Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne<\/title>\r\n<meta name=\"description\" content=\"A beauty website case study showing how service-page structure, Google Business Profile, SEO and Google Ads can work together for high-intent local searches in Glen Waverley.\">\r\n<meta name=\"robots\" content=\"index, follow\">\r\n<link rel=\"canonical\" href=\"https:\/\/t2design.com.au\/nano-brow-eyelash-extensions-case-study\/\">\r\n<meta property=\"og:type\" content=\"website\">\r\n<meta property=\"og:site_name\" content=\"T2DESIGN\">\r\n<meta property=\"og:locale\" content=\"en_AU\">\r\n<meta property=\"og:title\" content=\"Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne\">\r\n<meta property=\"og:description\" content=\"A beauty website case study showing how service-page structure, Google Business Profile, SEO and Google Ads can work together for high-intent local searches in Glen Waverley.\">\r\n<meta 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border-box; }\r\n html { scroll-behavior: smooth; }\r\n img { max-width: 100%; height: auto; display: block; }\r\n\r\n a:focus-visible,\r\n button:focus-visible,\r\n input:focus-visible,\r\n select:focus-visible,\r\n textarea:focus-visible {\r\n outline: 2px solid var(--rose-light);\r\n outline-offset: 2px;\r\n }\r\n .form-input:focus-visible,\r\n .form-select:focus-visible,\r\n .form-textarea:focus-visible {\r\n outline: none;\r\n }\r\n\r\n #case, #handled, #problems, #why, #build, #faq, #contact {\r\n scroll-margin-top: 24px;\r\n }\r\n\r\n body {\r\n font-family: 'DM Sans', system-ui, sans-serif;\r\n background: var(--black);\r\n color: var(--white);\r\n font-size: 16px;\r\n line-height: 1.65;\r\n overflow-x: hidden;\r\n }\r\n\r\n \/* \u2500\u2500 UTILITY \u2500\u2500 *\/\r\n .container { max-width: 1200px; margin: 0 auto; padding: 0 28px; }\r\n .container--narrow { max-width: 860px; margin: 0 auto; padding: 0 28px; }\r\n .section { padding: var(--section-y) 0; }\r\n .section--dark { background: var(--charcoal); }\r\n .section--cream { background: var(--cream); color: var(--black); }\r\n .section--rose { background: var(--rose); color: var(--black); }\r\n\r\n .eyebrow {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.20em;\r\n text-transform: uppercase;\r\n color: var(--rose);\r\n margin-bottom: 14px;\r\n display: block;\r\n }\r\n .eyebrow--dark { color: var(--mauve); }\r\n .eyebrow--light { color: rgba(255,255,255,0.42); }\r\n\r\n h1, h2, h3, h4 {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n line-height: 1.06;\r\n font-weight: 400;\r\n letter-spacing: -0.01em;\r\n }\r\n\r\n \/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n .hero {\r\n min-height: min(76vh, 660px);\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: flex-end;\r\n padding: 72px 0 52px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .hero-bg {\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 70% 55% at 72% 38%, rgba(181,120,138,0.13) 0%, transparent 62%),\r\n radial-gradient(ellipse 40% 40% at 20% 70%, rgba(181,120,138,0.06) 0%, transparent 60%),\r\n linear-gradient(155deg, #0d0a0b 0%, #1a1215 50%, #0d0a0b 100%);\r\n z-index: 0;\r\n }\r\n\r\n .hero-grid {\r\n position: absolute;\r\n inset: 0;\r\n background-image:\r\n linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);\r\n background-size: 64px 64px;\r\n z-index: 0;\r\n }\r\n\r\n \/* Decorative petal element *\/\r\n .hero-deco {\r\n position: absolute;\r\n top: 60px;\r\n right: 8%;\r\n width: 320px;\r\n height: 320px;\r\n border-radius: 60% 40% 70% 30% \/ 50% 60% 40% 50%;\r\n background: radial-gradient(ellipse at 40% 40%, rgba(181,120,138,0.12) 0%, transparent 70%);\r\n border: 1px solid rgba(181,120,138,0.10);\r\n z-index: 0;\r\n animation: floatDeco 8s ease-in-out infinite;\r\n }\r\n .hero-deco::after {\r\n content: '';\r\n position: absolute;\r\n inset: 20px;\r\n border-radius: 40% 60% 50% 50% \/ 60% 40% 60% 40%;\r\n border: 1px solid rgba(181,120,138,0.08);\r\n }\r\n @keyframes floatDeco {\r\n 0%, 100% { transform: translateY(0px) rotate(0deg); }\r\n 50% { transform: translateY(-14px) rotate(3deg); }\r\n }\r\n\r\n .hero-content { position: relative; z-index: 2; }\r\n\r\n .hero-tag {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n background: rgba(181,120,138,0.10);\r\n border: 1px solid var(--border-rose);\r\n padding: 9px 18px;\r\n border-radius: 100px;\r\n margin-bottom: 24px;\r\n font-size: 11px;\r\n font-weight: 500;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n animation: fadeInUp 0.6s ease both;\r\n }\r\n .hero-tag::before {\r\n content: '';\r\n width: 5px; height: 5px;\r\n border-radius: 50%;\r\n background: var(--rose-light);\r\n animation: pulse 2.5s infinite;\r\n flex-shrink: 0;\r\n }\r\n @keyframes pulse {\r\n 0%, 100% { opacity: 1; transform: scale(1); }\r\n 50% { opacity: 0.4; transform: scale(0.7); }\r\n }\r\n\r\n .hero h1 {\r\n font-size: clamp(34px, 5.8vw, 72px);\r\n font-weight: 300;\r\n letter-spacing: -0.01em;\r\n line-height: 1.04;\r\n margin-bottom: 6px;\r\n animation: fadeInUp 0.6s ease 0.1s both;\r\n }\r\n .hero h1 .line2 {\r\n color: var(--rose-light);\r\n display: block;\r\n font-style: italic;\r\n }\r\n\r\n .hero-sub {\r\n font-size: clamp(15px, 1.75vw, 18px);\r\n font-weight: 300;\r\n color: rgba(255,255,255,0.60);\r\n max-width: 40rem;\r\n margin: 22px 0 36px;\r\n line-height: 1.75;\r\n animation: fadeInUp 0.6s ease 0.2s both;\r\n }\r\n\r\n .hero-ctas {\r\n display: flex;\r\n gap: 14px;\r\n flex-wrap: wrap;\r\n animation: fadeInUp 0.6s ease 0.3s both;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 15px 30px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 600;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n text-decoration: none;\r\n border-radius: 100px;\r\n transition: background 0.25s, border-color 0.25s, transform 0.2s, color 0.25s, box-shadow 0.25s;\r\n cursor: pointer;\r\n border: none;\r\n }\r\n .btn-primary {\r\n background: var(--rose);\r\n color: var(--white);\r\n box-shadow: 0 4px 20px rgba(181,120,138,0.35);\r\n }\r\n .btn-primary:hover {\r\n background: var(--rose-light);\r\n transform: translateY(-2px);\r\n box-shadow: 0 8px 28px rgba(181,120,138,0.45);\r\n }\r\n .btn-outline {\r\n background: transparent;\r\n color: var(--white);\r\n border: 1px solid rgba(255,255,255,0.22);\r\n }\r\n .btn-outline:hover {\r\n border-color: var(--rose-light);\r\n color: var(--rose-light);\r\n background: rgba(181,120,138,0.06);\r\n }\r\n\r\n @keyframes fadeInUp {\r\n from { opacity: 0; transform: translateY(22px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n }\r\n\r\n \/* \u2500\u2500 PROOF BAR \u2500\u2500 *\/\r\n .proof-bar {\r\n background: linear-gradient(135deg, var(--rose) 0%, #a06478 100%);\r\n padding: 0;\r\n overflow: hidden;\r\n }\r\n .proof-bar-inner {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n max-width: 1200px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n }\r\n .proof-stat {\r\n padding: 30px 20px;\r\n min-height: 120px;\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: center;\r\n border-right: 1px solid rgba(255,255,255,0.15);\r\n }\r\n .proof-stat:last-child { border-right: none; }\r\n .proof-stat-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(38px, 5vw, 52px);\r\n font-weight: 300;\r\n line-height: 1;\r\n color: var(--white);\r\n margin-bottom: 6px;\r\n letter-spacing: -0.02em;\r\n }\r\n .proof-stat-label {\r\n font-size: 12px;\r\n font-weight: 500;\r\n color: rgba(255,255,255,0.72);\r\n line-height: 1.45;\r\n }\r\n\r\n \/* \u2500\u2500 CASE SECTION \u2500\u2500 *\/\r\n .cases-header {\r\n margin-bottom: 48px;\r\n }\r\n .cases-heading {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--black);\r\n letter-spacing: -0.02em;\r\n font-weight: 400;\r\n }\r\n .cases-intro {\r\n font-size: 15px;\r\n color: rgba(0,0,0,0.50);\r\n max-width: 38rem;\r\n line-height: 1.7;\r\n margin-top: 12px;\r\n }\r\n\r\n \/* \u2500\u2500 CASE CARD \u2500\u2500 *\/\r\n .case-card {\r\n background: var(--white);\r\n position: relative;\r\n overflow: hidden;\r\n border-radius: var(--radius-lg);\r\n border: 1px solid rgba(0,0,0,0.07);\r\n box-shadow: var(--shadow-sm);\r\n }\r\n\r\n .case-card--featured {\r\n background: var(--black);\r\n color: var(--white);\r\n border-color: rgba(255,255,255,0.08);\r\n box-shadow: 0 10px 48px rgba(0,0,0,0.4);\r\n }\r\n\r\n \/* Image placeholder *\/\r\n .case-shot-placeholder {\r\n width: 100%;\r\n aspect-ratio: 16 \/ 9;\r\n background: linear-gradient(135deg, #1a1315 0%, #261820 50%, #1a1315 100%);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n border-bottom: 1px solid rgba(255,255,255,0.06);\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .case-shot-placeholder::before {\r\n content: '';\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 50% 50% at 50% 50%, rgba(181,120,138,0.08) 0%, transparent 70%);\r\n }\r\n .case-shot-placeholder-label {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 500;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.20);\r\n position: relative;\r\n z-index: 1;\r\n }\r\n\r\n .case-featured-split {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n }\r\n .case-card--featured .case-featured-left,\r\n .case-card--featured .case-featured-right {\r\n padding: 42px 48px 50px;\r\n }\r\n .case-featured-right {\r\n border-left: 1px solid rgba(255,255,255,0.06);\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: space-between;\r\n }\r\n\r\n .featured-badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 6px;\r\n background: var(--rose);\r\n color: var(--white);\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n padding: 5px 14px;\r\n border-radius: 100px;\r\n margin-bottom: 22px;\r\n }\r\n\r\n .case-card-region {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n margin-bottom: 20px;\r\n flex-wrap: wrap;\r\n gap: 8px;\r\n }\r\n .case-region-tag {\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.30);\r\n }\r\n .case-scope-tags {\r\n display: flex;\r\n gap: 6px;\r\n flex-wrap: wrap;\r\n }\r\n .scope-tag {\r\n font-size: 10px;\r\n font-weight: 600;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n padding: 4px 11px;\r\n border-radius: 100px;\r\n background: rgba(181,120,138,0.15);\r\n color: var(--rose-light);\r\n border: 1px solid rgba(181,120,138,0.20);\r\n }\r\n\r\n .case-client {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(30px, 3.5vw, 42px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.1;\r\n margin-bottom: 24px;\r\n }\r\n\r\n .case-pww {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 14px;\r\n margin-bottom: 24px;\r\n font-size: 13.5px;\r\n line-height: 1.62;\r\n color: rgba(255,255,255,0.52);\r\n }\r\n .case-pww-row strong {\r\n display: block;\r\n font-size: 10px;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n margin-bottom: 4px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n\r\n .case-structure {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n margin-bottom: 22px;\r\n }\r\n .struct-item {\r\n font-size: 11px;\r\n color: rgba(255,255,255,0.40);\r\n background: rgba(255,255,255,0.05);\r\n border: 1px solid rgba(255,255,255,0.07);\r\n padding: 4px 11px;\r\n border-radius: 100px;\r\n letter-spacing: 0.03em;\r\n }\r\n\r\n .case-why {\r\n font-size: 13.5px;\r\n color: rgba(255,255,255,0.45);\r\n line-height: 1.68;\r\n padding-top: 18px;\r\n border-top: 1px solid rgba(255,255,255,0.06);\r\n margin-bottom: 26px;\r\n }\r\n .case-why strong { color: rgba(255,255,255,0.82); }\r\n\r\n .case-link {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 12px;\r\n font-weight: 700;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n text-decoration: none;\r\n transition: gap 0.2s, color 0.2s;\r\n }\r\n .case-link:hover { gap: 14px; color: var(--white); }\r\n .case-link-arrow { font-size: 15px; }\r\n\r\n \/* Featured highlights (right col) *\/\r\n .featured-highlights { display: flex; flex-direction: column; gap: 18px; }\r\n .featured-hl {\r\n display: flex;\r\n gap: 16px;\r\n align-items: flex-start;\r\n }\r\n .featured-hl-icon {\r\n width: 38px; height: 38px;\r\n background: rgba(181,120,138,0.10);\r\n border: 1px solid rgba(181,120,138,0.20);\r\n border-radius: var(--radius);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 17px;\r\n flex-shrink: 0;\r\n }\r\n .featured-hl-text h4 {\r\n font-size: 14px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n color: var(--white);\r\n margin-bottom: 3px;\r\n }\r\n .featured-hl-text p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.55;\r\n }\r\n\r\n \/* \u2500\u2500 WHAT I HANDLED \u2500\u2500 *\/\r\n .handled-intro {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.50);\r\n max-width: 44rem;\r\n line-height: 1.75;\r\n margin-top: 20px;\r\n }\r\n\r\n .handled-list {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 10px 52px;\r\n margin-top: 42px;\r\n list-style: none;\r\n }\r\n .handled-list li {\r\n position: relative;\r\n padding-left: 22px;\r\n font-size: 15px;\r\n color: rgba(255,255,255,0.52);\r\n line-height: 1.6;\r\n }\r\n .handled-list li::before {\r\n content: '';\r\n position: absolute;\r\n left: 0;\r\n top: 0.60em;\r\n width: 5px;\r\n height: 5px;\r\n border-radius: 50%;\r\n background: var(--rose);\r\n opacity: 0.80;\r\n }\r\n\r\n \/* \u2500\u2500 COMMON PROBLEMS \u2500\u2500 *\/\r\n .problems-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 12px;\r\n margin-top: 42px;\r\n }\r\n .problem-card {\r\n background: var(--charcoal);\r\n padding: 28px 24px;\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n transition: border-color 0.22s, background 0.22s;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .problem-card::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; left: 0;\r\n width: 3px;\r\n height: 100%;\r\n background: var(--rose);\r\n opacity: 0;\r\n transition: opacity 0.22s;\r\n }\r\n .problem-card:hover {\r\n background: #201619;\r\n border-color: rgba(181,120,138,0.22);\r\n }\r\n .problem-card:hover::before { opacity: 1; }\r\n\r\n .problem-card-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 36px;\r\n font-weight: 300;\r\n color: rgba(181,120,138,0.20);\r\n line-height: 1;\r\n margin-bottom: 12px;\r\n }\r\n .problem-card h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 14px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 9px;\r\n line-height: 1.4;\r\n }\r\n .problem-card p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.40);\r\n line-height: 1.65;\r\n }\r\n\r\n \/* \u2500\u2500 WHY DIFFERENT \u2500\u2500 *\/\r\n .why-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .why-heading {\r\n font-size: clamp(40px, 4.8vw, 68px);\r\n color: var(--black);\r\n margin-bottom: 20px;\r\n font-weight: 400;\r\n line-height: 1.05;\r\n }\r\n .why-heading em {\r\n font-style: italic;\r\n color: var(--mauve);\r\n }\r\n .why-intro {\r\n font-size: 16px;\r\n color: rgba(0,0,0,0.50);\r\n line-height: 1.78;\r\n margin-bottom: 38px;\r\n font-weight: 400;\r\n }\r\n .why-points { display: flex; flex-direction: column; gap: 0; }\r\n .why-point {\r\n display: flex;\r\n gap: 20px;\r\n padding: 22px 0;\r\n border-bottom: 1px solid rgba(0,0,0,0.09);\r\n }\r\n .why-point:first-child { border-top: 1px solid rgba(0,0,0,0.09); }\r\n .why-point-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 22px;\r\n font-weight: 300;\r\n color: var(--rose);\r\n min-width: 32px;\r\n padding-top: 1px;\r\n }\r\n .why-point-text h4 {\r\n font-size: 15px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n margin-bottom: 4px;\r\n color: var(--black);\r\n line-height: 1.4;\r\n }\r\n .why-point-text p {\r\n display: none;\r\n }\r\n\r\n \/* Why - right side insight cards *\/\r\n .insight-card {\r\n background: var(--white);\r\n border: 1px solid rgba(0,0,0,0.08);\r\n border-top: 3px solid var(--rose);\r\n padding: 24px 26px;\r\n margin-bottom: 12px;\r\n border-radius: var(--radius-lg);\r\n box-shadow: var(--shadow-sm);\r\n }\r\n .insight-card-label {\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.18em;\r\n text-transform: uppercase;\r\n color: var(--rose);\r\n margin-bottom: 10px;\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n .insight-card-text {\r\n font-size: 15px;\r\n color: rgba(0,0,0,0.60);\r\n line-height: 1.65;\r\n }\r\n .insight-card-text strong { color: var(--black); }\r\n\r\n \/* \u2500\u2500 WHAT I BUILD \u2500\u2500 *\/\r\n .build-heading {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--white);\r\n margin-bottom: 14px;\r\n font-weight: 300;\r\n }\r\n .build-heading em {\r\n font-style: