .hero-content {\r\n position: relative;\r\n z-index: 2;\r\n }\r\n .hero-tag {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n margin-bottom: 24px;\r\n padding: 10px 18px;\r\n background: var(--accent-fade);\r\n border: 1px solid rgba(212,176,106,0.26);\r\n border-radius: 999px;\r\n color: var(--accent-soft);\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n }\r\n .hero-tag::before {\r\n content: \"\";\r\n width: 6px;\r\n height: 6px;\r\n border-radius: 50%;\r\n background: var(--accent-soft);\r\n }\r\n .hero h1 {\r\n font-size: clamp(34px, 5.2vw, 64px);\r\n max-width: 860px;\r\n }\r\n .hero h1 .line2 {\r\n display: block;\r\n color: var(--accent-soft);\r\n }\r\n .hero-sub {\r\n max-width: 760px;\r\n margin: 24px 0 36px;\r\n color: var(--text-soft);\r\n font-size: clamp(15px, 1.7vw, 18px);\r\n }\r\n .hero-ctas {\r\n display: flex;\r\n gap: 14px;\r\n flex-wrap: wrap;\r\n margin-bottom: 34px;\r\n }\r\n .hero-sites {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 10px;\r\n }\r\n .site-pill {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 8px 14px;\r\n border: 1px solid var(--border);\r\n border-radius: 999px;\r\n color: rgba(248,250,252,0.64);\r\n background: rgba(255,255,255,0.03);\r\n font-size: 12px;\r\n }\r\n .site-pill::before {\r\n content: \"\";\r\n width: 5px;\r\n height: 5px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n opacity: 0.8;\r\n }\r\n\r\n .proof-bar {\r\n background: linear-gradient(135deg, #ccab68 0%, #e1c58d 100%);\r\n color: #111827;\r\n }\r\n .proof-grid {\r\n max-width: var(--max);\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n }\r\n .proof-item {\r\n padding: 30px 22px;\r\n min-height: 122px;\r\n border-right: 1px solid rgba(17,24,39,0.12);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n text-align: center;\r\n }\r\n .proof-item:last-child { border-right: none; }\r\n .proof-label {\r\n font-size: 16px;\r\n line-height: 1.55;\r\n font-weight: 800;\r\n letter-spacing: -0.02em;\r\n color: rgba(17,24,39,0.88);\r\n }\r\n\r\n .pull-quote {\r\n padding: 54px 0;\r\n background: var(--bg-soft);\r\n border-top: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n }\r\n .pull-quote-inner {\r\n max-width: 860px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: flex;\r\n gap: 20px;\r\n align-items: flex-start;\r\n }\r\n .pull-quote-mark {\r\n font-family: Georgia, serif;\r\n font-size: 78px;\r\n line-height: 0.8;\r\n color: var(--accent);\r\n opacity: 0.46;\r\n flex-shrink: 0;\r\n margin-top: 8px;\r\n }\r\n .pull-quote-text {\r\n font-size: clamp(18px, 2.2vw, 28px);\r\n color: rgba(248,250,252,0.86);\r\n line-height: 1.65;\r\n font-family: 'Playfair Display', serif;\r\n }\r\n .pull-quote-text em {\r\n font-style: normal;\r\n color: var(--accent-soft);\r\n }\r\n .pull-quote-attr {\r\n margin-top: 14px;\r\n font-size: 11px;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: rgba(248,250,252,0.34);\r\n font-weight: 700;\r\n }\r\n\r\n .cases-header {\r\n margin-bottom: 44px;\r\n }\r\n .cases-heading {\r\n font-size: clamp(34px, 4.6vw, 56px);\r\n color: var(--ink);\r\n margin-bottom: 12px;\r\n }\r\n .cases-intro {\r\n max-width: 760px;\r\n color: var(--ink-soft);\r\n font-size: 15px;\r\n line-height: 1.85;\r\n }\r\n .section--cream .cases-intro a {\r\n color: #9a6f23;\r\n font-weight: 600;\r\n text-decoration: underline;\r\n text-underline-offset: 3px;\r\n }\r\n .section--cream .cases-intro a:hover { color: #7a5518; }\r\n .lang-switch {\r\n margin-top: 14px;\r\n font-size: 13px;\r\n color: rgba(248,250,252,0.55);\r\n }\r\n .lang-switch a {\r\n color: var(--accent-soft);\r\n font-weight: 600;\r\n text-decoration: underline;\r\n text-underline-offset: 3px;\r\n }\r\n\r\n .case-card {\r\n background: #0f1b2d;\r\n color: var(--text);\r\n border: 1px solid rgba(255,255,255,0.08);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n box-shadow: var(--shadow);\r\n }\r\n .case-shot img {\r\n width: 100%;\r\n border-bottom: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .case-split {\r\n display: grid;\r\n grid-template-columns: 1.1fr 0.9fr;\r\n }\r\n .case-left,\r\n .case-right {\r\n padding: 40px 42px 46px;\r\n }\r\n .case-right {\r\n