{"id":3836,"date":"2026-04-15T13:04:10","date_gmt":"2026-04-15T13:04:10","guid":{"rendered":"https:\/\/t2design.com.au\/?page_id=3836"},"modified":"2026-04-15T14:08:16","modified_gmt":"2026-04-15T14:08:16","slug":"korean-hair-salon-website-case-study-melbourne-cbd","status":"publish","type":"page","link":"https:\/\/t2design.com.au\/en\/korean-hair-salon-website-case-study-melbourne-cbd\/","title":{"rendered":"Korean Hair Salon\u00a0Website Case Study\u00a0Melbourne CBD"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nKorean Hair Salon Website Case Study | Melbourne CBD | T2DESIGN Melbourne<\/title>\r\n<meta name=\"description\" content=\"Case study: how website structure, Google Business Profile, SEO and Google Ads work together for a Korean hair salon in Melbourne CBD \u2014 with clear pages for extensions, perm, colour and booking intent.\">\r\n<meta name=\"robots\" content=\"index, follow\">\r\n<link rel=\"canonical\" href=\"https:\/\/t2design.com.au\/korean-hair-salon-case-study\/\">\r\n<meta property=\"og:type\" content=\"website\">\r\n<meta property=\"og:site_name\" content=\"T2DESIGN\">\r\n<meta property=\"og:locale\" content=\"en_AU\">\r\n<meta property=\"og:title\" content=\"Korean Hair Salon Website Case Study | Melbourne CBD | T2DESIGN Melbourne\">\r\n<meta property=\"og:description\" content=\"See how structure, GBP, SEO and Ads align for a Korean hair salon in Melbourne CBD \u2014 extensions, perm, colour and clearer booking paths.\">\r\n<meta property=\"og:url\" content=\"https:\/\/t2design.com.au\/korean-hair-salon-case-study\/\">\r\n<meta property=\"og:image\" content=\"https:\/\/t2design.com.au\/assets\/og-bolume-case-study.jpg\">\r\n<meta property=\"og:image:width\" content=\"1200\">\r\n<meta property=\"og:image:height\" content=\"630\">\r\n<meta property=\"og:image:alt\" content=\"T2DESIGN \u2014 Korean hair salon web design and local search visibility\">\r\n<meta name=\"twitter:card\" content=\"summary_large_image\">\r\n<meta name=\"twitter:title\" content=\"Korean Hair Salon Website Case Study | Melbourne CBD | T2DESIGN\">\r\n<meta name=\"twitter:description\" content=\"Local search case study: Korean hair salon in Melbourne CBD \u2014 site structure, GBP, SEO and Ads working as one system.\">\r\n<meta name=\"twitter:image\" content=\"https:\/\/t2design.com.au\/assets\/og-bolume-case-study.jpg\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,300;1,400&family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600;9..40,700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --bg: #0e1823;\r\n --bg-soft: #132232;\r\n --panel: #16283a;\r\n --panel-2: #1a3044;\r\n --accent: #d2b277;\r\n --accent-soft: #e3c896;\r\n --accent-fade: rgba(210,178,119,0.12);\r\n --cream: #f5f1ea;\r\n --text: #f8f7f4;\r\n --text-soft: rgba(248,247,244,0.72);\r\n --muted: rgba(248,247,244,0.45);\r\n --ink: #1d1a17;\r\n --ink-soft: rgba(29,26,23,0.58);\r\n --border: rgba(255,255,255,0.08);\r\n --border-gold: rgba(210,178,119,0.28);\r\n --radius: 8px;\r\n --radius-lg: 14px;\r\n --section-y: 88px;\r\n --shadow: 0 10px 34px rgba(0,0,0,0.18);\r\n }\r\n\r\n * { box-sizing: border-box; margin: 0; padding: 0; }\r\n html { scroll-behavior: smooth; }\r\n body {\r\n font-family: 'DM Sans', system-ui, sans-serif;\r\n background: var(--bg);\r\n color: var(--text);\r\n font-size: 16px;\r\n line-height: 1.75;\r\n overflow-x: hidden;\r\n }\r\n img { max-width: 100%; height: auto; display: block; }\r\n a { color: inherit; }\r\n .container { max-width: 1200px; margin: 0 auto; padding: 0 28px; }\r\n .section { padding: var(--section-y) 0; }\r\n .section--cream { background: var(--cream); color: var(--ink); }\r\n .section--dark { background: var(--bg-soft); }\r\n .divider { height: 1px; background: var(--border); }\r\n\r\n .eyebrow {\r\n display: block;\r\n margin-bottom: 14px;\r\n font-size: 11px;\r\n font-weight: 700;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: var(--accent);\r\n }\r\n .eyebrow--dark { color: #8d6d39; }\r\n\r\n h1, h2, h3, h4 {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n line-height: 1.06;\r\n font-weight: 400;\r\n letter-spacing: -0.01em;\r\n }\r\n\r\n .hero {\r\n min-height: min(78vh, 700px);\r\n display: flex;\r\n align-items: flex-end;\r\n padding: 76px 0 60px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .hero::before {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 60% 55% at 78% 28%, rgba(210,178,119,0.12) 0%, transparent 65%),\r\n radial-gradient(ellipse 40% 35% at 18% 72%, rgba(210,178,119,0.06) 0%, transparent 65%),\r\n linear-gradient(150deg, #0c1620 0%, #102030 50%, #0d1722 100%);\r\n }\r\n .hero::after {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0;\r\n background-image:\r\n linear-gradient(rgba(255,255,255,0.022) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(255,255,255,0.022) 1px, transparent 1px);\r\n background-size: 64px 64px;\r\n }\r\n .hero-content { position: relative; z-index: 2; }\r\n .hero-tag {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n padding: 10px 18px;\r\n border: 1px solid var(--border-gold);\r\n background: var(--accent-fade);\r\n border-radius: 999px;\r\n color: var(--accent-soft);\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.12em;\r\n margin-bottom: 24px;\r\n }\r\n .hero-tag::before {\r\n content: \"\";\r\n width: 6px; height: 6px;\r\n border-radius: 50%;\r\n background: var(--accent-soft);\r\n }\r\n .hero h1 {\r\n font-size: clamp(34px, 5.8vw, 72px);\r\n margin-bottom: 8px;\r\n }\r\n .hero h1 .line2 {\r\n display: block;\r\n color: var(--accent-soft);\r\n font-style: italic;\r\n }\r\n .hero-sub {\r\n max-width: 44rem;\r\n color: var(--text-soft);\r\n font-size: clamp(15px, 1.75vw, 18px);\r\n margin: 24px 0 38px;\r\n }\r\n .hero-ctas {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 14px;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 8px;\r\n padding: 15px 30px;\r\n text-decoration: none;\r\n border-radius: 999px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 600;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n transition: 0.2s ease;\r\n }\r\n .btn-primary {\r\n background: var(--accent);\r\n color: #0f1720;\r\n box-shadow: 0 6px 24px rgba(210,178,119,0.28);\r\n }\r\n .btn-primary:hover { transform: translateY(-2px); background: var(--accent-soft); }\r\n .btn-outline {\r\n border: 1px solid rgba(255,255,255,0.22);\r\n color: var(--text);\r\n }\r\n .btn-outline:hover {\r\n border-color: var(--accent-soft);\r\n color: var(--accent-soft);\r\n background: rgba(210,178,119,0.06);\r\n }\r\n\r\n .proof-bar {\r\n background: linear-gradient(135deg, #caa96b 0%, #e2c58e 100%);\r\n color: #14120f;\r\n }\r\n .proof-bar-inner {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n max-width: 1200px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n }\r\n .proof-stat {\r\n padding: 30px 20px;\r\n min-height: 120px;\r\n border-right: 1px solid rgba(20,18,15,0.12);\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: center;\r\n }\r\n .proof-stat:last-child { border-right: none; }\r\n .proof-stat-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(34px, 4vw, 50px);\r\n line-height: 1;\r\n margin-bottom: 6px;\r\n }\r\n .proof-stat-label {\r\n font-size: 12px;\r\n line-height: 1.55;\r\n color: rgba(20,18,15,0.75);\r\n }\r\n\r\n .pull-quote-section {\r\n padding: 56px 0;\r\n border-top: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n background: var(--bg-soft);\r\n }\r\n .pull-quote-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: flex;\r\n gap: 22px;\r\n