italic;\r\n color: var(--rose-light);\r\n }\r\n .build-subhead {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.45);\r\n max-width: 40rem;\r\n line-height: 1.7;\r\n margin-bottom: 52px;\r\n }\r\n\r\n .build-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 12px;\r\n }\r\n\r\n .build-item {\r\n background: var(--charcoal);\r\n padding: 30px 26px;\r\n border-radius: var(--radius-lg);\r\n border: 1px solid var(--border);\r\n transition: border-color 0.22s, background 0.22s, transform 0.22s;\r\n position: relative;\r\n }\r\n .build-item:hover {\r\n background: #201619;\r\n border-color: rgba(181,120,138,0.25);\r\n transform: translateY(-2px);\r\n }\r\n\r\n .build-item-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 40px;\r\n font-weight: 300;\r\n color: rgba(181,120,138,0.18);\r\n line-height: 1;\r\n margin-bottom: 14px;\r\n }\r\n .build-item h3 {\r\n font-size: 16px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n color: var(--white);\r\n line-height: 1.4;\r\n }\r\n\r\n \/* \u2500\u2500 FAQ \u2500\u2500 *\/\r\n .faq-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 0;\r\n margin-top: 50px;\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n }\r\n\r\n .faq-item {\r\n padding: 30px 32px;\r\n border-bottom: 1px solid var(--border);\r\n border-right: 1px solid var(--border);\r\n transition: background 0.2s;\r\n }\r\n .faq-item:nth-child(even) { border-right: none; }\r\n .faq-item:last-child,\r\n .faq-item:nth-last-child(2):nth-child(odd) { border-bottom: none; }\r\n .faq-item:hover { background: rgba(255,255,255,0.025); }\r\n @media (max-width: 900px) {\r\n .faq-item:nth-last-child(2):nth-child(odd) {\r\n border-bottom: 1px solid var(--border);\r\n }\r\n }\r\n\r\n .faq-q {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 15px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 11px;\r\n line-height: 1.45;\r\n }\r\n .faq-a {\r\n font-size: 14px;\r\n color: rgba(255,255,255,0.40);\r\n line-height: 1.70;\r\n }\r\n\r\n \/* \u2500\u2500 FINAL CTA \u2500\u2500 *\/\r\n .final-cta {\r\n background: var(--cream);\r\n padding: var(--section-y) 0 calc(var(--section-y) + 16px);\r\n }\r\n .final-cta-inner {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .final-cta-left h2 {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--black);\r\n margin-bottom: 20px;\r\n line-height: 1.04;\r\n font-weight: 400;\r\n }\r\n .final-cta-left h2 em { font-style: italic; color: var(--mauve); }\r\n .final-cta-left p {\r\n font-size: 16px;\r\n color: rgba(0,0,0,0.48);\r\n line-height: 1.78;\r\n margin-bottom: 34px;\r\n font-weight: 400;\r\n }\r\n .contact-details { display: flex; flex-direction: column; gap: 10px; }\r\n .contact-detail {\r\n display: flex;\r\n align-items: center;\r\n gap: 12px;\r\n font-size: 14px;\r\n color: rgba(0,0,0,0.58);\r\n text-decoration: none;\r\n transition: color 0.2s;\r\n }\r\n .contact-detail:hover { color: var(--rose); }\r\n .contact-detail-icon {\r\n width: 36px; height: 36px;\r\n background: rgba(0,0,0,0.06);\r\n border-radius: var(--radius);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 16px;\r\n flex-shrink: 0;\r\n }\r\n\r\n \/* Forminator form wrapper \u2014 inherits dark card look *\/\r\n .contact-form-wrap {\r\n background: var(--black);\r\n padding: 40px 38px;\r\n border-radius: var(--radius-lg);\r\n box-shadow: 0 16px 52px rgba(0,0,0,0.18);\r\n }\r\n \/* Forminator style overrides so it matches the page palette *\/\r\n .contact-form-wrap .forminator-ui,\r\n .contact-form-wrap .forminator-custom-form {\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n .contact-form-wrap .forminator-field input,\r\n .contact-form-wrap .forminator-field textarea,\r\n .contact-form-wrap .forminator-field select {\r\n background: rgba(255,255,255,0.04) !important;\r\n border: 1px solid rgba(255,255,255,0.07) !important;\r\n color: var(--white) !important;\r\n border-radius: var(--radius) !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n }\r\n .contact-form-wrap .forminator-field input:focus,\r\n .contact-form-wrap .forminator-field textarea:focus,\r\n .contact-form-wrap .forminator-field select:focus {\r\n border-color: var(--rose) !important;\r\n outline: none !important;\r\n }\r\n .contact-form-wrap .forminator-btn-submit {\r\n background: var(--rose) !important;\r\n border-radius: 100px !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n font-weight: 700 !important;\r\n letter-spacing: 0.12em !important;\r\n text-transform: uppercase !important;\r\n box-shadow: 0 4px 18px rgba(181,120,138,0.35) !important;\r\n border: none !important;\r\n transition: background 0.2s, transform 0.2s, box-shadow 0.2s !important;\r\n }\r\n .contact-form-wrap .forminator-btn-submit:hover {\r\n background: var(--rose-light) !important;\r\n transform: translateY(-1px) !important;\r\n box-shadow: 0 8px 24px rgba(181,120,138,0.45) !important;\r\n }\r\n .contact-form-wrap label {\r\n color: rgba(255,255,255,0.38) !important;\r\n font-size: 11px !important;\r\n letter-spacing: 0.12em !important;\r\n text-transform: uppercase !important;\r\n font-weight: 600 !important;\r\n }\r\n\r\n \/* \u2500\u2500 STICKY MOBILE CTA \u2500\u2500 *\/\r\n .sticky-mobile-cta {\r\n display: none;\r\n position: fixed;\r\n bottom: 0; left: 0; right: 0;\r\n background: var(--rose);\r\n padding: 14px 24px;\r\n z-index: 99;\r\n flex-direction: column;\r\n gap: 8px;\r\n box-shadow: 0 -4px 28px rgba(0,0,0,0.3);\r\n }\r\n .sticky-mobile-inner {\r\n display: flex;\r\n gap: 10px;\r\n max-width: 600px;\r\n margin: 0 auto;\r\n width: 100%;\r\n }\r\n .sticky-btn {\r\n flex: 1;\r\n padding: 13px;\r\n border-radius: 100px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n text-align: center;\r\n text-decoration: none;\r\n border: none;\r\n cursor: pointer;\r\n }\r\n .sticky-btn--dark { background: var(--black); color: var(--white); }\r\n .sticky-btn--outline { background: transparent; color: var(--white); border: 2px solid rgba(255,255,255,0.6); }\r\n\r\n \/* \u2500\u2500 SECTION HEADING STYLES \u2500\u2500 *\/\r\n .section-heading-block { margin-bottom: 52px; }\r\n .section-heading {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--white);\r\n margin-bottom: 12px;\r\n font-weight: 300;\r\n }\r\n\r\n \/* \u2500\u2500 DIVIDER \u2500\u2500 *\/\r\n .divider {\r\n height: 1px;\r\n background: var(--border);\r\n margin: 0;\r\n }\r\n\r\n \/* Forminator success \/ error messages \u2014 colour-matched to page *\/\r\n .contact-form-wrap .forminator-response-output {\r\n border-radius: var(--radius) !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n font-size: 14px !important;\r\n }\r\n\r\n mark {\r\n background: none;\r\n color: var(--rose-light);\r\n }\r\n\r\n \/* \u2500\u2500 PULL QUOTE \u2500\u2500 *\/\r\n .pull-quote-section {\r\n background: var(--charcoal);\r\n padding: 56px 0;\r\n border-top: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n }\r\n .pull-quote-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: flex;\r\n align-items: flex-start;\r\n gap: 28px;\r\n }\r\n .pull-quote-mark {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 80px;\r\n line-height: 0.7;\r\n color: var(--rose);\r\n opacity: 0.45;\r\n flex-shrink: 0;\r\n margin-top: 10px;\r\n }\r\n .pull-quote-text {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(20px, 2.6vw, 28px);\r\n font-weight: 400;\r\n font-style: italic;\r\n color: rgba(255,255,255,0.82);\r\n line-height: 1.55;\r\n }\r\n .pull-quote-text em {\r\n font-style: normal;\r\n color: var(--rose-light);\r\n }\r\n .pull-quote-attr {\r\n margin-top: 16px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.30);\r\n }\r\n\r\n \/* \u2500\u2500 MID CTA STRIP \u2500\u2500 *\/\r\n .mid-cta-strip {\r\n background: linear-gradient(135deg, #1a1315 0%, #201418 100%);\r\n border-top: 1px solid rgba(181,120,138,0.15);\r\n border-bottom: 1px solid rgba(181,120,138,0.15);\r\n padding: 44px 0;\r\n }\r\n .mid-cta-inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 28px;\r\n flex-wrap: wrap;\r\n }\r\n .mid-cta-text h3 {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(22px, 2.8vw, 32px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.2;\r\n margin-bottom: 6px;\r\n }\r\n .mid-cta-text p {\r\n font-size: 14px;\r\n color: rgba(255,255,255,0.42);\r\n line-height: 1.6;\r\n }\r\n\r\n \/* \u2500\u2500 SEARCH SCENARIOS \u2500\u2500 *\/\r\n .scenarios-section {\r\n background: var(--black);\r\n padding: var(--section-y) 0;\r\n }\r\n .scenarios-intro {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.46);\r\n max-width: 42rem;\r\n line-height: 1.72;\r\n margin-top: 14px;\r\n margin-bottom: 44px;\r\n }\r\n .scenarios-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px;\r\n }\r\n .scenario-card {\r\n background: var(--charcoal);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n transition: border-color 0.22s, transform 0.22s;\r\n }\r\n .scenario-card:hover {\r\n border-color: rgba(181,120,138,0.28);\r\n transform: translateY(-3px);\r\n }\r\n .scenario-img-placeholder {\r\n width: 100%;\r\n aspect-ratio: 4 \/ 3;\r\n background: linear-gradient(145deg, #1e1417 0%, #251820 100%);\r\n display: flex;\r\n flex-direction: column;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 10px;\r\n border-bottom: 1px solid var(--border);\r\n overflow: hidden;\r\n position: relative;\r\n }\r\n .scenario-img-placeholder-icon {\r\n font-size: 28px;\r\n opacity: 0.35;\r\n }\r\n .scenario-img-placeholder-label {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 10px;\r\n font-weight: 600;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.18);\r\n }\r\n .scenario-body {\r\n padding: 22px 22px 26px;\r\n }\r\n .scenario-tag {\r\n display: inline-block;\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n background: rgba(181,120,138,0.12);\r\n border: 1px solid rgba(181,120,138,0.18);\r\n padding: 3px 10px;\r\n border-radius: 100px;\r\n margin-bottom: 10px;\r\n }\r\n .scenario-body h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 14px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 7px;\r\n line-height: 1.4;\r\n }\r\n .scenario-body p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.65;\r\n }\r\n\r\n \/* \u2500\u2500 URGENCY BLOCK \u2500\u2500 *\/\r\n .urgency-block {\r\n background: var(--rose);\r\n padding: 52px 0;\r\n }\r\n .urgency-inner {\r\n display: grid;\r\n grid-template-columns: 1fr auto;\r\n gap: 40px;\r\n align-items: center;\r\n }\r\n .urgency-heading {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(26px, 3.2vw, 40px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.15;\r\n margin-bottom: 10px;\r\n }\r\n .urgency-body {\r\n font-size: 15px;\r\n color: rgba(255,255,255,0.75);\r\n line-height: 1.68;\r\n max-width: 38rem;\r\n }\r\n .btn-urgency {\r\n background: var(--white);\r\n color: var(--rose);\r\n white-space: nowrap;\r\n padding: 16px 32px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n text-decoration: none;\r\n border-radius: 100px;\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n transition: background 0.2s, color 0.2s, transform 0.2s, box-shadow 0.2s;\r\n box-shadow: 0 4px 20px rgba(0,0,0,0.15);\r\n flex-shrink: 0;\r\n }\r\n .btn-urgency:hover {\r\n background: var(--black);\r\n color: var(--white);\r\n transform: translateY(-2px);\r\n box-shadow: 0 8px 28px rgba(0,0,0,0.25);\r\n }\r\n\r\n \/* \u2500\u2500 OUTCOME STRIP (in build section) \u2500\u2500 *\/\r\n .outcome-strip {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 0;\r\n margin-top: 52px;\r\n border: 1px solid rgba(181,120,138,0.20);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n background: rgba(181,120,138,0.05);\r\n }\r\n .outcome-item {\r\n padding: 26px 28px;\r\n border-right: 1px solid rgba(181,120,138,0.15);\r\n transition: background 0.2s;\r\n }\r\n .outcome-item:last-child { border-right: none; }\r\n .outcome-item:hover { background: rgba(181,120,138,0.08); }\r\n .outcome-item-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 40px;\r\n font-weight: 300;\r\n color: var(--rose);\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n }\r\n .outcome-item h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 5px;\r\n line-height: 1.4;\r\n }\r\n .outcome-item p {\r\n font-size: 12px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.6;\r\n }\r\n\r\n \/* \u2500\u2500 PROBLEMS INLINE CTA \u2500\u2500 *\/\r\n .problems-cta-row {\r\n margin-top: 36px;\r\n display: flex;\r\n align-items: center;\r\n gap: 20px;\r\n flex-wrap: wrap;\r\n }\r\n .problems-cta-note {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.35);\r\n line-height: 1.5;\r\n }\r\n\r\n \/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\r\n @media (max-width: 900px) {\r\n .proof-bar-inner { grid-template-columns: repeat(2, 1fr); }\r\n .proof-stat { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.12); }\r\n .proof-stat:nth-child(2n) { border-right: none; }\r\n .case-featured-split { grid-template-columns: 1fr; }\r\n .case-featured-right { border-left: none; border-top: 1px solid rgba(255,255,255,0.06); }\r\n .handled-list { grid-template-columns: 1fr; }\r\n .problems-grid { grid-template-columns: 1fr 1fr; }\r\n .why-grid { grid-template-columns: 1fr; gap: 48px; }\r\n .build-grid { grid-template-columns: 1fr 1fr; }\r\n .scenarios-grid { grid-template-columns: 1fr 1fr; }\r\n .outcome-strip { grid-template-columns: 1fr; }\r\n .outcome-item { border-right: none; border-bottom: 1px solid rgba(181,120,138,0.15); }\r\n .outcome-item:last-child { border-bottom: none; }\r\n .urgency-inner { grid-template-columns: 1fr; }\r\n .mid-cta-inner { flex-direction: column; align-items: flex-start; }\r\n .pull-quote-inner { flex-direction: column; gap: 12px; }\r\n .faq-grid { grid-template-columns: 1fr; }\r\n .faq-item { border-right: none; }\r\n .final-cta-inner { grid-template-columns: 1fr; gap: 48px; }\r\n .form-row { grid-template-columns: 1fr; }\r\n .sticky-mobile-cta { display: flex; }\r\n body { padding-bottom: 80px; }\r\n .container { padding: 0 20px; }\r\n .section { padding: 72px 0; }\r\n .hero-deco { display: none; }\r\n }\r\n @media (max-width: 600px) {\r\n .build-grid { grid-template-columns: 1fr; }\r\n .problems-grid { grid-template-columns: 1fr; }\r\n .scenarios-grid { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 44px; }\r\n .proof-bar-inner { grid-template-columns: 1fr 1fr; }\r\n .case-card--featured .case-featured-left,\r\n .case-card--featured .case-featured-right { padding: 28px 24px; }\r\n .pull-quote-mark { font-size: 56px; }\r\n }\r\n<\/style>\r\n<script type=\"application\/ld+json\">\r\n{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [\r\n {\"@type\": \"Question\", \"name\": \"Can you build a service-page structure just for Nano Brow or brow tattoo services?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. A focused service page can be built around one key treatment so the message matches what the client is actually searching for.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Do you also help align Google Business Profile with the website?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The strongest local visibility usually comes when the website and Google Business Profile support the same service focus and location signals.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Can Google Ads and SEO use the same service-page strategy?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. A well-structured service page can support both organic visibility and better ad relevance.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Do I need a full new website to improve this?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Not always. In some cases, improving service structure and conversion flow is more important than rebuilding everything.\"}}\r\n ]\r\n}\r\n<\/script>\r\n<\/head>\r\n<body>\r\n\r\n\r\n<section class=\"hero\">\r\n <div class=\"hero-bg\"><\/div>\r\n <div class=\"hero-grid\"><\/div>\r\n <div class=\"hero-deco\"><\/div>\r\n <div class=\"container hero-content\">\r\n <div class=\"hero-tag\">Beauty Search Visibility Case Study<\/div>\r\n <h1>WEB DESIGN, SEO & GOOGLE BUSINESS<br><span class=\"line2\">FOR NANO BROW & EYELASH STUDIOS<\/span><\/h1>\r\n <p class=\"hero-sub\">Beauty service websites should do more than look polished. They need to support trust, service clarity and booking intent across Google Business Profile, organic search and paid search. This case shows how a Nano Brow and eyelash-focused structure can help one beauty brand appear more consistently when local clients are ready to book.