border-left: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .case-badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 6px;\r\n margin-bottom: 20px;\r\n padding: 6px 14px;\r\n border-radius: 999px;\r\n background: var(--accent);\r\n color: #111827;\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n }\r\n .case-region {\r\n display: flex;\r\n justify-content: space-between;\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n margin-bottom: 18px;\r\n align-items: center;\r\n }\r\n .case-region-tag {\r\n font-size: 11px;\r\n letter-spacing: 0.12em;\r\n color: rgba(248,250,252,0.34);\r\n text-transform: uppercase;\r\n font-weight: 700;\r\n }\r\n .scope-tags {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n }\r\n .scope-tag {\r\n padding: 4px 10px;\r\n border-radius: 999px;\r\n background: rgba(212,176,106,0.12);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n color: var(--accent-soft);\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.06em;\r\n text-transform: uppercase;\r\n }\r\n .case-client {\r\n font-size: clamp(28px, 3vw, 42px);\r\n line-height: 1.18;\r\n margin-bottom: 22px;\r\n }\r\n .case-points {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 14px;\r\n font-size: 14px;\r\n color: rgba(248,250,252,0.68);\r\n margin-bottom: 24px;\r\n }\r\n .case-points strong {\r\n display: block;\r\n margin-bottom: 4px;\r\n color: var(--accent-soft);\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n }\r\n .structure-tags {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n margin-bottom: 22px;\r\n }\r\n .structure-tag {\r\n padding: 5px 11px;\r\n border-radius: 999px;\r\n background: rgba(255,255,255,0.05);\r\n border: 1px solid rgba(255,255,255,0.08);\r\n color: rgba(248,250,252,0.46);\r\n font-size: 11px;\r\n }\r\n\r\n .feature-list {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 18px;\r\n }\r\n .feature-item {\r\n display: flex;\r\n gap: 14px;\r\n align-items: flex-start;\r\n }\r\n .feature-icon {\r\n width: 38px;\r\n height: 38px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n flex-shrink: 0;\r\n border-radius: 10px;\r\n background: rgba(212,176,106,0.1);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n font-size: 17px;\r\n }\r\n .feature-text h4 {\r\n font-size: 15px;\r\n margin-bottom: 4px;\r\n font-family: 'Inter', sans-serif;\r\n font-weight: 700;\r\n }\r\n .feature-text p {\r\n font-size: 13px;\r\n line-height: 1.7;\r\n color: rgba(248,250,252,0.44);\r\n }\r\n\r\n .two-col-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 16px;\r\n margin-top: 40px;\r\n }\r\n .compare-card {\r\n background: #ffffff;\r\n border: 1px solid var(--border-dark);\r\n border-radius: var(--radius-lg);\r\n padding: 30px 28px;\r\n box-shadow: 0 8px 20px rgba(17,24,39,0.04);\r\n }\r\n .compare-card h3 {\r\n font-size: 24px;\r\n margin-bottom: 14px;\r\n color: var(--ink);\r\n }\r\n .compare-card p {\r\n color: var(--ink-soft);\r\n font-size: 14px;\r\n line-height: 1.8;\r\n }\r\n .compare-list {\r\n margin-top: 14px;\r\n display: grid;\r\n gap: 10px;\r\n list-style: none;\r\n }\r\n .compare-list li {\r\n position: relative;\r\n padding-left: 18px;\r\n color: var(--ink-soft);\r\n font-size: 14px;\r\n line-height: 1.7;\r\n }\r\n .compare-list li::before {\r\n content: \"\";\r\n position: absolute;\r\n left: 0;\r\n top: 11px;\r\n width: 6px;\r\n height: 6px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n }\r\n\r\n .grid-3 {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px;\r\n margin-top: 40px;\r\n }\r\n .info-card {\r\n background: var(--bg-soft);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n padding: 28px 24px;\r\n transition: 0.2s ease;\r\n }\r\n .section--cream .info-card {\r\n background: #ffffff;\r\n border-color: var(--border-dark);\r\n }\r\n .info-card:hover { transform: translateY(-2px); }\r\n .info-card .card-tag {\r\n display: inline-block;\r\n margin-bottom: 10px;\r\n padding: 4px 10px;\r\n border-radius: 999px;\r\n background: var(--accent-fade);\r\n color: #9a6f23;\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.1em;\r\n text-transform: uppercase;\r\n }\r\n .info-card h3 {\r\n font-size: 22px;\r\n margin-bottom: 