align-items: flex-start;\r\n }\r\n .pull-quote-mark {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 82px;\r\n color: var(--accent);\r\n opacity: 0.5;\r\n line-height: 0.7;\r\n margin-top: 10px;\r\n }\r\n .pull-quote-text {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(19px, 2.2vw, 28px);\r\n color: rgba(248,247,244,0.86);\r\n line-height: 1.65;\r\n }\r\n .pull-quote-text em {\r\n font-style: normal;\r\n color: var(--accent-soft);\r\n }\r\n .pull-quote-attr {\r\n margin-top: 16px;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.12em;\r\n color: rgba(248,247,244,0.34);\r\n text-transform: uppercase;\r\n }\r\n\r\n .cases-header { margin-bottom: 46px; }\r\n .cases-heading {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--ink);\r\n }\r\n .cases-intro {\r\n margin-top: 14px;\r\n max-width: 40rem;\r\n font-size: 15px;\r\n color: rgba(29,26,23,0.62);\r\n line-height: 1.85;\r\n }\r\n\r\n .case-card {\r\n background: #0f1c29;\r\n color: var(--text);\r\n border: 1px solid rgba(255,255,255,0.07);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n box-shadow: 0 14px 48px rgba(0,0,0,0.24);\r\n }\r\n .case-shot-placeholder {\r\n width: 100%;\r\n aspect-ratio: 16 \/ 9;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n background: linear-gradient(135deg, #142231 0%, #1b3045 50%, #132230 100%);\r\n border-bottom: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .case-featured-split {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n }\r\n .case-featured-left,\r\n .case-featured-right { padding: 42px 46px 50px; }\r\n .case-featured-right { border-left: 1px solid rgba(255,255,255,0.08); }\r\n\r\n .featured-badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 6px;\r\n background: var(--accent);\r\n color: #0f1720;\r\n padding: 6px 14px;\r\n border-radius: 999px;\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.12em;\r\n margin-bottom: 22px;\r\n }\r\n .case-card-region {\r\n display: flex;\r\n justify-content: space-between;\r\n gap: 10px;\r\n flex-wrap: wrap;\r\n align-items: center;\r\n margin-bottom: 20px;\r\n }\r\n .case-region-tag {\r\n font-size: 11px;\r\n letter-spacing: 0.12em;\r\n color: rgba(248,247,244,0.34);\r\n }\r\n .case-scope-tags {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n }\r\n .scope-tag {\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.06em;\r\n padding: 5px 11px;\r\n border-radius: 999px;\r\n background: rgba(210,178,119,0.12);\r\n border: 1px solid rgba(210,178,119,0.18);\r\n color: var(--accent-soft);\r\n }\r\n .case-client {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(30px, 3vw, 42px);\r\n line-height: 1.15;\r\n margin-bottom: 24px;\r\n }\r\n .case-pww {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 14px;\r\n color: rgba(248,247,244,0.62);\r\n font-size: 14px;\r\n line-height: 1.72;\r\n margin-bottom: 24px;\r\n }\r\n .case-pww-row strong {\r\n display: block;\r\n margin-bottom: 5px;\r\n color: var(--accent-soft);\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n }\r\n .case-structure {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n margin-bottom: 22px;\r\n }\r\n .struct-item {\r\n font-size: 11px;\r\n color: rgba(248,247,244,0.42);\r\n background: rgba(255,255,255,0.05);\r\n border: 1px solid rgba(255,255,255,0.08);\r\n padding: 5px 11px;\r\n border-radius: 999px;\r\n }\r\n\r\n .evidence-row {\r\n display: flex;\r\n border: 1px solid rgba(255,255,255,0.08);\r\n border-radius: var(--radius);\r\n overflow: hidden;\r\n }\r\n .evidence-cell {\r\n flex: 1;\r\n padding: 14px 16px;\r\n text-align: center;\r\n border-right: 1px solid rgba(255,255,255,0.08);\r\n }\r\n .evidence-cell:last-child { border-right: none; }\r\n .evidence-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 30px;\r\n line-height: 1;\r\n color: var(--accent-soft);\r\n }\r\n .evidence-label {\r\n margin-top: 5px;\r\n font-size: 10px;\r\n letter-spacing: 0.1em;\r\n color: rgba(248,247,244,0.32);\r\n text-transform: uppercase;\r\n }\r\n\r\n .featured-highlights {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 18px;\r\n }\r\n .featured-hl {\r\n display: flex;\r\n gap: 16px;\r\n align-items: flex-start;\r\n }\r\n .featured-hl-icon {\r\n width: 38px;\r\n height: 38px;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n border-radius: var(--radius);\r\n background: rgba(210,178,119,0.10);\r\n border: 1px solid rgba(210,178,119,0.18);\r\n flex-shrink: 0;\r\n font-size: 18px;\r\n }\r\n .featured-hl-text h4 {\r\n color: var(--text);\r\n margin-bottom: 4px;\r\n font-size: 14px;\r\n }\r\n .featured-hl-text p {\r\n color: rgba(248,247,244,0.42);\r\n font-size: 13px;\r\n line-height: 1.7;\r\n }\r\n\r\n .mid-cta-strip {\r\n background: linear-gradient(135deg, #122232 0%, #172b3d 100%);\r\n border-top: 1px solid rgba(210,178,119,0.16);\r\n border-bottom: 1px solid rgba(210,178,119,0.16);\r\n padding: 44px 0;\r\n }\r\n .mid-cta-inner {\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n gap: 28px;\r\n flex-wrap: wrap;\r\n }\r\n .mid-cta-text h3 {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(22px, 2.6vw, 32px);\r\n line-height: 1.25;\r\n margin-bottom: 6px;\r\n }\r\n .mid-cta-text p {\r\n font-size: 14px;\r\n color: rgba(248,247,244,0.46);\r\n }\r\n\r\n .scenarios-section {\r\n background: var(--bg);\r\n padding: var(--section-y) 0;\r\n }\r\n .scenarios-intro,\r\n .handled-intro,\r\n .build-subhead {\r\n font-size: 15px;\r\n line-height: 1.85;\r\n color: var(--muted);\r\n max-width: 44rem;\r\n }\r\n .scenarios-intro { margin-top: 14px; margin-bottom: 44px; }\r\n .scenarios-grid,\r\n .build-grid,\r\n .problems-grid {\r\n display: grid;\r\n gap: 14px;\r\n }\r\n .scenarios-grid { grid-template-columns: repeat(3, 1fr); }\r\n .build-grid { grid-template-columns: repeat(3, 1fr); }\r\n .problems-grid { grid-template-columns: repeat(3, 1fr); margin-top: 42px; }\r\n\r\n .scenario-card,\r\n .build-item,\r\n .problem-card {\r\n background: var(--bg-soft);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n transition: 0.2s ease;\r\n }\r\n .scenario-card:hover,\r\n .build-item:hover,\r\n .problem-card:hover {\r\n transform: translateY(-3px);\r\n border-color: rgba(210,178,119,0.24);\r\n background: var(--panel);\r\n }\r\n .scenario-img-placeholder {\r\n width: 100%;\r\n aspect-ratio: auto;\r\n background: linear-gradient(145deg, #16283a 0%, #1c3348 100%);\r\n border-bottom: 1px solid var(--border);\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .scenario-img-placeholder > img,\r\n .scenario-img-placeholder > div > img {\r\n width: min(100%, 500px);\r\n aspect-ratio: 5 \/ 6;\r\n height: auto;\r\n object-fit: contain;\r\n display: block;\r\n margin: 0 auto;\r\n }\r\n .insight-card > img,\r\n .insight-card > div > img {\r\n width: min(100%, 500px) !important;\r\n aspect-ratio: 5 \/ 6;\r\n height: auto !important;\r\n object-fit: contain !important;\r\n display: block;\r\n margin: 0 auto;\r\n }\r\n .scenario-body { padding: 22px 22px 26px; }\r\n .scenario-tag {\r\n display: inline-block;\r\n margin-bottom: 10px;\r\n padding: 4px 10px;\r\n border-radius: 999px;\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.1em;\r\n background: rgba(210,178,119,0.12);\r\n border: 1px solid rgba(210,178,119,0.18);\r\n color: var(--accent-soft);\r\n text-transform: uppercase;\r\n }\r\n .scenario-body h4 {\r\n color: var(--text);\r\n margin-bottom: 8px;\r\n font-size: 14px;\r\n }\r\n .scenario-body p {\r\n color: rgba(248,247,244,0.42);\r\n font-size: 13px;\r\n line-height: 1.72;\r\n }\r\n\r\n .handled-intro { margin-top: 20px; }\r\n .handled-list {\r\n margin-top: 42px;\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 10px 52px;\r\n list-style: none;\r\n }\r\n .handled-list li {\r\n position: relative;\r\n padding-left: 22px;\r\n color: rgba(248,247,244,0.56);\r\n font-size: 15px;\r\n line-height: 1.65;\r\n }\r\n .handled-list li::before {\r\n content: \"\";\r\n position: absolute;\r\n left: 0;\r\n top: 0.66em;\r\n width: 5px;\r\n height: 5px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n }\r\n\r\n .problem-card {\r\n padding: 28px 24px;\r\n position: relative;\r\n }\r\n .problem-card::before {\r\n content: \"\";\r\n position: absolute;\r\n inset: 0 auto 0 0;\r\n width: 3px;\r\n background: var(--accent);\r\n opacity: 0;\r\n transition: 0.2s ease;\r\n }\r\n .problem-card:hover::before { opacity: 1; }\r\n .problem-card-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 38px;\r\n line-height: 1;\r\n margin-bottom: 12px;\r\n color: rgba(210,178,119,0.24);\r\n }\r\n .problem-card h4 {\r\n color: var(--text);\r\n margin-bottom: 9px;\r\n font-size: 14px;\r\n }\r\n .problem-card p {\r\n color: rgba(248,247,244,0.42);\r\n font-size: 13px;\r\n line-height: 1.72;\r\n }\r\n .problems-cta-row {\r\n margin-top: 36px;\r\n display: flex;\r\n align-items: center;\r\n gap: 20px;\r\n flex-wrap: wrap;\r\n }\r\n .problems-cta-note {\r\n font-size: 13px;\r\n color: rgba(248,247,244,0.35);\r\n }\r\n\r\n .why-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .why-heading {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--ink);\r\n margin-bottom: 20px;\r\n }\r\n .why-heading em {\r\n font-style: italic;\r\n color: #8d6d39;\r\n }\r\n .why-intro {\r\n color: rgba(29,26,23,0.62);\r\n font-size: 15px;\r\n line-height: 1.9;\r\n margin-bottom: 38px;\r\n }\r\n .why-points { display: flex; flex-direction: column; }\r\n .why-point {\r\n display: flex;\r\n gap: 18px;\r\n padding: 20px 0;\r\n border-bottom: 1px solid rgba(29,26,23,0.10);\r\n }\r\n .why-point:first-child { border-top: 1px solid rgba(29,26,23,0.10); }\r\n .why-point-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 24px;\r\n line-height: 1;\r\n color: #b78a42;\r\n min-width: 28px;\r\n }\r\n .why-point-text h4 {\r\n color: var(--ink);\r\n font-size: 15px;\r\n line-height: 1.5;\r\n }\r\n .why-point-text p {\r\n margin-top: 8px;\r\n font-size: 14px;\r\n line-height: 1.65;\r\n color: rgba(29,26,23,0.75);\r\n }\r\n\r\n .insight-card {\r\n background: #ffffff;\r\n border: 1px solid rgba(29,26,23,0.08);\r\n border-top: 3px solid var(--accent);\r\n border-radius: var(--radius-lg);\r\n padding: 22px 24px;\r\n margin-bottom: 12px;\r\n box-shadow: var(--shadow);\r\n }\r\n .insight-card:last-child { margin-bottom: 0; }\r\n .insight-card-label {\r\n font-size: 10px;\r\n font-weight: 800;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: #b78a42;\r\n margin-bottom: 10px;\r\n }\r\n .insight-card-caption {\r\n margin-top: 10px;\r\n font-size: 11px;\r\n color: rgba(29,26,23,0.48);\r\n line-height: 1.65;\r\n }\r\n\r\n .build-heading {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--text);\r\n margin-bottom: 14px;\r\n }\r\n .build-heading em {\r\n font-style: italic;\r\n color: var(--accent-soft);\r\n }\r\n .build-subhead { margin-bottom: 52px; }\r\n\r\n .build-item {\r\n padding: 30px 26px;\r\n }\r\n .build-item-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 42px;\r\n line-height: 1;\r\n margin-bottom: 14px;\r\n color: rgba(210,178,119,0.20);\r\n }\r\n .build-item h3 {\r\n color: var(--text);\r\n font-size: 15px;\r\n line-height: 1.55;\r\n }\r\n\r\n .outcome-strip {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n margin-top: 52px;\r\n border: 1px solid rgba(210,178,119,0.20);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n background: rgba(210,178,119,0.05);\r\n }\r\n .outcome-item {\r\n padding: 26px 28px;\r\n border-right: 1px solid rgba(210,178,119,0.15);\r\n }\r\n .outcome-item:last-child { border-right: none; }\r\n .outcome-item-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: 40px;\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n color: var(--accent);\r\n }\r\n .outcome-item h4 {\r\n color: var(--text);\r\n font-size: 13px;\r\n margin-bottom: 5px;\r\n }\r\n .outcome-item p {\r\n color: rgba(248,247,244,0.40);\r\n font-size: 12px;\r\n line-height: 1.7;\r\n }\r\n\r\n .urgency-block {\r\n background: linear-gradient(135deg, #caa96b 0%, #e2c58e 100%);\r\n color: #14120f;\r\n padding: 52px 0;\r\n }\r\n .urgency-inner {\r\n display: grid;\r\n grid-template-columns: 1fr auto;\r\n gap: 40px;\r\n align-items: center;\r\n }\r\n .urgency-heading {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(24px, 3vw, 38px);\r\n line-height: 1.25;\r\n margin-bottom: 10px;\r\n }\r\n .urgency-body {\r\n font-size: 15px;\r\n line-height: 1.82;\r\n color: rgba(20,18,15,0.78);\r\n max-width: 40rem;\r\n }\r\n .btn-urgency {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 16px 32px;\r\n border-radius: 999px;\r\n background: #0f1720;\r\n color: #fff;\r\n text-decoration: none;\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.05em;\r\n white-space: nowrap;\r\n }\r\n\r\n .faq-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n margin-top: 50px;\r\n }\r\n .faq-item {\r\n padding: 30px 32px;\r\n border-right: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n }\r\n .faq-item:nth-child(even) { border-right: none; }\r\n .faq-item:last-child,\r\n .faq-item:nth-last-child(2):nth-child(odd) { border-bottom: none; }\r\n .faq-q {\r\n color: var(--text);\r\n font-size: 15px;\r\n margin-bottom: 11px;\r\n }\r\n .faq-a {\r\n color: rgba(248,247,244,0.42);\r\n font-size: 14px;\r\n line-height: 1.8;\r\n }\r\n\r\n .final-cta {\r\n background: var(--cream);\r\n padding: var(--section-y) 0 calc(var(--section-y) + 18px);\r\n }\r\n .final-cta-inner {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .final-cta-left h2 {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--ink);\r\n margin-bottom: 20px;\r\n }\r\n .final-cta-left h2 em {\r\n font-style: italic;\r\n color: #8d6d39;\r\n }\r\n .final-cta-left p {\r\n color: rgba(29,26,23,0.60);\r\n font-size: 15px;\r\n line-height: 1.9;\r\n margin-bottom: 24px;\r\n }\r\n .cta-trust-note {\r\n margin-bottom: 28px;\r\n padding: 18px 20px;\r\n border-radius: var(--radius-lg);\r\n background: rgba(210,178,119,0.10);\r\n border: 1px solid rgba(210,178,119,0.20);\r\n }\r\n .cta-trust-note p {\r\n color: rgba(29,26,23,0.60);\r\n font-size: 13px;\r\n line-height: 1.75;\r\n margin: 0;\r\n }\r\n .cta-trust-note strong { color: var(--ink); }\r\n .contact-details {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 10px;\r\n }\r\n .contact-detail {\r\n display: flex;\r\n align-items: center;\r\n gap: 12px;\r\n text-decoration: none;\r\n color: rgba(29,26,23,0.62);\r\n font-size: 14px;\r\n }\r\n .contact-detail-icon {\r\n width: 36px; height: 36px;\r\n border-radius: var(--radius);\r\n background: rgba(29,26,23,0.06);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n flex-shrink: 0;\r\n }\r\n\r\n .contact-form-wrap {\r\n background: #0f1720;\r\n padding: 40px 38px;\r\n border-radius: var(--radius-lg);\r\n box-shadow: 0 16px 52px rgba(0,0,0,0.18);\r\n }\r\n .contact-form-wrap .forminator-ui,\r\n .contact-form-wrap .forminator-custom-form {\r\n font-family: 'DM Sans', system-ui, sans-serif;\r\n }\r\n .contact-form-wrap .forminator-field input,\r\n .contact-form-wrap .forminator-field textarea,\r\n .contact-form-wrap .forminator-field select {\r\n background: rgba(255,255,255,0.04) !important;\r\n border: 1px solid rgba(255,255,255,0.08) !important;\r\n