<\/p>\r\n <div class=\"hero-ctas\">\r\n <a href=\"#case\" class=\"btn btn-primary\">View the case study<\/a>\r\n <a href=\"#contact\" class=\"btn btn-outline\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"proof-bar\">\r\n <div class=\"proof-bar-inner\">\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">668<\/div>\r\n <div class=\"proof-stat-label\">Reviews<br>Google Business Profile trust signal<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">13<\/div>\r\n <div class=\"proof-stat-label\">Years<br>Established beauty business presence<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(22px, 3vw, 30px); padding-top: 6px;\">Glen<br>Waverley<\/div>\r\n <div class=\"proof-stat-label\">Strong local search relevance<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(18px, 2.4vw, 24px); padding-top: 8px; letter-spacing: 0.02em;\">GBP \u00b7 SEO \u00b7 Ads<\/div>\r\n <div class=\"proof-stat-label\">Built to support<br>one search system<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"pull-quote-section\">\r\n <div class=\"pull-quote-inner\">\r\n <div class=\"pull-quote-mark\">\"<\/div>\r\n <div>\r\n <p class=\"pull-quote-text\">This case shows how a <em>Nano Brow-led service structure<\/em> can support stronger local visibility across Google Business Profile, organic search and booking intent.<\/p>\r\n <p class=\"pull-quote-attr\">\u2014 T2DESIGN \u00b7 Katie Lash & Brow Case Study<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<section class=\"section section--cream\" id=\"case\">\r\n <div class=\"container\">\r\n <div class=\"cases-header\">\r\n <span class=\"eyebrow eyebrow--dark\">Featured Case<\/span>\r\n <h2 class=\"cases-heading\">Katie Lash & Brow<\/h2>\r\n <p class=\"cases-intro\">A beauty service business with strong reviews, an established local presence and multiple high-value services \u2014 but the real opportunity was in making those strengths work together more clearly across search.<\/p>\r\n <\/div>\r\n\r\n \r\n <div class=\"case-card case-card--featured\">\r\n\r\n \r\n <div class=\"case-shot-placeholder\">\r\n\t\t\r\n\t\t <img decoding=\"async\" src=\"\/images\/cases\/Nano-Brow-Melbourne-Natural-Cosmetic-Eyebrow-Tattoo-Katie-Lash-Brow.jpg\" loading=\"lazy\" >\r\n\t\t\r\n\t\t<\/div>\r\n\r\n <div class=\"case-featured-split\">\r\n \r\n <div class=\"case-featured-left\">\r\n <div class=\"featured-badge\">Featured Beauty Case<\/div>\r\n <div class=\"case-card-region\">\r\n <span class=\"case-region-tag\">Glen Waverley, VIC<\/span>\r\n <div class=\"case-scope-tags\">\r\n <span class=\"scope-tag\">Web Design<\/span>\r\n <span class=\"scope-tag\">SEO<\/span>\r\n <span class=\"scope-tag\">Google Business<\/span>\r\n <span class=\"scope-tag\">Google Ads<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-client\">Katie Lash<br>& Brow<\/div>\r\n <div class=\"case-pww\">\r\n <div class=\"case-pww-row\">\r\n <strong>Problem<\/strong>\r\n Lash extensions, Nano Brow, cosmetic tattoo and other services were all valuable, but without a clear service-page focus, local search intent and booking intent can become diluted.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Work<\/strong>\r\n Structured the site so key beauty services could stand on their own, with stronger service intent, clearer trust signals, and better alignment between the website, Google Business Profile, organic search and paid search.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Why it mattered<\/strong>\r\n For high-intent local searches, visibility is stronger when one beauty brand appears across more than one Google touchpoint. It is not just about having a website. It is about creating a system where searchers repeatedly see the same business and feel ready to book.\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-structure\">\r\n <span class=\"struct-item\">Nano Brow<\/span>\r\n <span class=\"struct-item\">Eyelash Extensions<\/span>\r\n <span class=\"struct-item\">Cosmetic Tattoo<\/span>\r\n <span class=\"struct-item\">Glen Waverley<\/span>\r\n <span class=\"struct-item\">Google Reviews<\/span>\r\n <span class=\"struct-item\">Booking-Focused Structure<\/span>\r\n <\/div>\r\n\r\n \r\n <div style=\"display: flex; gap: 0; border: 1px solid rgba(255,255,255,0.07); border-radius: var(--radius); overflow: hidden; margin-bottom: 4px;\">\r\n <div style=\"flex: 1; padding: 14px 16px; border-right: 1px solid rgba(255,255,255,0.06); text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">668<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Google Reviews<\/div>\r\n <\/div>\r\n <div style=\"flex: 1; padding: 14px 16px; border-right: 1px solid rgba(255,255,255,0.06); text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">13<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Years established<\/div>\r\n <\/div>\r\n <div style=\"flex: 1; padding: 14px 16px; text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">3<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Key services structured<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"case-featured-right\">\r\n <div class=\"featured-highlights\">\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\u2b50<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>668 Google Reviews<\/h4>\r\n <p>Strong social proof surfaced early \u2014 positioned where it supports the booking decision, not buried at the bottom.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udccd<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Local visibility structure<\/h4>\r\n <p>Service-page intent aligned to Glen Waverley searches, supporting both organic results and the Google Maps local pack.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udcf8<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Before-and-after gallery placement<\/h4>\r\n <p>Visual proof placed where it matters \u2014 at the point of decision, not just to fill space.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udd17<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>GBP \u00b7 SEO \u00b7 Ads alignment<\/h4>\r\n <p>All three channels reinforcing the same service focus so the brand appears consistently when clients search locally.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"mid-cta-strip\">\r\n <div class=\"container mid-cta-inner\">\r\n <div class=\"mid-cta-text\">\r\n <h3>Want to see what this looks like for your studio?<\/h3>\r\n <p>A 20-minute strategy call is enough to map the gap between where your business appears now and where it could appear.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<section class=\"scenarios-section\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What this looks like in practice<\/span>\r\n <h2 class=\"section-heading\">Three moments where<br>structure changes visibility<\/h2>\r\n <p class=\"scenarios-intro\">When a local client searches for a Nano Brow artist or eyelash studio in Glen Waverley, there are three distinct places your business can appear \u2014 or not appear. The goal is to show up in more than one of them, with a consistent message.<\/p>\r\n\r\n <div class=\"scenarios-grid\">\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-search-example.jpg\"\r\n alt=\"Google Search result \u2014 organic visibility for Nano Brow and eyelash extensions\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; height:100%; background:linear-gradient(145deg,#1e1417 0%,#251820 100%); position:absolute; inset:0;\">\r\n\t\t\t\r\n\t\t\t <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\">\r\n \r\n\t\t\t<\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Organic Search<\/span>\r\n <h4>\"nano brow Glen Waverley\" \u2014 organic result<\/h4>\r\n <p>A focused service page built around this intent can appear when someone types the exact treatment they want, in the suburb they're in.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-gbp-example.jpg\"\r\n alt=\"Google Business Profile \u2014 local pack visibility for eyelash and brow studio\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; height:100%; background:linear-gradient(145deg,#1e1417 0%,#251820 100%); position:absolute; inset:0;\">\r\n\t\t\t\r\n\t\t\t<img decoding=\"async\" src=\"\/images\/cases\/Melbourne-Natural-Cosmetic-Eyebrow-website.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\">\r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t<\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Maps \u00b7 GBP<\/span>\r\n <h4>Local pack \u2014 \"eyelash extensions near me\"<\/h4>\r\n <p>668 reviews and an aligned Google Business Profile means this business is already positioned to surface in the local pack for high-intent searches.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-ads-example.jpg\"\r\n alt=\"Google Ads search result \u2014 paid search visibility for Nano Brow and eyelash extensions\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='flex';\"\r\n >\r\n <div style=\"display:none; flex-direction:column; align-items:center; justify-content:center; gap:10px; width:100%; height:100%; position:absolute; inset:0;\">\r\n <span style=\"font-size:28px; opacity:0.35;\">\ud83d\udce3\r\n\t\t\t \r\n\t\t\t <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design-seo-google-ad-seo.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\"><\/span>\r\n <span style=\"font-family:'DM Sans',sans-serif; font-size:10px; font-weight:600; letter-spacing:0.16em; text-transform:uppercase; color:rgba(255,255,255,0.18);\">Google Ads Search Example<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Ads \u00b7 Paid Search<\/span>\r\n <h4>Google Ads Search Example \u2014 paid visibility above organic<\/h4>\r\n <p>Ad relevance improves when the landing page matches the search term exactly. A Nano Brow ad pointing to a Nano Brow page supports both booking intent and a lower cost-per-click than a generic homepage.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section\" id=\"handled\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I handled<\/span>\r\n <h2 class=\"section-heading\">What was built into<br>this search visibility structure<\/h2>\r\n <p class=\"handled-intro\">Website structure for beauty-service intent, service-page hierarchy, trust-focused copy flow, Google Business alignment, local SEO structure, Google Ads relevance support, review placement, gallery positioning, and booking-path clarity.<\/p>\r\n <ul class=\"handled-list\">\r\n <li>Website structure for beauty-service intent<\/li>\r\n <li>Service-page hierarchy and dedicated pages<\/li>\r\n <li>Trust-focused copy flow for high-emotion decisions<\/li>\r\n <li>Google Business Profile alignment<\/li>\r\n <li>Local SEO structure for suburb and service intent<\/li>\r\n <li>Google Ads relevance support and landing pages<\/li>\r\n <li>Review placement at key decision points<\/li>\r\n <li>Gallery and before-and-after positioning<\/li>\r\n <li>Booking-path clarity across desktop and mobile<\/li>\r\n <li>Conversion-focused FAQ and trust blocks<\/li>\r\n <\/ul>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n\r\n<section class=\"section section--dark\" id=\"problems\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Common Problems<\/span>\r\n <h2 class=\"section-heading\">Common problems on eyelash<br>and brow studio websites<\/h2>\r\n <div class=\"problems-grid\">\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">01<\/div>\r\n <h4>Too many services competing on one page<\/h4>\r\n <p>When lash, brow tattoo, lifts and cosmetic tattoo are bundled without clear separation, search intent becomes weaker.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">02<\/div>\r\n <h4>Booking path is not obvious enough<\/h4>\r\n <p>If the booking action is buried, users hesitate and drop off.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">03<\/div>\r\n <h4>Trust signals appear too late<\/h4>\r\n <p>Reviews, safety, hygiene and natural-result messaging should appear early, not after long scrolling.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">04<\/div>\r\n <h4>Before-and-after proof is underused<\/h4>\r\n <p>In beauty, visual proof is central to decision-making. Gallery placement matters as much as the images themselves.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">05<\/div>\r\n <h4>Google Business and website messaging do not align<\/h4>\r\n <p>When service focus differs across channels, local trust and clarity weaken.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">06<\/div>\r\n <h4>Service pages are not built for local search intent<\/h4>\r\n <p>A strong beauty business still loses visibility if its service pages are too broad or too generic.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <div class=\"problems-cta-row\">\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Free Strategy Call \u2192<\/a>\r\n <p class=\"problems-cta-note\">Most of these issues can be diagnosed in a single 20-minute call \u2014 no audit fee, no commitment.<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section section--cream\" id=\"why\">\r\n <div class=\"container\">\r\n <div class=\"why-grid\">\r\n\r\n <div>\r\n <span class=\"eyebrow eyebrow--dark\">Why it matters<\/span>\r\n <h2 class=\"why-heading\">Beauty service websites need a <em>different<\/em> structure<\/h2>\r\n <p class=\"why-intro\">Clients booking Nano Brows, eyebrow tattooing or eyelash extensions are not choosing like tradie customers. They care about natural-looking results, artist credibility, hygiene, reviews and emotional reassurance. That means the page structure needs to reduce doubt quickly and make trust visible before the booking moment passes.<\/p>\r\n <div class=\"why-points\">\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">1<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Natural-looking results matter more than generic sales copy<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">2<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Reviews are not decoration \u2014 they are a decision trigger<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">3<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>A beauty client often decides emotionally, then justifies logically<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">4<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Service clarity supports both SEO and booking confidence<\/h4>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div>\r\n \r\n <div class=\"insight-card\" style=\"margin-bottom: 14px;\">\r\n <div class=\"insight-card-label\">Google Search example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-search-example.jpg\"\r\n alt=\"Google Search result example \u2014 organic visibility for Nano Brow and eyelash extensions in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"insight-card\" style=\"margin-bottom: 14px;\">\r\n <div class=\"insight-card-label\">Google Business Profile example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-gbp-example.jpg\"\r\n alt=\"Google Business Profile example \u2014 local pack visibility for eyelash and brow studio in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/Melbourne-Natural-Cosmetic-Eyebrow-website.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"insight-card\">\r\n <div class=\"insight-card-label\">Google Ads Search Example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-ads-example.jpg\"\r\n alt=\"Google Ads search result example \u2014 paid search visibility for Nano Brow and eyelash extensions in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design-seo-google-ad-seo.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <p style=\"margin-top: 10px; font-size: 11px; color: rgba(0,0,0,0.42); line-height: 1.55; font-family: 'DM Sans', sans-serif;\">\r\n A service-specific landing page improves ad relevance score and directs paid search traffic straight to the matching booking intent \u2014 not a generic homepage.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section\" id=\"build\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I build<\/span>\r\n <h2 class=\"build-heading\">What I build for <em>beauty studios<\/em><\/h2>\r\n <p class=\"build-subhead\">Each element below is built to reduce friction, build trust and support the booking moment \u2014 across every touchpoint a local client might encounter.