10px;\r\n color: inherit;\r\n }\r\n .info-card p {\r\n font-size: 14px;\r\n line-height: 1.8;\r\n color: inherit;\r\n opacity: 0.78;\r\n }\r\n\r\n .mid-cta {\r\n padding: 44px 0;\r\n background: linear-gradient(135deg, #122137 0%, #182d47 100%);\r\n border-top: 1px solid rgba(212,176,106,0.16);\r\n border-bottom: 1px solid rgba(212,176,106,0.16);\r\n }\r\n .mid-cta-inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 24px;\r\n flex-wrap: wrap;\r\n }\r\n .mid-cta h3 {\r\n font-size: clamp(22px, 2.5vw, 32px);\r\n margin-bottom: 6px;\r\n }\r\n .mid-cta p {\r\n color: rgba(248,250,252,0.46);\r\n font-size: 14px;\r\n }\r\n\r\n .faq-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 14px;\r\n margin-top: 36px;\r\n }\r\n .faq-item {\r\n background: var(--bg-soft);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n padding: 24px 22px;\r\n }\r\n .faq-q {\r\n font-size: 15px;\r\n font-weight: 700;\r\n margin-bottom: 8px;\r\n color: var(--text);\r\n }\r\n .faq-a {\r\n font-size: 14px;\r\n color: rgba(248,250,252,0.62);\r\n line-height: 1.8;\r\n }\r\n\r\n .contact-box {\r\n background: linear-gradient(135deg, #0e1828 0%, #13253c 100%);\r\n border: 1px solid rgba(212,176,106,0.18);\r\n border-radius: 18px;\r\n padding: 38px 34px;\r\n box-shadow: var(--shadow);\r\n }\r\n .contact-box h2 {\r\n font-size: clamp(30px, 4vw, 46px);\r\n margin-bottom: 12px;\r\n }\r\n .contact-box p {\r\n max-width: 720px;\r\n color: rgba(248,250,252,0.7);\r\n font-size: 15px;\r\n line-height: 1.85;\r\n margin-bottom: 22px;\r\n }\r\n .contact-actions {\r\n display: flex;\r\n gap: 12px;\r\n flex-wrap: wrap;\r\n }\r\n .contact-note {\r\n margin-top: 14px;\r\n font-size: 12px;\r\n color: rgba(248,250,252,0.42);\r\n }\r\n\r\n @media (max-width: 991px) {\r\n .proof-grid,\r\n .grid-3,\r\n .faq-grid,\r\n .two-col-grid,\r\n .case-split {\r\n grid-template-columns: 1fr;\r\n }\r\n .proof-grid { grid-template-columns: 1fr 1fr; }\r\n .case-right {\r\n border-left: none;\r\n border-top: 1px solid rgba(255,255,255,0.08);\r\n }\r\n }\r\n\r\n @media (max-width: 640px) {\r\n .container { padding: 0 18px; }\r\n .hero { padding: 64px 0 48px; }\r\n .hero h1 { font-size: 36px; }\r\n .proof-grid { grid-template-columns: 1fr 1fr; }\r\n .proof-item { min-height: 102px; padding: 22px 14px; }\r\n .proof-label { font-size: 14px; }\r\n .case-left, .case-right { padding: 28px 22px; }\r\n .pull-quote-mark { font-size: 56px; }\r\n .pull-quote-inner { gap: 14px; }\r\n .contact-box { padding: 28px 22px; }\r\n }\r\n <\/style>\r\n\r\n <script type=\"application\/ld+json\">\r\n {\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"What type of brands is a Shopify fashion store best suited for?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"It works well for fashion, lifestyle, and multi-brand stores where brand presentation matters and ranges keep growing. It is also a strong fit when you want a clear brand impression and a store structure that stays manageable.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can a multi-brand fashion store be built on Shopify?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. With the right structure, multiple brands can sit inside one store without making the experience feel cluttered or confusing.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"What matters most in an apparel e-commerce website?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"More than visual appeal, it needs a clear structure so customers can understand the brand, browse products, and find policy or contact details easily.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Is it easy to add or edit products after the store is built?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Shopify is generally straightforward for product uploads, collection management, banner updates, and routine store maintenance.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can I hire you for website design and build only, like this case study?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. A project can start with website design and build only, and extra work can be added later if needed.