color: #fff !important;\r\n border-radius: var(--radius) !important;\r\n font-family: 'DM Sans', system-ui, sans-serif !important;\r\n }\r\n .contact-form-wrap .forminator-field input:focus,\r\n .contact-form-wrap .forminator-field textarea:focus,\r\n .contact-form-wrap .forminator-field select:focus {\r\n border-color: var(--accent) !important;\r\n outline: none !important;\r\n }\r\n .contact-form-wrap .forminator-btn-submit {\r\n background: var(--accent) !important;\r\n color: #0f1720 !important;\r\n border-radius: 999px !important;\r\n font-weight: 800 !important;\r\n letter-spacing: 0.05em !important;\r\n border: none !important;\r\n }\r\n\r\n .sticky-mobile-cta {\r\n display: none;\r\n position: fixed;\r\n left: 0; right: 0; bottom: 0;\r\n z-index: 99;\r\n background: linear-gradient(135deg, #caa96b 0%, #e2c58e 100%);\r\n padding: 14px 24px;\r\n box-shadow: 0 -4px 28px rgba(0,0,0,0.25);\r\n }\r\n .sticky-mobile-inner {\r\n display: flex;\r\n gap: 10px;\r\n max-width: 600px;\r\n margin: 0 auto;\r\n width: 100%;\r\n }\r\n .sticky-btn {\r\n flex: 1;\r\n padding: 13px;\r\n border-radius: 999px;\r\n text-align: center;\r\n text-decoration: none;\r\n font-size: 13px;\r\n font-weight: 800;\r\n letter-spacing: 0.04em;\r\n }\r\n .sticky-btn--dark {\r\n background: #0f1720;\r\n color: #fff;\r\n }\r\n .sticky-btn--outline {\r\n border: 2px solid rgba(15,23,32,0.45);\r\n color: #0f1720;\r\n }\r\n\r\n @media (max-width: 900px) {\r\n .proof-bar-inner { grid-template-columns: repeat(2, 1fr); }\r\n .proof-stat { border-right: none; border-bottom: 1px solid rgba(20,18,15,0.12); }\r\n .case-featured-split,\r\n .why-grid,\r\n .final-cta-inner,\r\n .urgency-inner { grid-template-columns: 1fr; }\r\n .case-featured-right { border-left: none; border-top: 1px solid rgba(255,255,255,0.08); }\r\n .handled-list { grid-template-columns: 1fr; }\r\n .scenarios-grid,\r\n .build-grid,\r\n .problems-grid { grid-template-columns: 1fr 1fr; }\r\n .outcome-strip { grid-template-columns: 1fr; }\r\n .outcome-item { border-right: none; border-bottom: 1px solid rgba(210,178,119,0.15); }\r\n .outcome-item:last-child { border-bottom: none; }\r\n .faq-grid { grid-template-columns: 1fr; }\r\n .faq-item { border-right: none; }\r\n .mid-cta-inner,\r\n .pull-quote-inner { flex-direction: column; align-items: flex-start; }\r\n .sticky-mobile-cta { display: block; }\r\n body { padding-bottom: 82px; }\r\n }\r\n\r\n @media (max-width: 600px) {\r\n .scenarios-grid,\r\n .build-grid,\r\n .problems-grid { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 38px; }\r\n .case-featured-left,\r\n .case-featured-right { padding: 28px 22px; }\r\n .container { padding: 0 20px; }\r\n .section { padding: 72px 0; }\r\n }\r\n<\/style>\r\n<script type=\"application\/ld+json\">\r\n{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can you build dedicated pages for specific salon services \u2014 for example hair extensions?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. High-intent treatments such as hair extensions usually perform better with their own page built around what people type into search \u2014 without losing connection to the wider salon brand.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Do you also align the website with Google Business Profile?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. Local visibility is stronger when the website and Google Business Profile reinforce the same service focus and location signals.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Can one service page support both SEO and Google Ads?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Yes. A service-led page can support both organic search intent and paid search relevance when the message is tightly aligned.\"\r\n }\r\n },\r\n {\r\n \"@type\": \"Question\",\r\n \"name\": \"Do I need a full redesign?\",\r\n \"acceptedAnswer\": {\r\n \"@type\": \"Answer\",\r\n \"text\": \"Not always. In many cases, clarifying the core service structure and conversion flow matters more than rebuilding everything from scratch.\"\r\n }\r\n }\r\n ]\r\n}\r\n<\/script>\r\n<\/head>\r\n<body>\r\n\r\n<section class=\"hero\">\r\n <div class=\"container hero-content\">\r\n <div class=\"hero-tag\">Korean Hair Salon Search Visibility Case Study<\/div>\r\n <h1>For a Korean Hair Salon<br>in Melbourne CBD<br><span class=\"line2\">We design search systems that support bookings<\/span><\/h1>\r\n <p class=\"hero-sub\">A polished salon website is not enough on its own. Clients search for real treatments \u2014 hair extensions, Korean perm, hair colour \u2014 and your salon needs to show up for what you want to be known for. When your website, Google Business Profile, organic search and paid search all point in the same direction, booking intent becomes much stronger.<\/p>\r\n <div class=\"hero-ctas\">\r\n <a href=\"#case\" class=\"btn btn-primary\">View the Case Study<\/a>\r\n <a href=\"#contact\" class=\"btn btn-outline\">Book a Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"proof-bar\">\r\n <div class=\"proof-bar-inner\">\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">265<\/div>\r\n <div class=\"proof-stat-label\">Google Reviews<br>Established trust<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">2010<\/div>\r\n <div class=\"proof-stat-label\">Established<br>Long-running salon presence<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(18px, 2.4vw, 26px); padding-top: 10px; line-height: 1.15;\">Melbourne<br>CBD<\/div>\r\n <div class=\"proof-stat-label\">Core precinct<br>Strong local search intent<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(16px, 2.2vw, 22px); padding-top: 8px; letter-spacing: 0.02em;\">GBP \u00b7 SEO \u00b7 Ads<\/div>\r\n <div class=\"proof-stat-label\">Three channels<br>Aligned as one system<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"pull-quote-section\">\r\n <div class=\"pull-quote-inner\">\r\n <div class=\"pull-quote-mark\">\"<\/div>\r\n <div>\r\n <p class=\"pull-quote-text\">This case shows how a <em>clear, service-led site structure<\/em> \u2014 with hair extensions as a high-intent anchor alongside perm and colour \u2014 can support stronger local visibility across Google Business Profile, organic search and booking intent.<\/p>\r\n <p class=\"pull-quote-attr\">\u2014 T2DESIGN \u00b7 B.OLUME Hair Case Study<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<section class=\"section section--cream\" id=\"case\">\r\n <div class=\"container\">\r\n <div class=\"cases-header\">\r\n <span class=\"eyebrow eyebrow--dark\">Featured Case<\/span>\r\n <h2 class=\"cases-heading\">B.OLUME Hair<\/h2>\r\n <p class=\"cases-intro\">Located in Melbourne CBD, this Korean hair salon already had the right ingredients: strong reviews, an established presence, and service lines people actively search for. The remaining task was to make those strengths read more clearly across search.