<\/p>\r\n\r\n <div class=\"build-grid\">\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">01<\/div>\r\n <h3>Quote- and booking-focused homepage structure<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">02<\/div>\r\n <h3>Dedicated service pages for Nano Brow, Eyelash Extensions and Cosmetic Tattoo<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">03<\/div>\r\n <h3>Review and gallery sections placed where trust matters most<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">04<\/div>\r\n <h3>Google Business Profile alignment with the site's service structure<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">05<\/div>\r\n <h3>Local SEO structure for suburb and service intent<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">06<\/div>\r\n <h3>Landing-page support for Google Ads campaigns<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">07<\/div>\r\n <h3>Clear booking CTA flow on mobile<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">08<\/div>\r\n <h3>Conversion-focused FAQ blocks<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">09<\/div>\r\n <h3>Tracking setup for calls, forms and booking actions<\/h3>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n \r\n <div class=\"outcome-strip\">\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">668<\/div>\r\n <h4>Reviews already working for you<\/h4>\r\n <p>Strong GBP trust signal \u2014 the structure makes sure searchers actually see it before they decide.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">3\u00d7<\/div>\r\n <h4>More touchpoints, same search<\/h4>\r\n <p>When GBP, organic and ads align, a single client search can surface your business in multiple positions.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">1<\/div>\r\n <h4>System, not a website<\/h4>\r\n <p>Each element \u2014 page, profile, ad \u2014 is built to reinforce the others. Not treated as separate channels.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"urgency-block\">\r\n <div class=\"container\">\r\n <div class=\"urgency-inner\">\r\n <div>\r\n <h2 class=\"urgency-heading\">A clearer service structure helps your studio appear more consistently \u2014 across organic search, Google Maps and paid ads.<\/h2>\r\n <p class=\"urgency-body\">668 reviews is a genuine advantage. But local search visibility is shaped by more than review count alone. Page structure, service intent, GBP alignment and ad relevance all contribute. Getting those working together is what this structure work is about.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn-urgency\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n\r\n<section class=\"section section--dark\" id=\"faq\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">FAQ<\/span>\r\n <h2 class=\"section-heading\">Questions beauty studio<br>owners ask<\/h2>\r\n <div class=\"faq-grid\">\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can you build a service-page structure just for Nano Brow or brow tattoo services?<\/div>\r\n <p class=\"faq-a\">Yes. A focused service page can be built around one key treatment so the message matches what the client is actually searching for.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do you also help align Google Business Profile with the website?<\/div>\r\n <p class=\"faq-a\">Yes. The strongest local visibility usually comes when the website and Google Business Profile support the same service focus and location signals.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can Google Ads and SEO use the same service-page strategy?<\/div>\r\n <p class=\"faq-a\">Yes. A well-structured service page can support both organic visibility and better ad relevance.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do I need a full new website to improve this?<\/div>\r\n <p class=\"faq-a\">Not always. In some cases, improving service structure and conversion flow is more important than rebuilding everything.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"final-cta\" id=\"contact\">\r\n <div class=\"container\">\r\n <div class=\"final-cta-inner\">\r\n\r\n <div class=\"final-cta-left\">\r\n <h2>Let's build a beauty website<br>that works as a <em>search system<\/em><\/h2>\r\n <p>If you want your beauty business to look stronger across Google Business Profile, SEO and Google Ads \u2014 and not just sit online as a brochure \u2014 let's map out the right structure.<\/p>\r\n\r\n \r\n <div style=\"margin-bottom: 28px; padding: 18px 20px; background: rgba(181,120,138,0.08); border: 1px solid rgba(181,120,138,0.18); border-radius: var(--radius-lg);\">\r\n <p style=\"font-size: 13px; color: rgba(0,0,0,0.55); line-height: 1.65; margin: 0;\">\r\n <strong style=\"color: var(--black); font-weight: 600;\">No audit fee. No agency retainer pitch.<\/strong><br>\r\n A focused 20-minute call to look at your current search presence and identify where the structure can be strengthened. You leave with a clear picture of what to do next \u2014 whether you work with me or not.\r\n <\/p>\r\n <\/div>\r\n <div class=\"contact-details\">\r\n <a href=\"mailto:admin@t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\u2709\ufe0f<\/span>\r\n admin@t2design.com.au\r\n <\/a>\r\n <a href=\"https:\/\/t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\ud83c\udf10<\/span>\r\n t2design.com.au\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"contact-form-wrap\">\r\n <div class=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-3493\" data-uid=\"6ab5b7e31c482\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-3493\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"3493\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6ab5b7e31c482\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-12\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_6ab5b7e31c482\" id=\"forminator-field-first-name-1_6ab5b7e31c482-label\" class=\"forminator-label\">Full Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"\" id=\"forminator-field-first-name-1_6ab5b7e31c482\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"given-name\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6ab5b7e31c482\" id=\"forminator-field-text-1_6ab5b7e31c482-label\" class=\"forminator-label\">Business Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6ab5b7e31c482\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6ab5b7e31c482\" id=\"forminator-field-email-1_6ab5b7e31c482-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_6ab5b7e31c482\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6ab5b7e31c482\" id=\"forminator-field-phone-1_6ab5b7e31c482-label\" class=\"forminator-label\">Phone Number<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"\" id=\"forminator-field-phone-1_6ab5b7e31c482\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" data-validation=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"url-1\" class=\"forminator-field-url forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-url-1_6ab5b7e31c482\" id=\"forminator-field-url-1_6ab5b7e31c482-label\" class=\"forminator-label\">Current Website URL<\/label><input type=\"url\" name=\"url-1\" value=\"\" placeholder=\"\" id=\"forminator-field-url-1_6ab5b7e31c482\" class=\"forminator-input forminator-website--field\" data-required=\"\" aria-required=\"false\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-1\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-1-6ab5b7e31c482-label\" aria-describedby=\"forminator-radiogroup-radio-1-6ab5b7e31c482-description\"><span id=\"forminator-radiogroup-radio-1-6ab5b7e31c482-label\" class=\"forminator-label\">Service Required <span class=\"forminator-required\">*<\/span><\/span><span id=\"forminator-radiogroup-radio-1-6ab5b7e31c482-description\" class=\"forminator-description\">We currently prioritise WordPress + Elementor or Static HTML-based projects. Other platforms are available upon confirmation \u2014 if you're unsure, just select the closest option.<\/span><label id=\"forminator-field-radio-1-label-1\" for=\"forminator-field-radio-1-1-6ab5b7e31c482\" class=\"forminator-radio\" title=\"New Website Development\"><input type=\"radio\" name=\"radio-1\" value=\"one\" id=\"forminator-field-radio-1-1-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">New Website Development<\/span><\/label><label id=\"forminator-field-radio-1-label-2\" for=\"forminator-field-radio-1-2-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Google Ads\"><input type=\"radio\" name=\"radio-1\" value=\"two\" id=\"forminator-field-radio-1-2-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Google Ads<\/span><\/label><label id=\"forminator-field-radio-1-label-3\" for=\"forminator-field-radio-1-3-6ab5b7e31c482\" class=\"forminator-radio\" title=\"SEO\"><input type=\"radio\" name=\"radio-1\" value=\"Google-Ads\" id=\"forminator-field-radio-1-3-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">SEO<\/span><\/label><label id=\"forminator-field-radio-1-label-4\" for=\"forminator-field-radio-1-4-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Full Structure Review\"><input type=\"radio\" name=\"radio-1\" value=\"\uc804\uccb4-\uad6c\uc870-\uc810\uac80\" id=\"forminator-field-radio-1-4-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Full Structure Review<\/span><\/label><label id=\"forminator-field-radio-1-label-5\" for=\"forminator-field-radio-1-5-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Not Sure Yet\"><input type=\"radio\" name=\"radio-1\" value=\"\uc544\uc9c1-\uc798-\ubaa8\ub974\uaca0\uc74c\" id=\"forminator-field-radio-1-5-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Not Sure Yet<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-2\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-2-6ab5b7e31c482-label\"><span id=\"forminator-radiogroup-radio-2-6ab5b7e31c482-label\" class=\"forminator-label\">Current Situation <span class=\"forminator-required\">*<\/span><\/span><label id=\"forminator-field-radio-2-label-1\" for=\"forminator-field-radio-2-1-6ab5b7e31c482\" class=\"forminator-radio\" title=\"No website yet\"><input type=\"radio\" name=\"radio-2\" value=\"one\" id=\"forminator-field-radio-2-1-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">No website yet<\/span><\/label><label id=\"forminator-field-radio-2-label-2\" for=\"forminator-field-radio-2-2-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Running ads but weak results\"><input type=\"radio\" name=\"radio-2\" value=\"two\" id=\"forminator-field-radio-2-2-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Running ads but weak results<\/span><\/label><label id=\"forminator-field-radio-2-label-3\" for=\"forminator-field-radio-2-3-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Have a site but low enquiries\"><input type=\"radio\" name=\"radio-2\" value=\"\uce98\ub9b0\ub354-\uc608\uc57d\" id=\"forminator-field-radio-2-3-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Have a site but low enquiries<\/span><\/label><label id=\"forminator-field-radio-2-label-4\" for=\"forminator-field-radio-2-4-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Weak SEO \/ search visibility\"><input type=\"radio\" name=\"radio-2\" value=\"\uae30\ud0c0-(\ucc44\ud305-\ub4f1)\" id=\"forminator-field-radio-2-4-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Weak SEO \/ search visibility<\/span><\/label><label id=\"forminator-field-radio-2-label-5\" for=\"forminator-field-radio-2-5-6ab5b7e31c482\" class=\"forminator-radio\" title=\"AdSense\"><input type=\"radio\" name=\"radio-2\" value=\"\uc560\ub4dc\uc13c\uc2a4\" id=\"forminator-field-radio-2-5-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">AdSense<\/span><\/label><label id=\"forminator-field-radio-2-label-6\" for=\"forminator-field-radio-2-6-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Other\"><input type=\"radio\" name=\"radio-2\" value=\"SEO-\uac80\uc0c9-\ub178\ucd9c\uc774-\uc57d\ud568\" id=\"forminator-field-radio-2-6-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-6\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Other<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-2\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-2_6ab5b7e31c482\" id=\"forminator-field-textarea-2_6ab5b7e31c482-label\" class=\"forminator-label\">Brief Description<\/label><textarea name=\"textarea-2\" placeholder=\"Briefly describe your biggest challenge or what you'd like to achieve.\" id=\"forminator-field-textarea-2_6ab5b7e31c482\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Get In Touch<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"9e19aad4be\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/3803\" \/><input type=\"hidden\" name=\"form_id\" value=\"3493\"><input type=\"hidden\" name=\"page_id\" value=\"3803\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/t2design.com.au\/en\/beauty-salon-website-design\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><label for=\"input_9\" class=\"forminator-hidden\" aria-hidden=\"true\">Please do not fill in this field. <input id=\"input_9\" type=\"text\" name=\"input_9\" value=\"\" autocomplete=\"off\"><\/label><\/form>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"sticky-mobile-cta\">\r\n <div class=\"sticky-mobile-inner\">\r\n <a href=\"#contact\" class=\"sticky-btn sticky-btn--dark\">Book Call<\/a>\r\n <a href=\"#case\" class=\"sticky-btn sticky-btn--outline\">View Case<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne Beauty Search Visibility Case Study WEB DESIGN, SEO & GOOGLE BUSINESSFOR NANO BROW & EYELASH STUDIOS Beauty service websites should do more than look polished. They need to support trust, service clarity and booking intent across Google Business Profile, organic search and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3803","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/comments?post=3803"}],"version-history":[{"count":0,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3803\/revisions"}],"wp:attachment":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/media?parent=3803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nNano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne<\/title>\r\n<meta name=\"description\" content=\"A beauty website case study showing how service-page structure, Google Business Profile, SEO and Google Ads can work together for high-intent local searches in Glen Waverley.\">\r\n<meta name=\"robots\" content=\"index, follow\">\r\n<link rel=\"canonical\" href=\"https:\/\/t2design.com.au\/nano-brow-eyelash-extensions-case-study\/\">\r\n<meta property=\"og:type\" content=\"website\">\r\n<meta property=\"og:site_name\" content=\"T2DESIGN\">\r\n<meta property=\"og:locale\" content=\"en_AU\">\r\n<meta property=\"og:title\" content=\"Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne\">\r\n<meta property=\"og:description\" content=\"A beauty website case study showing how service-page structure, Google Business Profile, SEO and Google Ads can work together for high-intent local searches in Glen Waverley.\">\r\n<meta property=\"og:url\" content=\"https:\/\/t2design.com.au\/nano-brow-eyelash-extensions-case-study\/\">\r\n<meta property=\"og:image\" content=\"https:\/\/t2design.com.au\/assets\/og-beauty-case-study.jpg\">\r\n<meta property=\"og:image:width\" content=\"1200\">\r\n<meta property=\"og:image:height\" content=\"630\">\r\n<meta property=\"og:image:alt\" content=\"T2DESIGN \u2014 beauty web design and local search visibility\">\r\n<meta name=\"twitter:card\" content=\"summary_large_image\">\r\n<meta name=\"twitter:title\" content=\"Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN\">\r\n<meta name=\"twitter:description\" content=\"A beauty website case study showing how service-page structure, Google Business Profile, SEO and Google Ads can work together for high-intent local searches in Glen Waverley.