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"How do I know whether I need a new store or a redesign?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Start by asking whether the current store still represents the brand properly and whether the structure helps visitors or slows them down. That usually shows whether a redesign is enough or a new build makes more sense.\"\r\n }\r\n }\r\n ]\r\n }\r\n <\/script>\r\n<\/head>\r\n<body>\r\n\r\n <section class=\"hero\">\r\n <div class=\"container hero-content\">\r\n <div class=\"hero-tag\">Shopify Fashion Store Case Study<\/div>\r\n <h1>\r\n Shopify Website Design for EDIT-82\r\n <span class=\"line2\">A clearer structure for multiple brands within one store<\/span>\r\n <\/h1>\r\n <p class=\"hero-sub\">\r\n This Shopify web design and Shopify website design case focuses on clear structure and conversion flow, not visuals alone.\r\n We planned Shopify development, Shopify store setup, Shopify SEO foundations, Shopify speed optimization checkpoints, and Shopify integrations so the store is easier to run and scale.\r\n The same framework supports Sydney, Brisbane, Melbourne, USA, and global growth, with room for Shopify migration and Shopify Plus development when needed.\r\n <\/p>\r\n <div class=\"hero-ctas\">\r\n <a href=\"#case\" class=\"btn btn-primary\">View Case Study<\/a>\r\n <a href=\"#contact\" class=\"btn btn-outline\">Enquire About Your Store \u2192<\/a>\r\n <\/div>\r\n <p class=\"lang-switch\"><a href=\"https:\/\/t2design.com.au\/edit-82-shopify-case-study\/\" hreflang=\"ko-AU\">\ud55c\uad6d\uc5b4 \ubc84\uc804<\/a><\/p>\r\n <div class=\"hero-sites\">\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"site-pill\">Live Site<\/a>\r\n <span class=\"site-pill\">EDIT-82<\/span>\r\n <span class=\"site-pill\">DUCKDIVE<\/span>\r\n <span class=\"site-pill\">HOLYNUMBER7<\/span>\r\n <span class=\"site-pill\">Fashion E-commerce<\/span>\r\n <span class=\"site-pill\">Shopify<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <div class=\"proof-bar\">\r\n <div class=\"proof-grid\">\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Multi-Brand Structure<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Multilingual Access<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Unified Shopping Experience<\/div>\r\n <\/div>\r\n <div class=\"proof-item\">\r\n <div class=\"proof-label\">Shopify-Based Management<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"pull-quote\">\r\n <div class=\"pull-quote-inner\">\r\n <div class=\"pull-quote-mark\">\"<\/div>\r\n <div>\r\n <p class=\"pull-quote-text\">\r\n This was a <em>website design and build only<\/em> project.\r\n No inflated results and no implied scope beyond what was delivered.\r\n The focus stayed on structure, browsing flow, multilingual access, and a cleaner store layout that is easier to run day to day.\r\n <\/p>\r\n <p class=\"pull-quote-attr\">\u2014 T2DESIGN \u00b7 EDIT-82 Case Study<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <section class=\"section section--cream\" id=\"case\">\r\n <div class=\"container\">\r\n <div class=\"cases-header\">\r\n <span class=\"eyebrow eyebrow--dark\">Featured Project<\/span>\r\n <h2 class=\"cases-heading\">EDIT-82 Shopify Case Study<\/h2>\r\n <p class=\"cases-intro\">\r\n This case study shows how Shopify website design and Shopify development can structure a multi-brand store so it feels organised rather than crowded.\r\n It is written for brands planning Shopify store setup, Shopify migration, Shopify SEO, Shopify speed optimization, and Shopify integrations with a conversion-focused path.\r\n The delivery model also fits Sydney, Brisbane, Melbourne, USA, and global e-commerce teams that need reliable Shopify expert support.\r\n See also our <a href=\"https:\/\/t2design.com.au\/en\/shopify-website-design\/\">Shopify website design<\/a> service and <a href=\"https:\/\/t2design.com.au\/en\/portfolio\/\">e-commerce portfolio<\/a> for more context.