<\/p>\r\n <\/div>\r\n\r\n <div class=\"case-card\">\r\n <img fetchpriority=\"high\" decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-korean-hair-salon-melbourne-cbd-website.webp\"\r\n alt=\"B.OLUME Hair website by T2DESIGN Melbourne\"\r\n style=\"width:100%; display:block; border-bottom: 1px solid rgba(255,255,255,0.08);\"\r\n width=\"1200\" height=\"675\"\r\n loading=\"eager\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='flex';\"\r\n >\r\n <div class=\"case-shot-placeholder\" style=\"display:none;\">\r\n <div style=\"display:flex; flex-direction:column; align-items:center; gap:12px; opacity:0.42; position:relative; z-index:1;\">\r\n <svg width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#e3c896\" stroke-width=\"1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M3 9h18M9 21V9\"\/><\/svg>\r\n <span style=\"font-size:11px; color:#e3c896; letter-spacing:0.14em; font-family:'DM Sans',sans-serif; font-weight:600; text-transform:uppercase;\">B.OLUME Hair \u2014 Website Screenshot<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"case-featured-split\">\r\n <div class=\"case-featured-left\">\r\n <div class=\"featured-badge\">Featured Hair Case<\/div>\r\n <div class=\"case-card-region\">\r\n <span class=\"case-region-tag\">Melbourne CBD, VIC<\/span>\r\n <div class=\"case-scope-tags\">\r\n <span class=\"scope-tag\">Web Design<\/span>\r\n <span class=\"scope-tag\">SEO<\/span>\r\n <span class=\"scope-tag\">Google Business<\/span>\r\n <span class=\"scope-tag\">Google Ads<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-client\">B.OLUME<br>Hair<\/div>\r\n <div class=\"case-pww\">\r\n <div class=\"case-pww-row\">\r\n <strong>Problem<\/strong>\r\n Hair extensions, Korean perm, hair colour and online shop signals were all present under one brand, but the clearest paths for each high-intent treatment could still feel diluted.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Work<\/strong>\r\n We used the hair extensions page as a primary anchor for high-intent search, then aligned the website, Google Business Profile, organic search and paid search so perm, colour and the broader salon story stayed coherent.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Why it mattered<\/strong>\r\n When the same client keeps seeing the same salon across multiple Google touchpoints, bookings become more likely.\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-structure\">\r\n <span class=\"struct-item\">Hair extensions<\/span>\r\n <span class=\"struct-item\">Korean hair salon<\/span>\r\n <span class=\"struct-item\">Melbourne CBD<\/span>\r\n <span class=\"struct-item\">Korean String Method<\/span>\r\n <span class=\"struct-item\">Google Reviews<\/span>\r\n <span class=\"struct-item\">Booking-Focused Structure<\/span>\r\n <\/div>\r\n\r\n <div class=\"evidence-row\">\r\n <div class=\"evidence-cell\">\r\n <div class=\"evidence-num\">265<\/div>\r\n <div class=\"evidence-label\">Google Reviews<\/div>\r\n <\/div>\r\n <div class=\"evidence-cell\">\r\n <div class=\"evidence-num\">2010<\/div>\r\n <div class=\"evidence-label\">Established<\/div>\r\n <\/div>\r\n <div class=\"evidence-cell\">\r\n <div class=\"evidence-num\">1<\/div>\r\n <div class=\"evidence-label\">Search anchor (extensions)<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"case-featured-right\">\r\n <div class=\"featured-highlights\">\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\u2b50<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Reviews and trust signals brought forward<\/h4>\r\n <p>The review asset was not buried. It was positioned where it could support decision-making before the booking moment passed.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udccd<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Melbourne CBD intent made clearer<\/h4>\r\n <p>The structure helps the salon read as both location-relevant and service-specific when people search locally.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83e\udeae<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>High-intent treatments get dedicated weight<\/h4>\r\n <p>Extensions carry a large share of search demand here; giving that treatment its own structured page supports discovery while perm, colour and the rest of the salon stay connected.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udd17<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>GBP \u00b7 SEO \u00b7 Ads aligned<\/h4>\r\n <p>All three channels reinforce the same service focus, so the salon feels more consistent wherever people encounter it.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"mid-cta-strip\">\r\n <div class=\"container mid-cta-inner\">\r\n <div class=\"mid-cta-text\">\r\n <h3>How would your salon show up right now?<\/h3>\r\n <p>One 20-minute strategy call can show where you are visible, where you are being missed, and what is weakening bookings.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Strategy Call \u2192<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n<section class=\"scenarios-section\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">How It Shows Up<\/span>\r\n <h2 class=\"section-heading\">Three moments where<br>structure changes visibility<\/h2>\r\n <p class=\"scenarios-intro\">When someone looks for a Korean hair salon in Melbourne CBD \u2014 or for a specific treatment such as hair extensions \u2014 your business can appear in three very different places on Google, or miss all three. The goal is a consistent message everywhere.<\/p>\r\n\r\n <div class=\"scenarios-grid\">\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-organic-search-hair-extensions-melbourne.webp\"\r\n alt=\"Google organic search example \u2014 high-intent hair service query (e.g. hair extensions Melbourne)\"\r\n style=\"width:100%; height:auto; object-fit:contain; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:linear-gradient(145deg,#16283a 0%,#1c3348 100%);\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.4;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#e3c896\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"M21 21l-4.35-4.35\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#e3c896; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Organic Search<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Organic Search<\/span>\r\n <h4>High-intent service search (example: \"hair extensions melbourne\")<\/h4>\r\n <p>A service with strong intent should have a page strong enough to appear when people are searching for that service directly.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-business-profile-korean-hair-salon-melbourne-cbd.webp\"\r\n alt=\"Google Business Profile result for a Korean hair salon in Melbourne CBD\"\r\n style=\"width:100%; height:auto; object-fit:contain; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:linear-gradient(145deg,#16283a 0%,#1c3348 100%);\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.4;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#e3c896\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#e3c896; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Google Business Profile<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Maps \u00b7 GBP<\/span>\r\n <h4>Local pack \u2014 Korean hair salon in Melbourne CBD<\/h4>\r\n <p>Reviews, location and service clarity work together here. In a CBD location, those signals need to be tight and consistent.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-ads-hair-extensions-melbourne.webp\"\r\n alt=\"Google Ads example \u2014 paid search aligned with a specific salon treatment\"\r\n style=\"width:100%; height:auto; object-fit:contain; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:linear-gradient(145deg,#16283a 0%,#1c3348 100%);\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.4;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#e3c896\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M8 21h8M12 17v4\"\/><path d=\"M7 10h2l2-4 2 8 2-4h2\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#e3c896; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Google Ads<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Ads \u00b7 Paid Search<\/span>\r\n <h4>Paid result above organic search<\/h4>\r\n <p>When the landing page matches the service query tightly, paid search becomes more relevant and the booking path becomes cleaner.