\">\r\n<meta name=\"twitter:image\" content=\"https:\/\/t2design.com.au\/assets\/og-beauty-case-study.jpg\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;0,500;0,600;1,300;1,400&family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600;9..40,700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --black: #0d0a0b;\r\n --charcoal: #1a1315;\r\n --dark: #140f11;\r\n --rose: #b5788a;\r\n --rose-light: #ca93a5;\r\n --rose-pale: #f2eaec;\r\n --mauve: #8a5d6d;\r\n --cream: #f7f1ee;\r\n --white: #ffffff;\r\n --grey: #9a8d91;\r\n --grey-light: #c8bfc3;\r\n --border: rgba(255,255,255,0.07);\r\n --border-rose: rgba(181,120,138,0.28);\r\n --rose-glow: rgba(181,120,138,0.10);\r\n --radius: 6px;\r\n --radius-lg: 12px;\r\n --shadow-sm: 0 2px 10px rgba(0,0,0,0.06);\r\n --shadow-card: 0 6px 28px rgba(0,0,0,0.08);\r\n --section-y: 88px;\r\n --section-y-sm: 64px;\r\n }\r\n\r\n * { margin: 0; padding: 0; box-sizing: border-box; }\r\n html { scroll-behavior: smooth; }\r\n img { max-width: 100%; height: auto; display: block; }\r\n\r\n a:focus-visible,\r\n button:focus-visible,\r\n input:focus-visible,\r\n select:focus-visible,\r\n textarea:focus-visible {\r\n outline: 2px solid var(--rose-light);\r\n outline-offset: 2px;\r\n }\r\n .form-input:focus-visible,\r\n .form-select:focus-visible,\r\n .form-textarea:focus-visible {\r\n outline: none;\r\n }\r\n\r\n #case, #handled, #problems, #why, #build, #faq, #contact {\r\n scroll-margin-top: 24px;\r\n }\r\n\r\n body {\r\n font-family: 'DM Sans', system-ui, sans-serif;\r\n background: var(--black);\r\n color: var(--white);\r\n font-size: 16px;\r\n line-height: 1.65;\r\n overflow-x: hidden;\r\n }\r\n\r\n \/* \u2500\u2500 UTILITY \u2500\u2500 *\/\r\n .container { max-width: 1200px; margin: 0 auto; padding: 0 28px; }\r\n .container--narrow { max-width: 860px; margin: 0 auto; padding: 0 28px; }\r\n .section { padding: var(--section-y) 0; }\r\n .section--dark { background: var(--charcoal); }\r\n .section--cream { background: var(--cream); color: var(--black); }\r\n .section--rose { background: var(--rose); color: var(--black); }\r\n\r\n .eyebrow {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.20em;\r\n text-transform: uppercase;\r\n color: var(--rose);\r\n margin-bottom: 14px;\r\n display: block;\r\n }\r\n .eyebrow--dark { color: var(--mauve); }\r\n .eyebrow--light { color: rgba(255,255,255,0.42); }\r\n\r\n h1, h2, h3, h4 {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n line-height: 1.06;\r\n font-weight: 400;\r\n letter-spacing: -0.01em;\r\n }\r\n\r\n \/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n .hero {\r\n min-height: min(76vh, 660px);\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: flex-end;\r\n padding: 72px 0 52px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .hero-bg {\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 70% 55% at 72% 38%, rgba(181,120,138,0.13) 0%, transparent 62%),\r\n radial-gradient(ellipse 40% 40% at 20% 70%, rgba(181,120,138,0.06) 0%, transparent 60%),\r\n linear-gradient(155deg, #0d0a0b 0%, #1a1215 50%, #0d0a0b 100%);\r\n z-index: 0;\r\n }\r\n\r\n .hero-grid {\r\n position: absolute;\r\n inset: 0;\r\n background-image:\r\n linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),\r\n linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);\r\n background-size: 64px 64px;\r\n z-index: 0;\r\n }\r\n\r\n \/* Decorative petal element *\/\r\n .hero-deco {\r\n position: absolute;\r\n top: 60px;\r\n right: 8%;\r\n width: 320px;\r\n height: 320px;\r\n border-radius: 60% 40% 70% 30% \/ 50% 60% 40% 50%;\r\n background: radial-gradient(ellipse at 40% 40%, rgba(181,120,138,0.12) 0%, transparent 70%);\r\n border: 1px solid rgba(181,120,138,0.10);\r\n z-index: 0;\r\n animation: floatDeco 8s ease-in-out infinite;\r\n }\r\n .hero-deco::after {\r\n content: '';\r\n position: absolute;\r\n inset: 20px;\r\n border-radius: 40% 60% 50% 50% \/ 60% 40% 60% 40%;\r\n border: 1px solid rgba(181,120,138,0.08);\r\n }\r\n @keyframes floatDeco {\r\n 0%, 100% { transform: translateY(0px) rotate(0deg); }\r\n 50% { transform: translateY(-14px) rotate(3deg); }\r\n }\r\n\r\n .hero-content { position: relative; z-index: 2; }\r\n\r\n .hero-tag {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n background: rgba(181,120,138,0.10);\r\n border: 1px solid var(--border-rose);\r\n padding: 9px 18px;\r\n border-radius: 100px;\r\n margin-bottom: 24px;\r\n font-size: 11px;\r\n font-weight: 500;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n animation: fadeInUp 0.6s ease both;\r\n }\r\n .hero-tag::before {\r\n content: '';\r\n width: 5px; height: 5px;\r\n border-radius: 50%;\r\n background: var(--rose-light);\r\n animation: pulse 2.5s infinite;\r\n flex-shrink: 0;\r\n }\r\n @keyframes pulse {\r\n 0%, 100% { opacity: 1; transform: scale(1); }\r\n 50% { opacity: 0.4; transform: scale(0.7); }\r\n }\r\n\r\n .hero h1 {\r\n font-size: clamp(34px, 5.8vw, 72px);\r\n font-weight: 300;\r\n letter-spacing: -0.01em;\r\n line-height: 1.04;\r\n margin-bottom: 6px;\r\n animation: fadeInUp 0.6s ease 0.1s both;\r\n }\r\n .hero h1 .line2 {\r\n color: var(--rose-light);\r\n display: block;\r\n font-style: italic;\r\n }\r\n\r\n .hero-sub {\r\n font-size: clamp(15px, 1.75vw, 18px);\r\n font-weight: 300;\r\n color: rgba(255,255,255,0.60);\r\n max-width: 40rem;\r\n margin: 22px 0 36px;\r\n line-height: 1.75;\r\n animation: fadeInUp 0.6s ease 0.2s both;\r\n }\r\n\r\n .hero-ctas {\r\n display: flex;\r\n gap: 14px;\r\n flex-wrap: wrap;\r\n animation: fadeInUp 0.6s ease 0.3s both;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 15px 30px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 600;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n text-decoration: none;\r\n border-radius: 100px;\r\n transition: background 0.25s, border-color 0.25s, transform 0.2s, color 0.25s, box-shadow 0.25s;\r\n cursor: pointer;\r\n border: none;\r\n }\r\n .btn-primary {\r\n background: var(--rose);\r\n color: var(--white);\r\n box-shadow: 0 4px 20px rgba(181,120,138,0.35);\r\n }\r\n .btn-primary:hover {\r\n background: var(--rose-light);\r\n transform: translateY(-2px);\r\n box-shadow: 0 8px 28px rgba(181,120,138,0.45);\r\n }\r\n .btn-outline {\r\n background: transparent;\r\n color: var(--white);\r\n border: 1px solid rgba(255,255,255,0.22);\r\n }\r\n .btn-outline:hover {\r\n border-color: var(--rose-light);\r\n color: var(--rose-light);\r\n background: rgba(181,120,138,0.06);\r\n }\r\n\r\n @keyframes fadeInUp {\r\n from { opacity: 0; transform: translateY(22px); }\r\n to { opacity: 1; transform: translateY(0); }\r\n }\r\n\r\n \/* \u2500\u2500 PROOF BAR \u2500\u2500 *\/\r\n .proof-bar {\r\n background: linear-gradient(135deg, var(--rose) 0%, #a06478 100%);\r\n padding: 0;\r\n overflow: hidden;\r\n }\r\n .proof-bar-inner {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n max-width: 1200px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n }\r\n .proof-stat {\r\n padding: 30px 20px;\r\n min-height: 120px;\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: center;\r\n border-right: 1px solid rgba(255,255,255,0.15);\r\n }\r\n .proof-stat:last-child { border-right: none; }\r\n .proof-stat-num {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(38px, 5vw, 52px);\r\n font-weight: 300;\r\n line-height: 1;\r\n color: var(--white);\r\n margin-bottom: 6px;\r\n letter-spacing: -0.02em;\r\n }\r\n .proof-stat-label {\r\n font-size: 12px;\r\n font-weight: 500;\r\n color: rgba(255,255,255,0.72);\r\n line-height: 1.45;\r\n }\r\n\r\n \/* \u2500\u2500 CASE SECTION \u2500\u2500 *\/\r\n .cases-header {\r\n margin-bottom: 48px;\r\n }\r\n .cases-heading {\r\n font-size: clamp(38px, 4.8vw, 60px);\r\n color: var(--black);\r\n letter-spacing: -0.02em;\r\n font-weight: 400;\r\n }\r\n .cases-intro {\r\n font-size: 15px;\r\n color: rgba(0,0,0,0.50);\r\n max-width: 38rem;\r\n line-height: 1.7;\r\n margin-top: 12px;\r\n }\r\n\r\n \/* \u2500\u2500 CASE CARD \u2500\u2500 *\/\r\n .case-card {\r\n background: var(--white);\r\n position: relative;\r\n overflow: hidden;\r\n border-radius: var(--radius-lg);\r\n border: 1px solid rgba(0,0,0,0.07);\r\n box-shadow: var(--shadow-sm);\r\n }\r\n\r\n .case-card--featured {\r\n background: var(--black);\r\n color: var(--white);\r\n border-color: rgba(255,255,255,0.08);\r\n box-shadow: 0 10px 48px rgba(0,0,0,0.4);\r\n }\r\n\r\n \/* Image placeholder *\/\r\n .case-shot-placeholder {\r\n width: 100%;\r\n aspect-ratio: 16 \/ 9;\r\n background: linear-gradient(135deg, #1a1315 0%, #261820 50%, #1a1315 100%);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n border-bottom: 1px solid rgba(255,255,255,0.06);\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .case-shot-placeholder::before {\r\n content: '';\r\n position: absolute;\r\n inset: 0;\r\n background:\r\n radial-gradient(ellipse 50% 50% at 50% 50%, rgba(181,120,138,0.08) 0%, transparent 70%);\r\n }\r\n .case-shot-placeholder-label {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 500;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.20);\r\n position: relative;\r\n z-index: 1;\r\n }\r\n\r\n .case-featured-split {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n }\r\n .case-card--featured .case-featured-left,\r\n .case-card--featured .case-featured-right {\r\n padding: 42px 48px 50px;\r\n }\r\n .case-featured-right {\r\n border-left: 1px solid rgba(255,255,255,0.06);\r\n display: flex;\r\n flex-direction: column;\r\n justify-content: space-between;\r\n }\r\n\r\n .featured-badge {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 6px;\r\n background: var(--rose);\r\n color: var(--white);\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n padding: 5px 14px;\r\n border-radius: 100px;\r\n margin-bottom: 22px;\r\n }\r\n\r\n .case-card-region {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n margin-bottom: 20px;\r\n flex-wrap: wrap;\r\n gap: 8px;\r\n }\r\n .case-region-tag {\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.15em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.30);\r\n }\r\n .case-scope-tags {\r\n display: flex;\r\n gap: 6px;\r\n flex-wrap: wrap;\r\n }\r\n .scope-tag {\r\n font-size: 10px;\r\n font-weight: 600;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n padding: 4px 11px;\r\n border-radius: 100px;\r\n background: rgba(181,120,138,0.15);\r\n color: var(--rose-light);\r\n border: 1px solid rgba(181,120,138,0.20);\r\n }\r\n\r\n .case-client {\r\n font-family: 'Cormorant Garamond', Georgia, serif;\r\n font-size: clamp(30px, 3.5vw, 42px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.1;\r\n margin-bottom: 24px;\r\n }\r\n\r\n .case-pww {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 14px;\r\n margin-bottom: 24px;\r\n font-size: 13.5px;\r\n line-height: 1.62;\r\n color: rgba(255,255,255,0.52);\r\n }\r\n .case-pww-row strong {\r\n display: block;\r\n font-size: 10px;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n margin-bottom: 4px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n\r\n .case-structure {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 6px;\r\n margin-bottom: 22px;\r\n }\r\n .struct-item {\r\n font-size: 11px;\r\n color: rgba(255,255,255,0.40);\r\n background: rgba(255,255,255,0.05);\r\n border: 1px solid rgba(255,255,255,0.07);\r\n padding: 4px 11px;\r\n border-radius: 100px;\r\n letter-spacing: 0.03em;\r\n }\r\n\r\n .case-why {\r\n font-size: 13.5px;\r\n color: rgba(255,255,255,0.45);\r\n line-height: 1.68;\r\n padding-top: 18px;\r\n border-top: 1px solid rgba(255,255,255,0.06);\r\n margin-bottom: 26px;\r\n }\r\n .case-why strong { color: rgba(255,255,255,0.82); }\r\n\r\n .case-link {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 12px;\r\n font-weight: 700;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n text-decoration: none;\r\n transition: gap 0.2s, color 0.2s;\r\n }\r\n .case-link:hover { gap: 14px; color: var(--white); }\r\n .case-link-arrow { font-size: 15px; }\r\n\r\n \/* Featured highlights (right col) *\/\r\n .featured-highlights { display: flex; flex-direction: column; gap: 18px; }\r\n .featured-hl {\r\n display: flex;\r\n gap: 16px;\r\n align-items: flex-start;\r\n }\r\n .featured-hl-icon {\r\n width: 38px; height: 38px;\r\n background: rgba(181,120,138,0.10);\r\n border: 1px solid rgba(181,120,138,0.20);\r\n border-radius: var(--radius);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 17px;\r\n flex-shrink: 0;\r\n }\r\n .featured-hl-text h4 {\r\n font-size: 14px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n color: var(--white);\r\n margin-bottom: 3px;\r\n }\r\n .featured-hl-text p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.55;\r\n }\r\n\r\n \/* \u2500\u2500 WHAT I HANDLED \u2500\u2500 *\/\r\n .handled-intro {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.50);\r\n max-width: 44rem;\r\n line-height: 1.75;\r\n margin-top: 20px;\r\n }\r\n\r\n .handled-list {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 10px 52px;\r\n margin-top: 42px;\r\n list-style: none;\r\n }\r\n .handled-list li {\r\n position: relative;\r\n padding-left: 22px;\r\n font-size: 15px;\r\n color: rgba(255,255,255,0.52);\r\n line-height: 1.6;\r\n }\r\n .handled-list li::before {\r\n content: '';\r\n position: absolute;\r\n left: 0;\r\n top: 0.60em;\r\n width: 5px;\r\n height: 5px;\r\n border-radius: 50%;\r\n background: var(--rose);\r\n opacity: 0.80;\r\n }\r\n\r\n \/* \u2500\u2500 COMMON PROBLEMS \u2500\u2500 *\/\r\n .problems-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 12px;\r\n margin-top: 42px;\r\n }\r\n .problem-card {\r\n background: var(--charcoal);\r\n padding: 28px 24px;\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n transition: border-color 0.22s, background 0.22s;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .problem-card::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; left: 0;\r\n width: 3px;\r\n height: 100%;\r\n background: var(--rose);\r\n opacity: 0;\r\n transition: opacity 0.22s;\r\n }\r\n .problem-card:hover {\r\n background: #201619;\r\n border-color: rgba(181,120,138,0.22);\r\n }\r\n .problem-card:hover::before { opacity: 1; }\r\n\r\n .problem-card-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 36px;\r\n font-weight: 300;\r\n color: rgba(181,120,138,0.20);\r\n line-height: 1;\r\n margin-bottom: 12px;\r\n }\r\n .problem-card h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 14px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 9px;\r\n line-height: 1.4;\r\n }\r\n .problem-card p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.40);\r\n line-height: 1.65;\r\n }\r\n\r\n \/* \u2500\u2500 WHY DIFFERENT \u2500\u2500 *\/\r\n .why-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .why-heading {\r\n font-size: clamp(40px, 4.8vw, 68px);\r\n color: var(--black);\r\n margin-bottom: 20px;\r\n font-weight: 400;\r\n line-height: 1.05;\r\n }\r\n .why-heading em {\r\n font-style: italic;\r\n color: var(--mauve);\r\n }\r\n .why-intro {\r\n font-size: 16px;\r\n color: rgba(0,0,0,0.50);\r\n line-height: 1.78;\r\n margin-bottom: 38px;\r\n font-weight: 400;\r\n }\r\n .why-points { display: flex; flex-direction: column; gap: 0; }\r\n .why-point {\r\n display: flex;\r\n gap: 20px;\r\n padding: 22px 0;\r\n border-bottom: 1px solid rgba(0,0,0,0.09);\r\n }\r\n .why-point:first-child { border-top: 1px solid rgba(0,0,0,0.09); }\r\n .why-point-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 22px;\r\n font-weight: 300;\r\n color: var(--rose);\r\n min-width: 32px;\r\n padding-top: 1px;\r\n }\r\n .why-point-text h4 {\r\n font-size: 15px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n margin-bottom: 4px;\r\n color: var(--black);\r\n line-height: 1.4;\r\n }\r\n .why-point-text p {\r\n display: none;\r\n }\r\n\r\n \/* Why - right side insight cards *\/\r\n .insight-card {\r\n background: var(--white);\r\n border: 1px solid rgba(0,0,0,0.08);\r\n border-top: 3px solid var(--rose);\r\n padding: 24px 26px;\r\n margin-bottom: 12px;\r\n border-radius: var(--radius-lg);\r\n box-shadow: var(--shadow-sm);\r\n }\r\n .insight-card-label {\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.18em;\r\n text-transform: uppercase;\r\n color: var(--rose);\r\n margin-bottom: 10px;\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n .insight-card-text {\r\n font-size: 15px;\r\n color: rgba(0,0,0,0.60);\r\n line-height: 1.65;\r\n }\r\n .insight-card-text strong { color: var(--black); }\r\n\r\n \/* \u2500\u2500 WHAT I BUILD \u2500\u2500 *\/\r\n .build-heading {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--white);\r\n margin-bottom: 14px;\r\n font-weight: 300;\r\n }\r\n .build-heading em {\r\n font-style: italic;\r\n color: var(--rose-light);\r\n }\r\n .build-subhead {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.45);\r\n max-width: 40rem;\r\n line-height: 1.7;\r\n margin-bottom: 52px;\r\n }\r\n\r\n .build-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 12px;\r\n }\r\n\r\n .build-item {\r\n background: var(--charcoal);\r\n padding: 30px 26px;\r\n border-radius: var(--radius-lg);\r\n border: 1px solid var(--border);\r\n transition: border-color 0.22s, background 0.22s, transform 0.22s;\r\n position: relative;\r\n }\r\n .build-item:hover {\r\n