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"case-card\">\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"case-shot\">\r\n <img fetchpriority=\"high\" decoding=\"async\"\r\n src=\"http:\/\/t2design.com.au\/images\/Shopify-website-design-development-store-setup.webp\"\r\n alt=\"EDIT-82 Shopify fashion store homepage\"\r\n width=\"1400\"\r\n height=\"788\"\r\n loading=\"eager\"\r\n referrerpolicy=\"no-referrer\"\r\n \/>\r\n <\/a>\r\n\r\n <div class=\"case-split\">\r\n <div class=\"case-left\">\r\n <div class=\"case-badge\">Website Design & Build Only<\/div>\r\n\r\n <div class=\"case-region\">\r\n <span class=\"case-region-tag\">Fashion E-commerce \/ Shopify<\/span>\r\n <div class=\"scope-tags\">\r\n <span class=\"scope-tag\">Website Build<\/span>\r\n <span class=\"scope-tag\">Shopify Setup<\/span>\r\n <span class=\"scope-tag\">Multi-Brand Structure<\/span>\r\n <span class=\"scope-tag\">Multilingual Access<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <h3 class=\"case-client\">EDIT-82<\/h3>\r\n\r\n <div class=\"case-points\">\r\n <div>\r\n <strong>Project Summary<\/strong>\r\n A Shopify-based multi-brand fashion store built to make brand entry points and product browsing feel clearer and less overwhelming.\r\n <\/div>\r\n <div>\r\n <strong>Why The Structure Needed Work<\/strong>\r\n When several brands live inside one store, the site can quickly feel busy. Customers may not know where to start, how to compare products, or where to find key information.\r\n <\/div>\r\n <div>\r\n <strong>What Was Clarified in This Build<\/strong>\r\n Brand entry points, category browsing, new arrivals, best sellers, and policy or contact pathways were organised so users could reach the right information faster.\r\n <\/div>\r\n <div>\r\n <strong>What This Improves Operationally<\/strong>\r\n The store becomes easier to manage on the back end, while the front-end experience feels more organised and less frustrating for shoppers.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"structure-tags\">\r\n <span class=\"structure-tag\">Brand-Led Entry Points<\/span>\r\n <span class=\"structure-tag\">Category Browsing<\/span>\r\n <span class=\"structure-tag\">New & Best Sellers<\/span>\r\n <span class=\"structure-tag\">Policy & Contact Links<\/span>\r\n <span class=\"structure-tag\">Multilingual Access<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"case-right\">\r\n <div class=\"feature-list\">\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83e\udde9<\/div>\r\n <div class=\"feature-text\">\r\n <h4>A clearer multi-brand structure<\/h4>\r\n <p>Several brands can sit inside one store without feeling messy when brand entry paths and the shared shopping flow are clearly separated.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83d\udecd\ufe0f<\/div>\r\n <div class=\"feature-text\">\r\n <h4>A browsing flow that suits fashion e-commerce<\/h4>\r\n <p>New arrivals, sale items, best sellers, and category navigation help first-time visitors understand where to go next.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83c\udf10<\/div>\r\n <div class=\"feature-text\">\r\n <h4>Multilingual access considered from the start<\/h4>\r\n <p>Visible language options signal that the store is ready for a wider audience, not only a single-language market.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"feature-item\">\r\n <div class=\"feature-icon\">\ud83d\udcde<\/div>\r\n <div class=\"feature-text\">\r\n <h4>Policies and contact information connected naturally<\/h4>\r\n <p>Shipping, returns, and contact details were not buried. They were positioned to support trust and make the store feel more complete.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"two-col-grid\">\r\n <div class=\"compare-card\">\r\n <h3>What often happens when a store is not structured well<\/h3>\r\n <p>\r\n Fashion stores do not succeed on aesthetics alone.\r\n Even when a website looks strong, customers can still drop off quickly if the store feels unclear or too busy.\r\n <\/p>\r\n <ul class=\"compare-list\">\r\n <li>Brand and category logic get mixed together, slowing first-time browsing<\/li>\r\n <li>New arrivals, sale items, and best sellers feel disconnected<\/li>\r\n <li>Shipping, returns, and contact information are pushed too far back<\/li>\r\n <li>Managing product and brand priorities becomes harder over time<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"compare-card\">\r\n <h3>What was clarified in this store build<\/h3>\r\n <p>\r\n This Shopify build focused on creating a more organised path through the store.