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" id=\"handled\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I Handled<\/span>\r\n <h2 class=\"section-heading\">What sits inside<br>this search visibility structure<\/h2>\r\n <p class=\"handled-intro\">Website structure for a Korean hair salon, service pages for high-intent treatments (extensions in this project), Google Business alignment, Melbourne CBD local SEO, paid-search relevance, reviews and gallery placement, and a clearer booking path.<\/p>\r\n <ul class=\"handled-list\">\r\n <li>Website structure for Korean hair salon intent<\/li>\r\n <li>Dedicated page for high-intent treatments (e.g. hair extensions)<\/li>\r\n <li>Clearer service flow for Korean perm and hair colour<\/li>\r\n <li>Google Business Profile alignment<\/li>\r\n <li>Melbourne CBD local search structure<\/li>\r\n <li>Google Ads landing-page support<\/li>\r\n <li>Review placement at key decision points<\/li>\r\n <li>Gallery and result-image positioning<\/li>\r\n <li>Clearer booking flow on mobile and desktop<\/li>\r\n <li>Conversion-focused FAQ and trust blocks<\/li>\r\n <\/ul>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n<section class=\"section section--dark\" id=\"problems\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Common Problems<\/span>\r\n <h2 class=\"section-heading\">Six recurring problems<br>on hair salon websites<\/h2>\r\n\r\n <div class=\"problems-grid\">\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">01<\/div>\r\n <h4>Too many services dilute the strongest search intent<\/h4>\r\n <p>Hair extensions, Korean perm, hair colour and retail can all be valuable, but they should not compete equally on the same screen.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">02<\/div>\r\n <h4>Key service pages stay too thin<\/h4>\r\n <p>Treatments people search for directly need more than a paragraph on a generic menu \u2014 they need structure and proof of their own.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">03<\/div>\r\n <h4>Salon services and product retail pull in different directions<\/h4>\r\n <p>Buying products and booking a service are not the same user intent. If they are mixed badly, conversion focus drops.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">04<\/div>\r\n <h4>Reviews and gallery proof show up too late<\/h4>\r\n <p>For a salon, result imagery and reviews help close the booking. If they appear too late, they lose impact.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">05<\/div>\r\n <h4>The Melbourne CBD position is not clear enough<\/h4>\r\n <p>In a strong city-centre location, local signals need to be more explicit, not less.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">06<\/div>\r\n <h4>The website and GBP tell different stories<\/h4>\r\n <p>When service focus changes from one channel to another, visibility and trust both weaken.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"problems-cta-row\">\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Strategy Call \u2192<\/a>\r\n <p class=\"problems-cta-note\">If even one of these issues sounds familiar, a 20-minute strategy call can help map what is blocking bookings \u2014 no diagnosis fee, no pressure.<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section section--cream\" id=\"why\">\r\n <div class=\"container\">\r\n <div class=\"why-grid\">\r\n <div>\r\n <span class=\"eyebrow eyebrow--dark\">Why It Matters<\/span>\r\n <h2 class=\"why-heading\">For a hair salon,<br><em>structure matters before polish<\/em><\/h2>\r\n <p class=\"why-intro\">Clients comparing extensions, Korean perm, colour or a full restyle do not choose a salon on location alone. They weigh outcome, method, damage risk, atmosphere, trust and reviews. The structure has to make those strengths easy to grasp before hesitation wins.<\/p>\r\n\r\n <div class=\"why-points\">\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">1<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Major treatments are often search entry points, not just menu lines<\/h4>\r\n <p>Services such as hair extensions are how many people first find a salon online. They deserve clarity, not an afterthought blurb.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">2<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Result images and reviews are core trust devices<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">3<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Location and style expertise need to appear together<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">4<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>The clearer the service, the stronger the search and booking fit<\/h4>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div>\r\n <div class=\"insight-card\">\r\n <div class=\"insight-card-label\">Google Search Example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-organic-search-hair-extensions-melbourne.webp\"\r\n alt=\"Google search example \u2014 high-intent hair service query (e.g. hair extensions Melbourne)\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"500\" height=\"600\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f3eee6; border-radius:6px;\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.5;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8d6d39\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"M21 21l-4.35-4.35\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#8d6d39; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Organic Search<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"insight-card\">\r\n <div class=\"insight-card-label\">Google Business Profile Example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-business-profile-korean-hair-salon-melbourne-cbd.webp\"\r\n alt=\"Google Business Profile example for Korean hair salon in Melbourne CBD\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"500\" height=\"600\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f3eee6; border-radius:6px;\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.5;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8d6d39\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#8d6d39; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Google Business Profile<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"insight-card\">\r\n <div class=\"insight-card-label\">Google Ads Example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"https:\/\/t2design.com.au\/images\/bolume-google-ads-hair-extensions-melbourne.webp\"\r\n alt=\"Google Ads example \u2014 paid search for a specific salon treatment\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"500\" height=\"600\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f3eee6; border-radius:6px;\">\r\n <div style=\"width:100%; height:100%; display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px; opacity:0.5;\">\r\n <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#8d6d39\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M8 21h8M12 17v4\"\/><path d=\"M7 10h2l2-4 2 8 2-4h2\"\/><\/svg>\r\n <span style=\"font-size:10px; color:#8d6d39; letter-spacing:0.12em; font-family:'DM Sans',sans-serif; font-weight:700; text-transform:uppercase;\">Google Ads<\/span>\r\n <\/div>\r\n <\/div>\r\n <p class=\"insight-card-caption\">A dedicated service page helps paid search stay tightly aligned with the service query instead of sending traffic to a broad homepage.