background: #201619;\r\n border-color: rgba(181,120,138,0.25);\r\n transform: translateY(-2px);\r\n }\r\n\r\n .build-item-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 40px;\r\n font-weight: 300;\r\n color: rgba(181,120,138,0.18);\r\n line-height: 1;\r\n margin-bottom: 14px;\r\n }\r\n .build-item h3 {\r\n font-size: 16px;\r\n font-weight: 600;\r\n font-family: 'DM Sans', sans-serif;\r\n color: var(--white);\r\n line-height: 1.4;\r\n }\r\n\r\n \/* \u2500\u2500 FAQ \u2500\u2500 *\/\r\n .faq-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 0;\r\n margin-top: 50px;\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n }\r\n\r\n .faq-item {\r\n padding: 30px 32px;\r\n border-bottom: 1px solid var(--border);\r\n border-right: 1px solid var(--border);\r\n transition: background 0.2s;\r\n }\r\n .faq-item:nth-child(even) { border-right: none; }\r\n .faq-item:last-child,\r\n .faq-item:nth-last-child(2):nth-child(odd) { border-bottom: none; }\r\n .faq-item:hover { background: rgba(255,255,255,0.025); }\r\n @media (max-width: 900px) {\r\n .faq-item:nth-last-child(2):nth-child(odd) {\r\n border-bottom: 1px solid var(--border);\r\n }\r\n }\r\n\r\n .faq-q {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 15px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 11px;\r\n line-height: 1.45;\r\n }\r\n .faq-a {\r\n font-size: 14px;\r\n color: rgba(255,255,255,0.40);\r\n line-height: 1.70;\r\n }\r\n\r\n \/* \u2500\u2500 FINAL CTA \u2500\u2500 *\/\r\n .final-cta {\r\n background: var(--cream);\r\n padding: var(--section-y) 0 calc(var(--section-y) + 16px);\r\n }\r\n .final-cta-inner {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 80px;\r\n align-items: start;\r\n }\r\n .final-cta-left h2 {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--black);\r\n margin-bottom: 20px;\r\n line-height: 1.04;\r\n font-weight: 400;\r\n }\r\n .final-cta-left h2 em { font-style: italic; color: var(--mauve); }\r\n .final-cta-left p {\r\n font-size: 16px;\r\n color: rgba(0,0,0,0.48);\r\n line-height: 1.78;\r\n margin-bottom: 34px;\r\n font-weight: 400;\r\n }\r\n .contact-details { display: flex; flex-direction: column; gap: 10px; }\r\n .contact-detail {\r\n display: flex;\r\n align-items: center;\r\n gap: 12px;\r\n font-size: 14px;\r\n color: rgba(0,0,0,0.58);\r\n text-decoration: none;\r\n transition: color 0.2s;\r\n }\r\n .contact-detail:hover { color: var(--rose); }\r\n .contact-detail-icon {\r\n width: 36px; height: 36px;\r\n background: rgba(0,0,0,0.06);\r\n border-radius: var(--radius);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 16px;\r\n flex-shrink: 0;\r\n }\r\n\r\n \/* Forminator form wrapper \u2014 inherits dark card look *\/\r\n .contact-form-wrap {\r\n background: var(--black);\r\n padding: 40px 38px;\r\n border-radius: var(--radius-lg);\r\n box-shadow: 0 16px 52px rgba(0,0,0,0.18);\r\n }\r\n \/* Forminator style overrides so it matches the page palette *\/\r\n .contact-form-wrap .forminator-ui,\r\n .contact-form-wrap .forminator-custom-form {\r\n font-family: 'DM Sans', sans-serif;\r\n }\r\n .contact-form-wrap .forminator-field input,\r\n .contact-form-wrap .forminator-field textarea,\r\n .contact-form-wrap .forminator-field select {\r\n background: rgba(255,255,255,0.04) !important;\r\n border: 1px solid rgba(255,255,255,0.07) !important;\r\n color: var(--white) !important;\r\n border-radius: var(--radius) !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n }\r\n .contact-form-wrap .forminator-field input:focus,\r\n .contact-form-wrap .forminator-field textarea:focus,\r\n .contact-form-wrap .forminator-field select:focus {\r\n border-color: var(--rose) !important;\r\n outline: none !important;\r\n }\r\n .contact-form-wrap .forminator-btn-submit {\r\n background: var(--rose) !important;\r\n border-radius: 100px !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n font-weight: 700 !important;\r\n letter-spacing: 0.12em !important;\r\n text-transform: uppercase !important;\r\n box-shadow: 0 4px 18px rgba(181,120,138,0.35) !important;\r\n border: none !important;\r\n transition: background 0.2s, transform 0.2s, box-shadow 0.2s !important;\r\n }\r\n .contact-form-wrap .forminator-btn-submit:hover {\r\n background: var(--rose-light) !important;\r\n transform: translateY(-1px) !important;\r\n box-shadow: 0 8px 24px rgba(181,120,138,0.45) !important;\r\n }\r\n .contact-form-wrap label {\r\n color: rgba(255,255,255,0.38) !important;\r\n font-size: 11px !important;\r\n letter-spacing: 0.12em !important;\r\n text-transform: uppercase !important;\r\n font-weight: 600 !important;\r\n }\r\n\r\n \/* \u2500\u2500 STICKY MOBILE CTA \u2500\u2500 *\/\r\n .sticky-mobile-cta {\r\n display: none;\r\n position: fixed;\r\n bottom: 0; left: 0; right: 0;\r\n background: var(--rose);\r\n padding: 14px 24px;\r\n z-index: 99;\r\n flex-direction: column;\r\n gap: 8px;\r\n box-shadow: 0 -4px 28px rgba(0,0,0,0.3);\r\n }\r\n .sticky-mobile-inner {\r\n display: flex;\r\n gap: 10px;\r\n max-width: 600px;\r\n margin: 0 auto;\r\n width: 100%;\r\n }\r\n .sticky-btn {\r\n flex: 1;\r\n padding: 13px;\r\n border-radius: 100px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.08em;\r\n text-transform: uppercase;\r\n text-align: center;\r\n text-decoration: none;\r\n border: none;\r\n cursor: pointer;\r\n }\r\n .sticky-btn--dark { background: var(--black); color: var(--white); }\r\n .sticky-btn--outline { background: transparent; color: var(--white); border: 2px solid rgba(255,255,255,0.6); }\r\n\r\n \/* \u2500\u2500 SECTION HEADING STYLES \u2500\u2500 *\/\r\n .section-heading-block { margin-bottom: 52px; }\r\n .section-heading {\r\n font-size: clamp(38px, 4.8vw, 64px);\r\n color: var(--white);\r\n margin-bottom: 12px;\r\n font-weight: 300;\r\n }\r\n\r\n \/* \u2500\u2500 DIVIDER \u2500\u2500 *\/\r\n .divider {\r\n height: 1px;\r\n background: var(--border);\r\n margin: 0;\r\n }\r\n\r\n \/* Forminator success \/ error messages \u2014 colour-matched to page *\/\r\n .contact-form-wrap .forminator-response-output {\r\n border-radius: var(--radius) !important;\r\n font-family: 'DM Sans', sans-serif !important;\r\n font-size: 14px !important;\r\n }\r\n\r\n mark {\r\n background: none;\r\n color: var(--rose-light);\r\n }\r\n\r\n \/* \u2500\u2500 PULL QUOTE \u2500\u2500 *\/\r\n .pull-quote-section {\r\n background: var(--charcoal);\r\n padding: 56px 0;\r\n border-top: 1px solid var(--border);\r\n border-bottom: 1px solid var(--border);\r\n }\r\n .pull-quote-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n padding: 0 28px;\r\n display: flex;\r\n align-items: flex-start;\r\n gap: 28px;\r\n }\r\n .pull-quote-mark {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 80px;\r\n line-height: 0.7;\r\n color: var(--rose);\r\n opacity: 0.45;\r\n flex-shrink: 0;\r\n margin-top: 10px;\r\n }\r\n .pull-quote-text {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(20px, 2.6vw, 28px);\r\n font-weight: 400;\r\n font-style: italic;\r\n color: rgba(255,255,255,0.82);\r\n line-height: 1.55;\r\n }\r\n .pull-quote-text em {\r\n font-style: normal;\r\n color: var(--rose-light);\r\n }\r\n .pull-quote-attr {\r\n margin-top: 16px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 11px;\r\n font-weight: 600;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.30);\r\n }\r\n\r\n \/* \u2500\u2500 MID CTA STRIP \u2500\u2500 *\/\r\n .mid-cta-strip {\r\n background: linear-gradient(135deg, #1a1315 0%, #201418 100%);\r\n border-top: 1px solid rgba(181,120,138,0.15);\r\n border-bottom: 1px solid rgba(181,120,138,0.15);\r\n padding: 44px 0;\r\n }\r\n .mid-cta-inner {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 28px;\r\n flex-wrap: wrap;\r\n }\r\n .mid-cta-text h3 {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(22px, 2.8vw, 32px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.2;\r\n margin-bottom: 6px;\r\n }\r\n .mid-cta-text p {\r\n font-size: 14px;\r\n color: rgba(255,255,255,0.42);\r\n line-height: 1.6;\r\n }\r\n\r\n \/* \u2500\u2500 SEARCH SCENARIOS \u2500\u2500 *\/\r\n .scenarios-section {\r\n background: var(--black);\r\n padding: var(--section-y) 0;\r\n }\r\n .scenarios-intro {\r\n font-size: 16px;\r\n color: rgba(255,255,255,0.46);\r\n max-width: 42rem;\r\n line-height: 1.72;\r\n margin-top: 14px;\r\n margin-bottom: 44px;\r\n }\r\n .scenarios-grid {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 14px;\r\n }\r\n .scenario-card {\r\n background: var(--charcoal);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n transition: border-color 0.22s, transform 0.22s;\r\n }\r\n .scenario-card:hover {\r\n border-color: rgba(181,120,138,0.28);\r\n transform: translateY(-3px);\r\n }\r\n .scenario-img-placeholder {\r\n width: 100%;\r\n aspect-ratio: 4 \/ 3;\r\n background: linear-gradient(145deg, #1e1417 0%, #251820 100%);\r\n display: flex;\r\n flex-direction: column;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 10px;\r\n border-bottom: 1px solid var(--border);\r\n overflow: hidden;\r\n position: relative;\r\n }\r\n .scenario-img-placeholder-icon {\r\n font-size: 28px;\r\n opacity: 0.35;\r\n }\r\n .scenario-img-placeholder-label {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 10px;\r\n font-weight: 600;\r\n letter-spacing: 0.16em;\r\n text-transform: uppercase;\r\n color: rgba(255,255,255,0.18);\r\n }\r\n .scenario-body {\r\n padding: 22px 22px 26px;\r\n }\r\n .scenario-tag {\r\n display: inline-block;\r\n font-size: 10px;\r\n font-weight: 700;\r\n letter-spacing: 0.14em;\r\n text-transform: uppercase;\r\n color: var(--rose-light);\r\n background: rgba(181,120,138,0.12);\r\n border: 1px solid rgba(181,120,138,0.18);\r\n padding: 3px 10px;\r\n border-radius: 100px;\r\n margin-bottom: 10px;\r\n }\r\n .scenario-body h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 14px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 7px;\r\n line-height: 1.4;\r\n }\r\n .scenario-body p {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.65;\r\n }\r\n\r\n \/* \u2500\u2500 URGENCY BLOCK \u2500\u2500 *\/\r\n .urgency-block {\r\n background: var(--rose);\r\n padding: 52px 0;\r\n }\r\n .urgency-inner {\r\n display: grid;\r\n grid-template-columns: 1fr auto;\r\n gap: 40px;\r\n align-items: center;\r\n }\r\n .urgency-heading {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: clamp(26px, 3.2vw, 40px);\r\n font-weight: 400;\r\n color: var(--white);\r\n line-height: 1.15;\r\n margin-bottom: 10px;\r\n }\r\n .urgency-body {\r\n font-size: 15px;\r\n color: rgba(255,255,255,0.75);\r\n line-height: 1.68;\r\n max-width: 38rem;\r\n }\r\n .btn-urgency {\r\n background: var(--white);\r\n color: var(--rose);\r\n white-space: nowrap;\r\n padding: 16px 32px;\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.12em;\r\n text-transform: uppercase;\r\n text-decoration: none;\r\n border-radius: 100px;\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n transition: background 0.2s, color 0.2s, transform 0.2s, box-shadow 0.2s;\r\n box-shadow: 0 4px 20px rgba(0,0,0,0.15);\r\n flex-shrink: 0;\r\n }\r\n .btn-urgency:hover {\r\n background: var(--black);\r\n color: var(--white);\r\n transform: translateY(-2px);\r\n box-shadow: 0 8px 28px rgba(0,0,0,0.25);\r\n }\r\n\r\n \/* \u2500\u2500 OUTCOME STRIP (in build section) \u2500\u2500 *\/\r\n .outcome-strip {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 0;\r\n margin-top: 52px;\r\n border: 1px solid rgba(181,120,138,0.20);\r\n border-radius: var(--radius-lg);\r\n overflow: hidden;\r\n background: rgba(181,120,138,0.05);\r\n }\r\n .outcome-item {\r\n padding: 26px 28px;\r\n border-right: 1px solid rgba(181,120,138,0.15);\r\n transition: background 0.2s;\r\n }\r\n .outcome-item:last-child { border-right: none; }\r\n .outcome-item:hover { background: rgba(181,120,138,0.08); }\r\n .outcome-item-num {\r\n font-family: 'Cormorant Garamond', serif;\r\n font-size: 40px;\r\n font-weight: 300;\r\n color: var(--rose);\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n }\r\n .outcome-item h4 {\r\n font-family: 'DM Sans', sans-serif;\r\n font-size: 13px;\r\n font-weight: 600;\r\n color: var(--white);\r\n margin-bottom: 5px;\r\n line-height: 1.4;\r\n }\r\n .outcome-item p {\r\n font-size: 12px;\r\n color: rgba(255,255,255,0.38);\r\n line-height: 1.6;\r\n }\r\n\r\n \/* \u2500\u2500 PROBLEMS INLINE CTA \u2500\u2500 *\/\r\n .problems-cta-row {\r\n margin-top: 36px;\r\n display: flex;\r\n align-items: center;\r\n gap: 20px;\r\n flex-wrap: wrap;\r\n }\r\n .problems-cta-note {\r\n font-size: 13px;\r\n color: rgba(255,255,255,0.35);\r\n line-height: 1.5;\r\n }\r\n\r\n \/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\r\n @media (max-width: 900px) {\r\n .proof-bar-inner { grid-template-columns: repeat(2, 1fr); }\r\n .proof-stat { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.12); }\r\n .proof-stat:nth-child(2n) { border-right: none; }\r\n .case-featured-split { grid-template-columns: 1fr; }\r\n .case-featured-right { border-left: none; border-top: 1px solid rgba(255,255,255,0.06); }\r\n .handled-list { grid-template-columns: 1fr; }\r\n .problems-grid { grid-template-columns: 1fr 1fr; }\r\n .why-grid { grid-template-columns: 1fr; gap: 48px; }\r\n .build-grid { grid-template-columns: 1fr 1fr; }\r\n .scenarios-grid { grid-template-columns: 1fr 1fr; }\r\n .outcome-strip { grid-template-columns: 1fr; }\r\n .outcome-item { border-right: none; border-bottom: 1px solid rgba(181,120,138,0.15); }\r\n .outcome-item:last-child { border-bottom: none; }\r\n .urgency-inner { grid-template-columns: 1fr; }\r\n .mid-cta-inner { flex-direction: column; align-items: flex-start; }\r\n .pull-quote-inner { flex-direction: column; gap: 12px; }\r\n .faq-grid { grid-template-columns: 1fr; }\r\n .faq-item { border-right: none; }\r\n .final-cta-inner { grid-template-columns: 1fr; gap: 48px; }\r\n .form-row { grid-template-columns: 1fr; }\r\n .sticky-mobile-cta { display: flex; }\r\n body { padding-bottom: 80px; }\r\n .container { padding: 0 20px; }\r\n .section { padding: 72px 0; }\r\n .hero-deco { display: none; }\r\n }\r\n @media (max-width: 600px) {\r\n .build-grid { grid-template-columns: 1fr; }\r\n .problems-grid { grid-template-columns: 1fr; }\r\n .scenarios-grid { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 44px; }\r\n .proof-bar-inner { grid-template-columns: 1fr 1fr; }\r\n .case-card--featured .case-featured-left,\r\n .case-card--featured .case-featured-right { padding: 28px 24px; }\r\n .pull-quote-mark { font-size: 56px; }\r\n }\r\n<\/style>\r\n<script type=\"application\/ld+json\">\r\n{\r\n \"@context\": \"https:\/\/schema.org\",\r\n \"@type\": \"FAQPage\",\r\n \"mainEntity\": [\r\n {\"@type\": \"Question\", \"name\": \"Can you build a service-page structure just for Nano Brow or brow tattoo services?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. A focused service page can be built around one key treatment so the message matches what the client is actually searching for.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Do you also help align Google Business Profile with the website?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. The strongest local visibility usually comes when the website and Google Business Profile support the same service focus and location signals.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Can Google Ads and SEO use the same service-page strategy?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. A well-structured service page can support both organic visibility and better ad relevance.\"}},\r\n {\"@type\": \"Question\", \"name\": \"Do I need a full new website to improve this?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Not always. In some cases, improving service structure and conversion flow is more important than rebuilding everything.\"}}\r\n ]\r\n}\r\n<\/script>\r\n<\/head>\r\n<body>\r\n\r\n\r\n<section class=\"hero\">\r\n <div class=\"hero-bg\"><\/div>\r\n <div class=\"hero-grid\"><\/div>\r\n <div class=\"hero-deco\"><\/div>\r\n <div class=\"container hero-content\">\r\n <div class=\"hero-tag\">Beauty Search Visibility Case Study<\/div>\r\n <h1>WEB DESIGN, SEO & GOOGLE BUSINESS<br><span class=\"line2\">FOR NANO BROW & EYELASH STUDIOS<\/span><\/h1>\r\n <p class=\"hero-sub\">Beauty service websites should do more than look polished. They need to support trust, service clarity and booking intent across Google Business Profile, organic search and paid search. This case shows how a Nano Brow and eyelash-focused structure can help one beauty brand appear more consistently when local clients are ready to book.