\r\n The goal was not to add noise, but to reduce confusion for both the customer and the business owner.\r\n <\/p>\r\n <ul class=\"compare-list\">\r\n <li>Brand entry points and shared category flow were separated more clearly<\/li>\r\n <li>New, sale, and best-seller sections were easier to identify<\/li>\r\n <li>Policy and contact pages were linked more naturally<\/li>\r\n <li>The store structure became more suitable for multi-brand operation<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <div class=\"mid-cta\">\r\n <div class=\"container mid-cta-inner\">\r\n <div>\r\n <h3>If your brand is strong but your website feels weak<\/h3>\r\n <p>The issue is usually not taste. It is structure.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn btn-primary\">Enquire About Your Store \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <section class=\"section\" id=\"why\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Why this kind of structure works for fashion brands<\/span>\r\n <h2 style=\"font-size:clamp(34px,4.8vw,56px); max-width:900px; margin-bottom:14px;\">\r\n A store layout that makes the brand feel clearer\r\n <br \/>\r\n and the shopping journey feel easier\r\n <\/h2>\r\n <p style=\"max-width:760px; color:var(--text-soft); font-size:15px; line-height:1.85;\">\r\n Strong e-commerce sites are not built by stuffing in keywords.\r\n They work when the brand feels more premium, products are easier to browse, and the store stays manageable over time.\r\n This page focuses on the structure behind the store, not just the marketing language around it.\r\n <\/p>\r\n\r\n <div class=\"grid-3\">\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Shopify<\/span>\r\n <h3>Built for ongoing store management<\/h3>\r\n <p>\r\n Shopify makes product uploads, collections, banner updates, and day-to-day store management more straightforward for fashion brands.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Fashion<\/span>\r\n <h3>Brand mood and browsing flow need to work together<\/h3>\r\n <p>\r\n A fashion website cannot rely on atmosphere alone. It also needs a structure that helps people move through the store naturally.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Apparel<\/span>\r\n <h3>A clearer category structure for apparel stores<\/h3>\r\n <p>\r\n As product ranges grow, clearer category paths and a better shopping hierarchy become more important.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Brand Store<\/span>\r\n <h3>A store built around the brand, not just the products<\/h3>\r\n <p>\r\n A stronger direct-to-consumer store does more than display products. It shows the brand in a more deliberate and confident way.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Multi-Brand<\/span>\r\n <h3>Better suited to multi-brand operation<\/h3>\r\n <p>\r\n The more brands you place under one roof, the more important it becomes to separate brand identity from shared store navigation.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Global<\/span>\r\n <h3>More accessible to a broader customer base<\/h3>\r\n <p>\r\n When multilingual access is visible within the store, the brand reads as more prepared for wider audiences and cross-border traffic.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section section--cream\" id=\"fit\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow eyebrow--dark\">This suits brands like these<\/span>\r\n <h2 class=\"cases-heading\">Who this kind of Shopify fashion store is for<\/h2>\r\n <p class=\"cases-intro\">\r\n This structure makes sense when a brand wants to look more premium, organise a growing product range more clearly, or bring multiple labels into one store without the site feeling crowded.\r\n <\/p>\r\n\r\n <div class=\"grid-3\">\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Fashion Label<\/span>\r\n <h3>Fashion brands where brand image matters<\/h3>\r\n <p>If the mood feels weak, the brand feels weak. If the structure feels weak, browsing becomes frustrating. Both matter.