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"section\" id=\"build\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I Build<\/span>\r\n <h2 class=\"build-heading\">What I build for<br><em>Korean hair salons<\/em><\/h2>\r\n <p class=\"build-subhead\">Each block is designed to reduce friction, build trust and support the booking moment \u2014 across every client touchpoint.<\/p>\r\n\r\n <div class=\"build-grid\">\r\n <div class=\"build-item\"><div class=\"build-item-num\">01<\/div><h3>Booking-focused homepage structure<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">02<\/div><h3>Dedicated pages for high-intent treatments (e.g. hair extensions)<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">03<\/div><h3>Clearer flow for Korean perm and hair colour<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">04<\/div><h3>Reviews and gallery placed where trust matters most<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">05<\/div><h3>Google Business Profile aligned with the service structure<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">06<\/div><h3>Local SEO structure for Melbourne CBD intent<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">07<\/div><h3>Paid-search landing-page support<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">08<\/div><h3>Mobile booking CTA optimisation<\/h3><\/div>\r\n <div class=\"build-item\"><div class=\"build-item-num\">09<\/div><h3>Tracking for calls, forms and booking actions<\/h3><\/div>\r\n <\/div>\r\n\r\n <div class=\"outcome-strip\">\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">265<\/div>\r\n <h4>Existing reviews put to work<\/h4>\r\n <p>Review trust is placed where people actually encounter it before they book.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\" style=\"font-size: clamp(14px, 2vw, 20px); padding-top: 10px; letter-spacing: 0.04em; line-height: 1.5;\">GBP<br>SEO \u00b7 Ads<\/div>\r\n <h4>Three channels, one direction<\/h4>\r\n <p>When GBP, organic search and paid search reinforce the same service focus, clients recognise the salon faster.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">1<\/div>\r\n <h4>Not just a website \u2014 a system<\/h4>\r\n <p>Each page, profile and ad supports the others instead of operating in isolation.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"urgency-block\">\r\n <div class=\"container\">\r\n <div class=\"urgency-inner\">\r\n <div>\r\n <h2 class=\"urgency-heading\">Clearer service structure creates more consistent visibility across organic search, Maps and paid search.<\/h2>\r\n <p class=\"urgency-body\">Melbourne CBD location, reviews and specialist service positioning are already strengths. But visibility is not determined by any one factor alone. Page structure, service intent, GBP alignment and ad relevance work together. Aligning those pieces is the real work.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn-urgency\">Book a Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n<section class=\"section section--dark\" id=\"faq\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Frequently Asked Questions<\/span>\r\n <h2 class=\"section-heading\">Questions Korean hair salons<br>usually ask<\/h2>\r\n\r\n <div class=\"faq-grid\">\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can you build dedicated pages for specific salon services \u2014 for example hair extensions?<\/div>\r\n <p class=\"faq-a\">Yes. High-intent treatments such as hair extensions usually perform better with their own page built around what people type into search \u2014 without losing connection to the wider salon brand.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do you also align Google Business Profile with the site?<\/div>\r\n <p class=\"faq-a\">Yes. Local search becomes more coherent when the website and GBP reinforce the same service focus.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can SEO and Google Ads both use the same service page?<\/div>\r\n <p class=\"faq-a\">Yes. A service-led page can support both organic visibility and paid-search relevance when the message is tightly aligned.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do I need to rebuild the entire website?<\/div>\r\n <p class=\"faq-a\">Not always. In many cases, tightening the core service structure and conversion flow matters more than a full rebuild.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<section class=\"final-cta\" id=\"contact\">\r\n <div class=\"container\">\r\n <div class=\"final-cta-inner\">\r\n <div class=\"final-cta-left\">\r\n <h2>A website that supports bookings,<br><em>built as a search system<\/em><\/h2>\r\n <p>If you want your Korean hair salon in Melbourne CBD to show up more clearly for the treatments clients actually search for \u2014 extensions, Korean perm, hair colour \u2014 the site has to do more than look good. It has to support a clearer path to booking.<\/p>\r\n\r\n <div class=\"cta-trust-note\">\r\n <p><strong>No diagnosis fee. No retainer pitch.<\/strong><br>\r\n We can review the current search setup together and map the structure that would make the biggest difference within 20 minutes.<\/p>\r\n <\/div>\r\n\r\n <div class=\"contact-details\">\r\n <a href=\"mailto:admin@t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\u2709\ufe0f<\/span>\r\n admin@t2design.com.au\r\n <\/a>\r\n <a href=\"https:\/\/t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\ud83c\udf10<\/span>\r\n t2design.com.au\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"contact-form-wrap\">\r\n <div class=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-3493\" data-uid=\"6ab5b7d4d474e\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-3493\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"3493\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6ab5b7d4d474e\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-12\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_6ab5b7d4d474e\" id=\"forminator-field-first-name-1_6ab5b7d4d474e-label\" class=\"forminator-label\">Full Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"\" id=\"forminator-field-first-name-1_6ab5b7d4d474e\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"given-name\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6ab5b7d4d474e\" id=\"forminator-field-text-1_6ab5b7d4d474e-label\" class=\"forminator-label\">Business Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6ab5b7d4d474e\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6ab5b7d4d474e\" id=\"forminator-field-email-1_6ab5b7d4d474e-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_6ab5b7d4d474e\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6ab5b7d4d474e\" id=\"forminator-field-phone-1_6ab5b7d4d474e-label\" class=\"forminator-label\">Phone Number<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"\" id=\"forminator-field-phone-1_6ab5b7d4d474e\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" data-validation=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"url-1\" class=\"forminator-field-url forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-url-1_6ab5b7d4d474e\" id=\"forminator-field-url-1_6ab5b7d4d474e-label\" class=\"forminator-label\">Current Website URL<\/label><input type=\"url\" name=\"url-1\" value=\"\" placeholder=\"\" id=\"forminator-field-url-1_6ab5b7d4d474e\" class=\"forminator-input forminator-website--field\" data-required=\"\" aria-required=\"false\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-1\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-1-6ab5b7d4d474e-label\" aria-describedby=\"forminator-radiogroup-radio-1-6ab5b7d4d474e-description\"><span id=\"forminator-radiogroup-radio-1-6ab5b7d4d474e-label\" class=\"forminator-label\">Service Required <span class=\"forminator-required\">*<\/span><\/span><span id=\"forminator-radiogroup-radio-1-6ab5b7d4d474e-description\" class=\"forminator-description\">We currently prioritise WordPress + Elementor or Static HTML-based projects. Other platforms are available upon confirmation \u2014 if you're unsure, just select the closest option.