<\/p>\r\n <div class=\"hero-ctas\">\r\n <a href=\"#case\" class=\"btn btn-primary\">View the case study<\/a>\r\n <a href=\"#contact\" class=\"btn btn-outline\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"proof-bar\">\r\n <div class=\"proof-bar-inner\">\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">668<\/div>\r\n <div class=\"proof-stat-label\">Reviews<br>Google Business Profile trust signal<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\">13<\/div>\r\n <div class=\"proof-stat-label\">Years<br>Established beauty business presence<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(22px, 3vw, 30px); padding-top: 6px;\">Glen<br>Waverley<\/div>\r\n <div class=\"proof-stat-label\">Strong local search relevance<\/div>\r\n <\/div>\r\n <div class=\"proof-stat\">\r\n <div class=\"proof-stat-num\" style=\"font-size: clamp(18px, 2.4vw, 24px); padding-top: 8px; letter-spacing: 0.02em;\">GBP \u00b7 SEO \u00b7 Ads<\/div>\r\n <div class=\"proof-stat-label\">Built to support<br>one search system<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"pull-quote-section\">\r\n <div class=\"pull-quote-inner\">\r\n <div class=\"pull-quote-mark\">\"<\/div>\r\n <div>\r\n <p class=\"pull-quote-text\">This case shows how a <em>Nano Brow-led service structure<\/em> can support stronger local visibility across Google Business Profile, organic search and booking intent.<\/p>\r\n <p class=\"pull-quote-attr\">\u2014 T2DESIGN \u00b7 Katie Lash & Brow Case Study<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<section class=\"section section--cream\" id=\"case\">\r\n <div class=\"container\">\r\n <div class=\"cases-header\">\r\n <span class=\"eyebrow eyebrow--dark\">Featured Case<\/span>\r\n <h2 class=\"cases-heading\">Katie Lash & Brow<\/h2>\r\n <p class=\"cases-intro\">A beauty service business with strong reviews, an established local presence and multiple high-value services \u2014 but the real opportunity was in making those strengths work together more clearly across search.<\/p>\r\n <\/div>\r\n\r\n \r\n <div class=\"case-card case-card--featured\">\r\n\r\n \r\n <div class=\"case-shot-placeholder\">\r\n\t\t\r\n\t\t <img decoding=\"async\" src=\"\/images\/cases\/Nano-Brow-Melbourne-Natural-Cosmetic-Eyebrow-Tattoo-Katie-Lash-Brow.jpg\" loading=\"lazy\" >\r\n\t\t\r\n\t\t<\/div>\r\n\r\n <div class=\"case-featured-split\">\r\n \r\n <div class=\"case-featured-left\">\r\n <div class=\"featured-badge\">Featured Beauty Case<\/div>\r\n <div class=\"case-card-region\">\r\n <span class=\"case-region-tag\">Glen Waverley, VIC<\/span>\r\n <div class=\"case-scope-tags\">\r\n <span class=\"scope-tag\">Web Design<\/span>\r\n <span class=\"scope-tag\">SEO<\/span>\r\n <span class=\"scope-tag\">Google Business<\/span>\r\n <span class=\"scope-tag\">Google Ads<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-client\">Katie Lash<br>& Brow<\/div>\r\n <div class=\"case-pww\">\r\n <div class=\"case-pww-row\">\r\n <strong>Problem<\/strong>\r\n Lash extensions, Nano Brow, cosmetic tattoo and other services were all valuable, but without a clear service-page focus, local search intent and booking intent can become diluted.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Work<\/strong>\r\n Structured the site so key beauty services could stand on their own, with stronger service intent, clearer trust signals, and better alignment between the website, Google Business Profile, organic search and paid search.\r\n <\/div>\r\n <div class=\"case-pww-row\">\r\n <strong>Why it mattered<\/strong>\r\n For high-intent local searches, visibility is stronger when one beauty brand appears across more than one Google touchpoint. It is not just about having a website. It is about creating a system where searchers repeatedly see the same business and feel ready to book.\r\n <\/div>\r\n <\/div>\r\n <div class=\"case-structure\">\r\n <span class=\"struct-item\">Nano Brow<\/span>\r\n <span class=\"struct-item\">Eyelash Extensions<\/span>\r\n <span class=\"struct-item\">Cosmetic Tattoo<\/span>\r\n <span class=\"struct-item\">Glen Waverley<\/span>\r\n <span class=\"struct-item\">Google Reviews<\/span>\r\n <span class=\"struct-item\">Booking-Focused Structure<\/span>\r\n <\/div>\r\n\r\n \r\n <div style=\"display: flex; gap: 0; border: 1px solid rgba(255,255,255,0.07); border-radius: var(--radius); overflow: hidden; margin-bottom: 4px;\">\r\n <div style=\"flex: 1; padding: 14px 16px; border-right: 1px solid rgba(255,255,255,0.06); text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">668<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Google Reviews<\/div>\r\n <\/div>\r\n <div style=\"flex: 1; padding: 14px 16px; border-right: 1px solid rgba(255,255,255,0.06); text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">13<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Years established<\/div>\r\n <\/div>\r\n <div style=\"flex: 1; padding: 14px 16px; text-align: center;\">\r\n <div style=\"font-family: 'Cormorant Garamond', serif; font-size: 28px; font-weight: 300; color: var(--rose-light); line-height: 1;\">3<\/div>\r\n <div style=\"font-size: 10px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.28); margin-top: 4px;\">Key services structured<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"case-featured-right\">\r\n <div class=\"featured-highlights\">\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\u2b50<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>668 Google Reviews<\/h4>\r\n <p>Strong social proof surfaced early \u2014 positioned where it supports the booking decision, not buried at the bottom.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udccd<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Local visibility structure<\/h4>\r\n <p>Service-page intent aligned to Glen Waverley searches, supporting both organic results and the Google Maps local pack.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udcf8<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>Before-and-after gallery placement<\/h4>\r\n <p>Visual proof placed where it matters \u2014 at the point of decision, not just to fill space.<\/p>\r\n <\/div>\r\n <\/div>\r\n <div class=\"featured-hl\">\r\n <div class=\"featured-hl-icon\">\ud83d\udd17<\/div>\r\n <div class=\"featured-hl-text\">\r\n <h4>GBP \u00b7 SEO \u00b7 Ads alignment<\/h4>\r\n <p>All three channels reinforcing the same service focus so the brand appears consistently when clients search locally.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"mid-cta-strip\">\r\n <div class=\"container mid-cta-inner\">\r\n <div class=\"mid-cta-text\">\r\n <h3>Want to see what this looks like for your studio?<\/h3>\r\n <p>A 20-minute strategy call is enough to map the gap between where your business appears now and where it could appear.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<section class=\"scenarios-section\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What this looks like in practice<\/span>\r\n <h2 class=\"section-heading\">Three moments where<br>structure changes visibility<\/h2>\r\n <p class=\"scenarios-intro\">When a local client searches for a Nano Brow artist or eyelash studio in Glen Waverley, there are three distinct places your business can appear \u2014 or not appear. The goal is to show up in more than one of them, with a consistent message.<\/p>\r\n\r\n <div class=\"scenarios-grid\">\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-search-example.jpg\"\r\n alt=\"Google Search result \u2014 organic visibility for Nano Brow and eyelash extensions\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; height:100%; background:linear-gradient(145deg,#1e1417 0%,#251820 100%); position:absolute; inset:0;\">\r\n\t\t\t\r\n\t\t\t <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\">\r\n \r\n\t\t\t<\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Organic Search<\/span>\r\n <h4>\"nano brow Glen Waverley\" \u2014 organic result<\/h4>\r\n <p>A focused service page built around this intent can appear when someone types the exact treatment they want, in the suburb they're in.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-gbp-example.jpg\"\r\n alt=\"Google Business Profile \u2014 local pack visibility for eyelash and brow studio\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; height:100%; background:linear-gradient(145deg,#1e1417 0%,#251820 100%); position:absolute; inset:0;\">\r\n\t\t\t\r\n\t\t\t<img decoding=\"async\" src=\"\/images\/cases\/Melbourne-Natural-Cosmetic-Eyebrow-website.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\">\r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t<\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Maps \u00b7 GBP<\/span>\r\n <h4>Local pack \u2014 \"eyelash extensions near me\"<\/h4>\r\n <p>668 reviews and an aligned Google Business Profile means this business is already positioned to surface in the local pack for high-intent searches.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"scenario-card\">\r\n <div class=\"scenario-img-placeholder\">\r\n <img decoding=\"async\"\r\n src=\"images\/google-ads-example.jpg\"\r\n alt=\"Google Ads search result \u2014 paid search visibility for Nano Brow and eyelash extensions\"\r\n style=\"width:100%; height:100%; object-fit:cover; object-position:top center; display:block;\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='flex';\"\r\n >\r\n <div style=\"display:none; flex-direction:column; align-items:center; justify-content:center; gap:10px; width:100%; height:100%; position:absolute; inset:0;\">\r\n <span style=\"font-size:28px; opacity:0.35;\">\ud83d\udce3\r\n\t\t\t \r\n\t\t\t <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design-seo-google-ad-seo.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain;\"><\/span>\r\n <span style=\"font-family:'DM Sans',sans-serif; font-size:10px; font-weight:600; letter-spacing:0.16em; text-transform:uppercase; color:rgba(255,255,255,0.18);\">Google Ads Search Example<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"scenario-body\">\r\n <span class=\"scenario-tag\">Google Ads \u00b7 Paid Search<\/span>\r\n <h4>Google Ads Search Example \u2014 paid visibility above organic<\/h4>\r\n <p>Ad relevance improves when the landing page matches the search term exactly. A Nano Brow ad pointing to a Nano Brow page supports both booking intent and a lower cost-per-click than a generic homepage.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section\" id=\"handled\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I handled<\/span>\r\n <h2 class=\"section-heading\">What was built into<br>this search visibility structure<\/h2>\r\n <p class=\"handled-intro\">Website structure for beauty-service intent, service-page hierarchy, trust-focused copy flow, Google Business alignment, local SEO structure, Google Ads relevance support, review placement, gallery positioning, and booking-path clarity.<\/p>\r\n <ul class=\"handled-list\">\r\n <li>Website structure for beauty-service intent<\/li>\r\n <li>Service-page hierarchy and dedicated pages<\/li>\r\n <li>Trust-focused copy flow for high-emotion decisions<\/li>\r\n <li>Google Business Profile alignment<\/li>\r\n <li>Local SEO structure for suburb and service intent<\/li>\r\n <li>Google Ads relevance support and landing pages<\/li>\r\n <li>Review placement at key decision points<\/li>\r\n <li>Gallery and before-and-after positioning<\/li>\r\n <li>Booking-path clarity across desktop and mobile<\/li>\r\n <li>Conversion-focused FAQ and trust blocks<\/li>\r\n <\/ul>\r\n <\/div>\r\n<\/section>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n\r\n<section class=\"section section--dark\" id=\"problems\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">Common Problems<\/span>\r\n <h2 class=\"section-heading\">Common problems on eyelash<br>and brow studio websites<\/h2>\r\n <div class=\"problems-grid\">\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">01<\/div>\r\n <h4>Too many services competing on one page<\/h4>\r\n <p>When lash, brow tattoo, lifts and cosmetic tattoo are bundled without clear separation, search intent becomes weaker.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">02<\/div>\r\n <h4>Booking path is not obvious enough<\/h4>\r\n <p>If the booking action is buried, users hesitate and drop off.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">03<\/div>\r\n <h4>Trust signals appear too late<\/h4>\r\n <p>Reviews, safety, hygiene and natural-result messaging should appear early, not after long scrolling.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">04<\/div>\r\n <h4>Before-and-after proof is underused<\/h4>\r\n <p>In beauty, visual proof is central to decision-making. Gallery placement matters as much as the images themselves.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">05<\/div>\r\n <h4>Google Business and website messaging do not align<\/h4>\r\n <p>When service focus differs across channels, local trust and clarity weaken.<\/p>\r\n <\/div>\r\n\r\n <div class=\"problem-card\">\r\n <div class=\"problem-card-num\">06<\/div>\r\n <h4>Service pages are not built for local search intent<\/h4>\r\n <p>A strong beauty business still loses visibility if its service pages are too broad or too generic.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <div class=\"problems-cta-row\">\r\n <a href=\"#contact\" class=\"btn btn-primary\">Book a Free Strategy Call \u2192<\/a>\r\n <p class=\"problems-cta-note\">Most of these issues can be diagnosed in a single 20-minute call \u2014 no audit fee, no commitment.<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section section--cream\" id=\"why\">\r\n <div class=\"container\">\r\n <div class=\"why-grid\">\r\n\r\n <div>\r\n <span class=\"eyebrow eyebrow--dark\">Why it matters<\/span>\r\n <h2 class=\"why-heading\">Beauty service websites need a <em>different<\/em> structure<\/h2>\r\n <p class=\"why-intro\">Clients booking Nano Brows, eyebrow tattooing or eyelash extensions are not choosing like tradie customers. They care about natural-looking results, artist credibility, hygiene, reviews and emotional reassurance. That means the page structure needs to reduce doubt quickly and make trust visible before the booking moment passes.<\/p>\r\n <div class=\"why-points\">\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">1<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Natural-looking results matter more than generic sales copy<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">2<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Reviews are not decoration \u2014 they are a decision trigger<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">3<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>A beauty client often decides emotionally, then justifies logically<\/h4>\r\n <\/div>\r\n <\/div>\r\n <div class=\"why-point\">\r\n <div class=\"why-point-num\">4<\/div>\r\n <div class=\"why-point-text\">\r\n <h4>Service clarity supports both SEO and booking confidence<\/h4>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div>\r\n \r\n <div class=\"insight-card\" style=\"margin-bottom: 14px;\">\r\n <div class=\"insight-card-label\">Google Search example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-search-example.jpg\"\r\n alt=\"Google Search result example \u2014 organic visibility for Nano Brow and eyelash extensions in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"insight-card\" style=\"margin-bottom: 14px;\">\r\n <div class=\"insight-card-label\">Google Business Profile example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-gbp-example.jpg\"\r\n alt=\"Google Business Profile example \u2014 local pack visibility for eyelash and brow studio in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/Melbourne-Natural-Cosmetic-Eyebrow-website.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <div class=\"insight-card\">\r\n <div class=\"insight-card-label\">Google Ads Search Example<\/div>\r\n <img loading=\"lazy\" decoding=\"async\"\r\n src=\"images\/google-ads-example.jpg\"\r\n alt=\"Google Ads search result example \u2014 paid search visibility for Nano Brow and eyelash extensions in Glen Waverley\"\r\n style=\"width:100%; border-radius:6px; display:block;\"\r\n width=\"600\" height=\"450\"\r\n loading=\"lazy\"\r\n onerror=\"this.style.display='none'; this.nextElementSibling.style.display='block';\"\r\n >\r\n <div style=\"display:none; width:100%; background:#f0eaec; border-radius:6px;\">\r\n <img decoding=\"async\" src=\"\/images\/cases\/beauty-website-design-seo-google-ad-seo.webp\" loading=\"lazy\" style=\"width:100%; height:auto; object-fit:contain; border-radius:6px;\">\r\n <\/div>\r\n <p style=\"margin-top: 10px; font-size: 11px; color: rgba(0,0,0,0.42); line-height: 1.55; font-family: 'DM Sans', sans-serif;\">\r\n A service-specific landing page improves ad relevance score and directs paid search traffic straight to the matching booking intent \u2014 not a generic homepage.