<\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">K-Brand<\/span>\r\n <h3>Korean brands selling to an international market<\/h3>\r\n <p>Brand presentation and product browsing need to work together if the store is meant to feel trustworthy and elevated.<\/p>\r\n <\/div>\r\n\r\n <div class=\"info-card\">\r\n <span class=\"card-tag\">Multi-Brand<\/span>\r\n <h3>Stores managing more than one brand<\/h3>\r\n <p>When the structure is unclear, both customers and store owners feel the friction. It is better to solve that at the design stage.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section section--dark\" id=\"faq\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">FAQ<\/span>\r\n <h2 style=\"font-size:clamp(32px,4vw,50px);\">Frequently Asked Questions<\/h2>\r\n\r\n <div class=\"faq-grid\">\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">What type of brands is a Shopify fashion store best suited for?<\/div>\r\n <div class=\"faq-a\">\r\n It works well for fashion, lifestyle, and multi-brand stores where brand presentation matters and ranges keep growing.\r\n It is also a strong fit when you want a clear brand impression and a store structure that stays manageable.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can a multi-brand fashion store be built on Shopify?<\/div>\r\n <div class=\"faq-a\">\r\n Yes. With the right structure, multiple brands can sit inside one store without making the experience feel cluttered or confusing.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">What matters most in an apparel e-commerce website?<\/div>\r\n <div class=\"faq-a\">\r\n More than visual appeal, it needs a clear structure so customers can understand the brand, browse products, and find policy or contact details easily.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Is it easy to add or edit products after the store is built?<\/div>\r\n <div class=\"faq-a\">\r\n Shopify is generally straightforward for product uploads, collection management, banner updates, and routine store maintenance.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can I hire you for website design and build only, like this case study?<\/div>\r\n <div class=\"faq-a\">\r\n Yes. A project can start with website design and build only, and extra work can be added later if needed.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">How do I know whether I need a new store or a redesign?<\/div>\r\n <div class=\"faq-a\">\r\n Start by asking whether the current store still represents the brand properly and whether the structure helps visitors or slows them down. That usually shows whether a redesign is enough or a new build makes more sense.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section\" id=\"contact\">\r\n <div class=\"container\">\r\n <div class=\"contact-box\">\r\n <span class=\"eyebrow\">Contact<\/span>\r\n <h2>If you need a store that makes your brand clearer\r\n <br \/>\r\n and your customers less confused\r\n <\/h2>\r\n <p>\r\n A Shopify fashion store should do more than just look polished.\r\n It should support the brand, organise the products, present key information clearly, and remain manageable over time.\r\n If you are planning a multi-brand fashion store or a stronger apparel e-commerce site, get in touch.\r\n <\/p>\r\n <div class=\"contact-actions\">\r\n <a href=\"https:\/\/t2design.com.au\/contact\/\" class=\"btn btn-primary\">Enquire About Your Store<\/a>\r\n <a href=\"mailto:admin@t2design.com.au\" class=\"btn btn-outline\">Email T2DESIGN<\/a>\r\n <a href=\"https:\/\/edit-82.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"btn btn-outline\">View Live Website<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shopify Web Design, Shopify Development & Store Setup Case Study | Sydney Brisbane Melbourne USA Global | T2DESIGN Shopify Fashion Store Case Study Shopify Website Design for EDIT-82 A clearer structure for multiple brands within one store This Shopify web design and Shopify website design case focuses on clear structure and conversion flow, not visuals 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