<\/span><label id=\"forminator-field-radio-1-label-1\" for=\"forminator-field-radio-1-1-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"New Website Development\"><input type=\"radio\" name=\"radio-1\" value=\"one\" id=\"forminator-field-radio-1-1-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-1-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7d4d474e-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">New Website Development<\/span><\/label><label id=\"forminator-field-radio-1-label-2\" for=\"forminator-field-radio-1-2-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Google Ads\"><input type=\"radio\" name=\"radio-1\" value=\"two\" id=\"forminator-field-radio-1-2-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-1-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7d4d474e-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Google Ads<\/span><\/label><label id=\"forminator-field-radio-1-label-3\" for=\"forminator-field-radio-1-3-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"SEO\"><input type=\"radio\" name=\"radio-1\" value=\"Google-Ads\" id=\"forminator-field-radio-1-3-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-1-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7d4d474e-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">SEO<\/span><\/label><label id=\"forminator-field-radio-1-label-4\" for=\"forminator-field-radio-1-4-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Full Structure Review\"><input type=\"radio\" name=\"radio-1\" value=\"\uc804\uccb4-\uad6c\uc870-\uc810\uac80\" id=\"forminator-field-radio-1-4-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-1-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7d4d474e-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Full Structure Review<\/span><\/label><label id=\"forminator-field-radio-1-label-5\" for=\"forminator-field-radio-1-5-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Not Sure Yet\"><input type=\"radio\" name=\"radio-1\" value=\"\uc544\uc9c1-\uc798-\ubaa8\ub974\uaca0\uc74c\" id=\"forminator-field-radio-1-5-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-1-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7d4d474e-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Not Sure Yet<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-2\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-2-6ab5b7d4d474e-label\"><span id=\"forminator-radiogroup-radio-2-6ab5b7d4d474e-label\" class=\"forminator-label\">Current Situation <span class=\"forminator-required\">*<\/span><\/span><label id=\"forminator-field-radio-2-label-1\" for=\"forminator-field-radio-2-1-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"No website yet\"><input type=\"radio\" name=\"radio-2\" value=\"one\" id=\"forminator-field-radio-2-1-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">No website yet<\/span><\/label><label id=\"forminator-field-radio-2-label-2\" for=\"forminator-field-radio-2-2-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Running ads but weak results\"><input type=\"radio\" name=\"radio-2\" value=\"two\" id=\"forminator-field-radio-2-2-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Running ads but weak results<\/span><\/label><label id=\"forminator-field-radio-2-label-3\" for=\"forminator-field-radio-2-3-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Have a site but low enquiries\"><input type=\"radio\" name=\"radio-2\" value=\"\uce98\ub9b0\ub354-\uc608\uc57d\" id=\"forminator-field-radio-2-3-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Have a site but low enquiries<\/span><\/label><label id=\"forminator-field-radio-2-label-4\" for=\"forminator-field-radio-2-4-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Weak SEO \/ search visibility\"><input type=\"radio\" name=\"radio-2\" value=\"\uae30\ud0c0-(\ucc44\ud305-\ub4f1)\" id=\"forminator-field-radio-2-4-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Weak SEO \/ search visibility<\/span><\/label><label id=\"forminator-field-radio-2-label-5\" for=\"forminator-field-radio-2-5-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"AdSense\"><input type=\"radio\" name=\"radio-2\" value=\"\uc560\ub4dc\uc13c\uc2a4\" id=\"forminator-field-radio-2-5-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">AdSense<\/span><\/label><label id=\"forminator-field-radio-2-label-6\" for=\"forminator-field-radio-2-6-6ab5b7d4d474e\" class=\"forminator-radio\" title=\"Other\"><input type=\"radio\" name=\"radio-2\" value=\"SEO-\uac80\uc0c9-\ub178\ucd9c\uc774-\uc57d\ud568\" id=\"forminator-field-radio-2-6-6ab5b7d4d474e\" aria-labelledby=\"forminator-field-radio-2-label-6\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Other<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-2\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-2_6ab5b7d4d474e\" id=\"forminator-field-textarea-2_6ab5b7d4d474e-label\" class=\"forminator-label\">Brief Description<\/label><textarea name=\"textarea-2\" placeholder=\"Briefly describe your biggest challenge or what you'd like to achieve.\" id=\"forminator-field-textarea-2_6ab5b7d4d474e\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Get In Touch<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"9e19aad4be\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/3836\" \/><input type=\"hidden\" name=\"form_id\" value=\"3493\"><input type=\"hidden\" name=\"page_id\" value=\"3836\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/t2design.com.au\/en\/korean-hair-salon-website-case-study-melbourne-cbd\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><label for=\"input_9\" class=\"forminator-hidden\" aria-hidden=\"true\">Please do not fill in this field. <input id=\"input_9\" type=\"text\" name=\"input_9\" value=\"\" autocomplete=\"off\"><\/label><\/form>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"sticky-mobile-cta\">\r\n <div class=\"sticky-mobile-inner\">\r\n <a href=\"#contact\" class=\"sticky-btn sticky-btn--dark\">Book Call<\/a>\r\n <a href=\"#case\" class=\"sticky-btn sticky-btn--outline\">View Case<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Korean Hair Salon Website Case Study | Melbourne CBD | T2DESIGN Melbourne Korean Hair Salon Search Visibility Case Study For a Korean Hair Salonin Melbourne CBDWe design search systems that support bookings A polished salon website is not enough on its own. Clients search for real treatments \u2014 hair extensions, Korean perm, hair colour \u2014 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3836","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/comments?post=3836"}],"version-history":[{"count":0,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3836\/revisions"}],"wp:attachment":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/media?parent=3836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}