\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section\" id=\"build\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">What I build<\/span>\r\n <h2 class=\"build-heading\">What I build for <em>beauty studios<\/em><\/h2>\r\n <p class=\"build-subhead\">Each element below is built to reduce friction, build trust and support the booking moment \u2014 across every touchpoint a local client might encounter.<\/p>\r\n\r\n <div class=\"build-grid\">\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">01<\/div>\r\n <h3>Quote- and booking-focused homepage structure<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">02<\/div>\r\n <h3>Dedicated service pages for Nano Brow, Eyelash Extensions and Cosmetic Tattoo<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">03<\/div>\r\n <h3>Review and gallery sections placed where trust matters most<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">04<\/div>\r\n <h3>Google Business Profile alignment with the site's service structure<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">05<\/div>\r\n <h3>Local SEO structure for suburb and service intent<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">06<\/div>\r\n <h3>Landing-page support for Google Ads campaigns<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">07<\/div>\r\n <h3>Clear booking CTA flow on mobile<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">08<\/div>\r\n <h3>Conversion-focused FAQ blocks<\/h3>\r\n <\/div>\r\n\r\n <div class=\"build-item\">\r\n <div class=\"build-item-num\">09<\/div>\r\n <h3>Tracking setup for calls, forms and booking actions<\/h3>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n \r\n <div class=\"outcome-strip\">\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">668<\/div>\r\n <h4>Reviews already working for you<\/h4>\r\n <p>Strong GBP trust signal \u2014 the structure makes sure searchers actually see it before they decide.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">3\u00d7<\/div>\r\n <h4>More touchpoints, same search<\/h4>\r\n <p>When GBP, organic and ads align, a single client search can surface your business in multiple positions.<\/p>\r\n <\/div>\r\n <div class=\"outcome-item\">\r\n <div class=\"outcome-item-num\">1<\/div>\r\n <h4>System, not a website<\/h4>\r\n <p>Each element \u2014 page, profile, ad \u2014 is built to reinforce the others. Not treated as separate channels.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"urgency-block\">\r\n <div class=\"container\">\r\n <div class=\"urgency-inner\">\r\n <div>\r\n <h2 class=\"urgency-heading\">A clearer service structure helps your studio appear more consistently \u2014 across organic search, Google Maps and paid ads.<\/h2>\r\n <p class=\"urgency-body\">668 reviews is a genuine advantage. But local search visibility is shaped by more than review count alone. Page structure, service intent, GBP alignment and ad relevance all contribute. Getting those working together is what this structure work is about.<\/p>\r\n <\/div>\r\n <a href=\"#contact\" class=\"btn-urgency\">Book a Free Strategy Call \u2192<\/a>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<div class=\"divider\"><\/div>\r\n\r\n\r\n<section class=\"section section--dark\" id=\"faq\">\r\n <div class=\"container\">\r\n <span class=\"eyebrow\">FAQ<\/span>\r\n <h2 class=\"section-heading\">Questions beauty studio<br>owners ask<\/h2>\r\n <div class=\"faq-grid\">\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can you build a service-page structure just for Nano Brow or brow tattoo services?<\/div>\r\n <p class=\"faq-a\">Yes. A focused service page can be built around one key treatment so the message matches what the client is actually searching for.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do you also help align Google Business Profile with the website?<\/div>\r\n <p class=\"faq-a\">Yes. The strongest local visibility usually comes when the website and Google Business Profile support the same service focus and location signals.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Can Google Ads and SEO use the same service-page strategy?<\/div>\r\n <p class=\"faq-a\">Yes. A well-structured service page can support both organic visibility and better ad relevance.<\/p>\r\n <\/div>\r\n\r\n <div class=\"faq-item\">\r\n <div class=\"faq-q\">Do I need a full new website to improve this?<\/div>\r\n <p class=\"faq-a\">Not always. In some cases, improving service structure and conversion flow is more important than rebuilding everything.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"final-cta\" id=\"contact\">\r\n <div class=\"container\">\r\n <div class=\"final-cta-inner\">\r\n\r\n <div class=\"final-cta-left\">\r\n <h2>Let's build a beauty website<br>that works as a <em>search system<\/em><\/h2>\r\n <p>If you want your beauty business to look stronger across Google Business Profile, SEO and Google Ads \u2014 and not just sit online as a brochure \u2014 let's map out the right structure.<\/p>\r\n\r\n \r\n <div style=\"margin-bottom: 28px; padding: 18px 20px; background: rgba(181,120,138,0.08); border: 1px solid rgba(181,120,138,0.18); border-radius: var(--radius-lg);\">\r\n <p style=\"font-size: 13px; color: rgba(0,0,0,0.55); line-height: 1.65; margin: 0;\">\r\n <strong style=\"color: var(--black); font-weight: 600;\">No audit fee. No agency retainer pitch.<\/strong><br>\r\n A focused 20-minute call to look at your current search presence and identify where the structure can be strengthened. You leave with a clear picture of what to do next \u2014 whether you work with me or not.\r\n <\/p>\r\n <\/div>\r\n <div class=\"contact-details\">\r\n <a href=\"mailto:admin@t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\u2709\ufe0f<\/span>\r\n admin@t2design.com.au\r\n <\/a>\r\n <a href=\"https:\/\/t2design.com.au\" class=\"contact-detail\">\r\n <span class=\"contact-detail-icon\">\ud83c\udf10<\/span>\r\n t2design.com.au\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"contact-form-wrap\">\r\n <div class=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-3493\" data-uid=\"6ab5b7e31c482\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-3493\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-3493 forminator-design--default forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"3493\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6ab5b7e31c482\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-row forminator-no-margin\" data-multiple=\"true\"><div class=\"forminator-col forminator-col-md-12\"><div class=\"forminator-field\"><label for=\"forminator-field-first-name-1_6ab5b7e31c482\" id=\"forminator-field-first-name-1_6ab5b7e31c482-label\" class=\"forminator-label\">Full Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1-first-name\" placeholder=\"\" id=\"forminator-field-first-name-1_6ab5b7e31c482\" class=\"forminator-input\" aria-required=\"true\" data-multi=\"1\" autocomplete=\"given-name\" value=\"\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6ab5b7e31c482\" id=\"forminator-field-text-1_6ab5b7e31c482-label\" class=\"forminator-label\">Business Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6ab5b7e31c482\" class=\"forminator-input forminator-name--field\" data-required=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6ab5b7e31c482\" id=\"forminator-field-email-1_6ab5b7e31c482-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_6ab5b7e31c482\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6ab5b7e31c482\" id=\"forminator-field-phone-1_6ab5b7e31c482-label\" class=\"forminator-label\">Phone Number<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"\" id=\"forminator-field-phone-1_6ab5b7e31c482\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" data-validation=\"1\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"url-1\" class=\"forminator-field-url forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-url-1_6ab5b7e31c482\" id=\"forminator-field-url-1_6ab5b7e31c482-label\" class=\"forminator-label\">Current Website URL<\/label><input type=\"url\" name=\"url-1\" value=\"\" placeholder=\"\" id=\"forminator-field-url-1_6ab5b7e31c482\" class=\"forminator-input forminator-website--field\" data-required=\"\" aria-required=\"false\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-1\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-1-6ab5b7e31c482-label\" aria-describedby=\"forminator-radiogroup-radio-1-6ab5b7e31c482-description\"><span id=\"forminator-radiogroup-radio-1-6ab5b7e31c482-label\" class=\"forminator-label\">Service Required <span class=\"forminator-required\">*<\/span><\/span><span id=\"forminator-radiogroup-radio-1-6ab5b7e31c482-description\" class=\"forminator-description\">We currently prioritise WordPress + Elementor or Static HTML-based projects. Other platforms are available upon confirmation \u2014 if you're unsure, just select the closest option.<\/span><label id=\"forminator-field-radio-1-label-1\" for=\"forminator-field-radio-1-1-6ab5b7e31c482\" class=\"forminator-radio\" title=\"New Website Development\"><input type=\"radio\" name=\"radio-1\" value=\"one\" id=\"forminator-field-radio-1-1-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">New Website Development<\/span><\/label><label id=\"forminator-field-radio-1-label-2\" for=\"forminator-field-radio-1-2-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Google Ads\"><input type=\"radio\" name=\"radio-1\" value=\"two\" id=\"forminator-field-radio-1-2-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Google Ads<\/span><\/label><label id=\"forminator-field-radio-1-label-3\" for=\"forminator-field-radio-1-3-6ab5b7e31c482\" class=\"forminator-radio\" title=\"SEO\"><input type=\"radio\" name=\"radio-1\" value=\"Google-Ads\" id=\"forminator-field-radio-1-3-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">SEO<\/span><\/label><label id=\"forminator-field-radio-1-label-4\" for=\"forminator-field-radio-1-4-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Full Structure Review\"><input type=\"radio\" name=\"radio-1\" value=\"\uc804\uccb4-\uad6c\uc870-\uc810\uac80\" id=\"forminator-field-radio-1-4-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Full Structure Review<\/span><\/label><label id=\"forminator-field-radio-1-label-5\" for=\"forminator-field-radio-1-5-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Not Sure Yet\"><input type=\"radio\" name=\"radio-1\" value=\"\uc544\uc9c1-\uc798-\ubaa8\ub974\uaca0\uc74c\" id=\"forminator-field-radio-1-5-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-1-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\" aria-describedby=\"forminator-field-radio-1-6ab5b7e31c482-description\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Not Sure Yet<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"radio-2\" class=\"forminator-field-radio forminator-col forminator-col-12 \"><div role=\"radiogroup\" class=\"forminator-field\" aria-labelledby=\"forminator-radiogroup-radio-2-6ab5b7e31c482-label\"><span id=\"forminator-radiogroup-radio-2-6ab5b7e31c482-label\" class=\"forminator-label\">Current Situation <span class=\"forminator-required\">*<\/span><\/span><label id=\"forminator-field-radio-2-label-1\" for=\"forminator-field-radio-2-1-6ab5b7e31c482\" class=\"forminator-radio\" title=\"No website yet\"><input type=\"radio\" name=\"radio-2\" value=\"one\" id=\"forminator-field-radio-2-1-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-1\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">No website yet<\/span><\/label><label id=\"forminator-field-radio-2-label-2\" for=\"forminator-field-radio-2-2-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Running ads but weak results\"><input type=\"radio\" name=\"radio-2\" value=\"two\" id=\"forminator-field-radio-2-2-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-2\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Running ads but weak results<\/span><\/label><label id=\"forminator-field-radio-2-label-3\" for=\"forminator-field-radio-2-3-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Have a site but low enquiries\"><input type=\"radio\" name=\"radio-2\" value=\"\uce98\ub9b0\ub354-\uc608\uc57d\" id=\"forminator-field-radio-2-3-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-3\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Have a site but low enquiries<\/span><\/label><label id=\"forminator-field-radio-2-label-4\" for=\"forminator-field-radio-2-4-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Weak SEO \/ search visibility\"><input type=\"radio\" name=\"radio-2\" value=\"\uae30\ud0c0-(\ucc44\ud305-\ub4f1)\" id=\"forminator-field-radio-2-4-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-4\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Weak SEO \/ search visibility<\/span><\/label><label id=\"forminator-field-radio-2-label-5\" for=\"forminator-field-radio-2-5-6ab5b7e31c482\" class=\"forminator-radio\" title=\"AdSense\"><input type=\"radio\" name=\"radio-2\" value=\"\uc560\ub4dc\uc13c\uc2a4\" id=\"forminator-field-radio-2-5-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-5\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">AdSense<\/span><\/label><label id=\"forminator-field-radio-2-label-6\" for=\"forminator-field-radio-2-6-6ab5b7e31c482\" class=\"forminator-radio\" title=\"Other\"><input type=\"radio\" name=\"radio-2\" value=\"SEO-\uac80\uc0c9-\ub178\ucd9c\uc774-\uc57d\ud568\" id=\"forminator-field-radio-2-6-6ab5b7e31c482\" aria-labelledby=\"forminator-field-radio-2-label-6\" data-calculation=\"0\" data-hidden-behavior=\"zero\"\/><span class=\"forminator-radio-bullet\" aria-hidden=\"true\"><\/span><span class=\"forminator-radio-label\">Other<\/span><\/label><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-2\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-2_6ab5b7e31c482\" id=\"forminator-field-textarea-2_6ab5b7e31c482-label\" class=\"forminator-label\">Brief Description<\/label><textarea name=\"textarea-2\" placeholder=\"Briefly describe your biggest challenge or what you'd like to achieve.\" id=\"forminator-field-textarea-2_6ab5b7e31c482\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Get In Touch<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"9e19aad4be\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/3803\" \/><input type=\"hidden\" name=\"form_id\" value=\"3493\"><input type=\"hidden\" name=\"page_id\" value=\"3803\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/t2design.com.au\/en\/beauty-salon-website-design\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><label for=\"input_9\" class=\"forminator-hidden\" aria-hidden=\"true\">Please do not fill in this field. <input id=\"input_9\" type=\"text\" name=\"input_9\" value=\"\" autocomplete=\"off\"><\/label><\/form>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<div class=\"sticky-mobile-cta\">\r\n <div class=\"sticky-mobile-inner\">\r\n <a href=\"#contact\" class=\"sticky-btn sticky-btn--dark\">Book Call<\/a>\r\n <a href=\"#case\" class=\"sticky-btn sticky-btn--outline\">View Case<\/a>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nano Brow, Eyelash Extensions & Cosmetic Tattoo Website Case Study | T2DESIGN Melbourne Beauty Search Visibility Case Study WEB DESIGN, SEO & GOOGLE BUSINESSFOR NANO BROW & EYELASH STUDIOS Beauty service websites should do more than look polished. They need to support trust, service clarity and booking intent across Google Business Profile, organic search and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3803","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/comments?post=3803"}],"version-history":[{"count":0,"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/pages\/3803\/revisions"}],"wp:attachment":[{"href":"https:\/\/t2design.com.au\/en\/wp-json\/wp\/v2\/media?parent=3803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}